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5 Projected 2017 Trends Influencing Pet Store Franchise Opportunities

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The findings of the U.S. Pet Market Outlook, 2016-2017 report the widening of pet store franchise opportunities continuing to broaden. Americans are spending more on their pets than ever. Leading research marketing firms like Packaged Facts and American Pet Products Association are stating that U.S. expenditures are reported at $96 billion in the next three years.

56 percent of U.S. households report to own at least one animal. The kinship between human and dog is the main driver for marketplace growth. The bond can be seen in the proliferation of products emerging in the market, franchising allowing marginalized workers to own a small business, and new technologies allowing for more opportunity.

This article synthesizes various reports to discuss how pet store franchise opportunities are gaining prevalence as a lucrative and passionate career choice.

Consumer Purchasing Reflects Pet Kinship

One of the most advantageous cities to explore pet store franchise opportunities is Orlando, Florida. The demographic metrics of the city show strong advantages in entrepreneurship and pet ownership with a business growth rate of 17 percent.

Orlando journalists and business magazines have noted on this. The Orlando Business Journal reported that 71 percent of Orlando residents will spend at least $25 on their pet for the holidays.

Observing top box office Hollywood hits also demonstrates the pet bond. Amblin Entertainment’s A Dog’s Purpose has grossed over $42 million with an $18 million opening day. Hollywood continually invests in making films with the narrative of pet love. This suggests that pet store franchise opportunities research coincides with consumer appeal for filmmaking.

 

Accessible Marketing Efforts for Tech-Savvy Consumers

According to Packaged Facts, pet owners are significantly more likely to use digital devices and cloud technologies than non-pet owners. 41 percent of pet product buyers use the internet for information on products and pet care.

Pet owners are keen to use social media to broadcast their love for their pets. Dozens of pet celebrity accounts have gained huge traction in internet traffic in the last few years. Celebrities’ pets are almost as famous as their owner counterparts like Cee Lo Green’s cat @PurrfectTheCat and Taylor Swift’s cat @MeredithKitty.

Pet store franchise opportunities marketing relies on a combination of content marketing, native marketing, and brand awareness that boosts sales. This is great news for investors interested in pet store franchise opportunities.

Small Dog Breed Sizes on the Rise

A 2016 survey showed that a considerably higher percentage of U.S. households owned small dogs (under 26 lbs) than medium and larger breeds.

As data is collected, many researchers speculate the reasoning for this is that baby boomers prefer small dogs. The pet care management involved with a small dog is easier and cheaper. Dogs of this size are easier to lift and travel with.

Also, many urban buildings like apartments make it much more convenient to own a small dog.

Population of Senior Dogs Increasing

With compassionate pet care becoming more commonplace, pets are reaching older ages. Pet parents are more willing to purchase healthier foods and take care of veterinary costs.

Pet health insurance has also been steadily rising since 2008 by 13 percent. Medical care for age-related conditions such as heart disease, kidney disease, diabetes, and cancer are common.

Pet store franchise opportunities are unaffected by economic plights like The Great Recession. The rise in cost to provide pet care for aging animals is one small factor in showing how the pet franchise is recession-proof.

Premium Pet Foods Lead in Sales

Premium products have higher margins for all pet store franchise opportunities. Carrying and selling these retail products are good for two reasons. They are more cost-effective for both consumers and retailers, and they keep animals healthy.

Since 2015, the number of organic, human-grade, and all-natural manufactured foods parallel trends in the human food system. As America shifts toward preferences for more conscious diet options for pets, the trend continues within pet store franchise opportunities.

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Pet Store Industry Tips for SMART Goal Setting

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Small business experts have formulated a method of goal setting that is key in maintaining success in the pet store industry. The technique helps shop owners save valuable time and energy which translates to an efficient and productive worksite. It’s called SMART.

 

Splash and Dash Groomerie & Boutique shop owners are the face of their own small business. The professional skills that each one brings to the table are paramount. A delicate balance between customer engagement, implementing business methods, and creativity are what makes the company award-winning.

 

The pet industry takes this diligence.

 

Brushing up on goal-setting can turn any small business owner’s day from havoc to expertise. Instead of running around managing a million tasks, while your phone rings every three seconds, as emails pile up, use SMART goal setting to turn your day into a breeze.

What is SMART?

 

Specific

You have precisely defined what needs to be accomplished.

 

Measurable

Targets and objectives can be tracked from beginning to end.

 

Attainable

The goals you have set are realistic and manageable.

 

Relevant

All goals are appropriate for your business model and not redundant.

 

Time-based

Goals have lifespans. Short-term and long-term goals need to have deadlines and designated period time for completion.

Five SMART Goal Setting Tips for the Owners in the Pet Store Industry

 

  1. Think about the big picture. Seeing the big picture means also being able to zoom into the finer details. These finer details are the validated segments of the route to accomplish your goal. The goal itself is the big picture. Work backward by first recognizing the big picture, then finding the steps it takes to get there.

 

For example, say you need to hire a new reputable groomer that is unique in the pet store industry. Business has picked up and your shop is swamped and your employees are becoming overexerted. The big picture is hiring a second groomer.

 

  1. Finding the finer details. The validated segments within the big picture will become your process. Tasks like posting a job opening on the appropriate candidate recruiting portals, scheduling and conducting interviews, and finalizing your hire. These finer details all become manageable and realistic ways to turn your goal into a systematized method of approach.

 

  1. Use the formula. Studies have shown that successful people are organized. They stick to methods that work and resist the urge to work solely on tracking projects in their head. Write things down!

 

Fortunately, Splash and Dash Groomerie & Boutique shop owners in the pet store industry already have a valuable tool to record all their SMART business segments—terminal software.

 

If the big picture is lowering groom times. The validated segments are finding the appropriate amount of time it takes to groom a dog for all different dog sizes, training your employees to meet this reasonable time, and ensuring these methods will be organized.

 

The solution—big picture and segments—can all be arranged with the terminal software, a unique tool for Splash and Dash in the pet store industry.

 

  1. Tracking Progress. The terminal software is an amazing tool and handles all aspects of your back office business, but some goals cannot be contained to tracking numbers. The human element can disrupt things. Say, your shop has been performing well. You think you’re ready to advance in the pet store industry and expand business by opening two more locations.

 

When you track your progress and gauge yourself and the marketplace, the success of your new shops will be greater. Check in every once in awhile. Is your management team ready? Is your store running self-sufficiently, and you find yourself needing to be on-site less and less?

 

These are tracked signs you’re on target to an even bigger-picture goal.

 

  1. Give yourself a deadline. Crucial to the pet store industry is having a sense of urgency. The industry is expanding so rapidly that simply staying competitive is not always enough to fill a market gap ready to be capitalized.   

 

Open-ended goals without pressure don’t encourage progress. Without progress, your shop can become inert. By setting a deadline, and tracking goals that are time-based, shop owners can see their success at each step along the process.

 

Splash and Dash Groomerie & Boutique encourages you to celebrate accordingly.

 

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