Pet Franchise

What is a Petpreneur? How Can I Become One?

In business, the entrepreneur has assumed the role of a sort of trailblazer. In Pet Services the petpreneur is the driving force for industry change and innovation.

At Splash and Dash, our motto is “Because they’re Family” and this is fitting as each of our location partners, as well as our corporate support team, are all passionate pet parents who proudly embrace the “crazy dog mom” and “dog dad” titles.

In the U.S nearly half of American households own dogs. That’s an estimated 90 million canine companions, and year-over-year the numbers continue to rise.

“Running a pet based franchise business means that you can combine a passion with a sustainable future – a true dream job!” says Dan J. Baron, founder of Splash and Dash Groomerie & Boutiques, an upscale doggy spa franchise business offering membership grooming services since 2015.

So what is a petpreneuer?

A petpreneuer is a pet lover who recognizes the massive opportunity that the pet industry presents. A petpreneuer understands the value and potential that a small business of their own can have and how this can positively impact their lifestyles. Petprenuers are totally focused on evolving with their market. This is the key to success for any industry or any entrepreneur.

What is it that makes the world of animal services attractive for both franchisees and franchisors?

It’s not surprising that pet-service businesses have been popping up in every strip mall and community over the past decade, and since many of the successful ones have emerged into the world of franchising. From pet sitting and dog walking to boarding and grooming and even animal photography, there are countless businesses out there that cater to the obsession around pet parenting.

What is it particularly that makes the world of animal services so attractive for both franchisors and franchisees?

First, pet service businesses are scalable and teachable. The glory of a pet-related business is that they are simple, straightforward, and process-oriented. This allows them the ability to be replicated by another person in another region. A new franchisee can be trained completely on operations and no prior industry experience is necessary. This makes earning money from the business predictable. Pet-related businesses are unlikely to be significantly affected by regional or geographical variations, making it a model that is suitable for expansion and at a significant scale.

The next factor is passion. Passion drives profits in pet services. When an individual invests their hard-earned cash into a business, many expect alignment with their own passions and interests. A pet franchise presents an opportunity to build a business around an obsession for animals. In many cases, pet business owners share, understand, and embody the same passion that their customers have for their dogs and this synergy seamlessly creates community and local brand enthusiasts.

Another significant factor strengthening pet franchise businesses are lifestyle benefits. All professionals are on a never-ending hunt for the ideal work-life balance, which sometimes can feel unachievable or nonexistent. More and more of us are looking for flexible working opportunities and opportunities where we can work from home. Pet franchise ownerships allow the location partner to operate the business from a home office – working on your business but not always in your business.

The next factor that can’t be ignored and makes pet businesses a dream job within reach is the cost. Although some pet franchises involve significant costs, many do not. In the franchising industry, most pet franchises are relatively competitive in cost in comparison to fitness or food opportunities. Pet care has proven itself resilient in times of financial hardship or economic uncertainty, pet businesses are often coined as “essential” or “recession-proof”.

Why franchise instead of an independent brick & mortar, digital, or mobile businesses?

Pet businesses are becoming increasingly legislation-heavy and technology is growing and changing at an unprecedented rate. Although these are both positive things, they can be daunting roadblocks to individuals looking to enter the pet marketplace for the first time. Joining a franchise or proven business network means that the behind-the-scenes operational needs are covered.

In the fast-growing pet franchise marketplace, Splash and Dash continues to keep innovating in order to remain relevant and competitive. For pet lovers with a passion for business, consider petpreneurship as a path towards personal success and professional satisfaction.

American Pet Spending is Nearing the 100 Billion Dollar Mark

According to the American Pet Products Association, U.S. sales of pet products and services are nearing $100 billion for the first time.

2019 boasted new records for this ever-growing segment where consumer spending reached $95.7 billion.

The announcement came during Global Pet Expo, while the Splash and Dash team were in attendance. Although the number sent a shockwave through the crowds, industry analysts would argue this is no surprise. The pet industry has been predictably growing and at a rate that many industries envy. At Splash and Dash, we have been capitalizing on the industry growth since 2014, and some might even consider us “late to the game” since American pet spending has continued to rise every single year since 1994.

Pet industry spending can be categorized into four overarching segments:

  1. Pet Food and Treats
  2. Supplies, Live Animals and over-the-counter Medicine 
  3. Vet care and Related Product Sales
  4. Other Services

What is fueling this growth?

Dog and cat food are the dominant industry leaders. Food and treats are responsible for $36.9 billion worth of 2019 industry sales. The pet food market has changed dramatically over recent years. Thanks in part to the growing popularity of pet food mixers, specialty brands, as well as an increase in subscription-based delivery programs. Although this segment has become increasingly competitive it remains prosperous. The pet food segment is embracing some of the most conscious consumers the industry has ever seen. A new age of customers demands quality and transparency, and with this request comes an increased ticket price.  With little to no push-back on increased pricing, pet food labels are diverse and abundant. The food and treat category is expected to see another four percent increase in 2020 alone.

Veterinarian care and product sales reached $29.3 billion in 2019. This segment experienced a significant jump from previously reported spending figures. In addition to routine veterinary care, surgical procedures and sales of pharmaceuticals, vet clinics are experiencing fully booked schedules. As new medical must-haves are becoming the norm and with technology contributing to this growth, this segment will continue to grow. Today you can find clinics appearing in major retail outlets and the introduction of veterinary telemedicine platforms are on the come up. Pet-insurance has also grown with great popularity and consumers have shifted to an overall proactive approach to maintaining the health of their four-legged family.

The pet-services category contributed an impressive $10.3 billion to industry sales in 2019 and received the second-highest year-over-year growth (6%), right behind the cornerstone of the industry, food & treats. Services include boarding (daycare or extended stay), grooming, training, pet sitting, pet walking, and any additional services that fall outside of veterinary care. Maximizing convenience for pet owners has become a major trend in the pet service segment and this trend is here to stay. Technology has turbocharged this segment making pet services accessible from the smartphone. As the number of pets continues to increase, these segments will follow. 

What does the future of the industry look like?

Aside from the impressive figures and endless growth charts, these soundbites remind us of just how much Americans adore their pets. As the consumer continues to grow and change the industry will follow. Happily, each business in our massive industry network is proud to operate here. We are an industry fortunate to be improving the lives of animals and the humans who care for them every day.

Passion is our business! Find out how it can become yours too