7 Franchise Advantages You Weren’t Aware Of

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Opening a Small Business Doesn’t Have to Be Intimidating; These Franchise Advantages are Backing You Up!

When you decide to  transform your dream of owning your own business into a reality you need to look at your options. The first is independent business—going solo. This is starting from scratch and building your business from an idea to a scaleable money-making endeavor. You find what you want to sell; goods or services, find a location; brick and mortar or online. A thousand other tasks come into play before establishing your financially adept business.

There is also franchising. Franchising is a method of expanding a business, distributing goods and services through a licensing partnership. The most prolific and widely-known brands are all franchises. Businesses like Panera Bread, Anytime Fitness, and Starbucks are examples of huge franchising models we all know. The person who began the business is the franchisor, who partners with those interested in investing, the franchisee. Essentially, franchising is the same route of business as going solo, only in this model someone has already went through the independent building and made it work.

Splash and Dash Groomerie & Boutique

Splash and Dash  began with an idea just like every business. The signature service provided members with unlimited monthly bath and brushing for a set price. No other pet grooming business did this. This membership service is at the core of the franchise. From this point, the brand—upscale ambiance, convenient retail products, pleasing aesthetic, emphasis on knowledge—was built around the service.  A few shops were really successful and the company grew from there.

The franchise advantage is that a franchise model’s strategies have a proven formula that has been shown to work in the marketplace. What are the franchise advantages and disadvantages out there?

Quicker Return on Investment (ROI)

Those interested in business have no doubt seen the gloomy SBA statistics showing how quickly businesses go belly up. It’s not a pretty picture. Investors pour their life savings into a business that fails in the first three years and are forced to declare bankruptcy. Entrepreneurs that work hard can expect to have their business become profitable around the third year, if the business hasn’t already failed.

One of the swiftest franchise advantages is the franchisor will work with you to ensure this does not happen to your location. A reputable franchise will measure company success on their franchisees’ success. Splash and Dash makes it a personal goal for their shop owners to break even within six months of opening doors. This is an amazing turn around rate for investors.

Lower Risk

Franchising is the best method for a business to grow to its full potential. The risk is a two-way street.

The risk is low for franchisees because the systems of business have already been perfected. Revenue streams, brand, and marketing are all pre-established and set in motion for the favor of the whole company—every franchisee benefits from this.

The risk is lower for a franchisor because the franchisee assumes the responsibility of financing and operations. A franchisor provides the tools to open and maintain the business, but there is no liability if this business fails. It will hurt the company holistically, but a franchisor will not lose capital. This is why it’s important to partner with the right fit who will give you the support you need.

Strong Profitability

Different franchise models have various methods of securing profits. Most franchises have entrenched revenue streams. A business capitalizes on a niche. This niche needs to be stable or even better growing.

Splash and Dash secures profits with a model of recurring revenue. This is based on the membership that customers purchase for a mutually beneficial agreement. A customer pays monthly for their membership and can use Splash and Dash services at their leisure. If a customer is coming in twice a week to have their dog groomed, they will naturally purchase their products at this one-stop-shop. Splash and Dash services also have add-ons for the benefit of clients’ pets. Each customer can choose to take advantage of an add-on or not, and members are discounted on all services.

This is just one example of the franchise advantages a particular company provides. Each model is different and has different methods of profiting.

Brand Recognition

Branding is loosely part of the umbrella of marketing, but instead of pushing outward on customers, a brand should be drawing them in. A company’s brand tells the story of the company. The values, products, and services the company provides.

This is a huge advantage franchise owners have over other small businesses. In the food service franchise sector, many customers are finicky. They know what foods they like and what foods they don’t like. They have their trusted brand and are loyal. Many franchise owners receive customer loyalty just because they are a representative of a certain brand.

If you choose to invest in a franchise, go with a brand that aligns with your own value and story you want to tell your customers.

Expansion & Penetration of Other Markets

That old expression, “When something ain’t broke don’t fix it” translates into the franchise world as, “My shop is seeing huge profits and everything is going really great so I guess it’s time to open a second shop and make more money.” Of course, this is the ideal situation, but rapid growth is a franchise advantage across the board.

Most franchise owners take their knowledge and capital and expand into the new market territories. They can open secondary, tertiary locations, and more. Some franchises like Panera, only allow franchisees to purchase packages only. Panera has a development plan where each franchise owner on average owns 15 of the bakery-cafes within six years of working with the company. No one can own a single Panera Bread.

A Helping Hand

Even seasoned business owners with tons of expertise can use the support of a franchisor when launching a business. Splash and Dash provides training and assistance for every step in the process from day one.

John Neugebauer, a franchise owner in San Diego told us this, “I worked in corporate America for about 20 years, had enough, and wanted to do something that made me happy. I went with a franchise over starting my own pet store because I have no idea what I’m doing. Having the support of the franchise behind me felt basically like they handed me their model and said ‘If you follow this, you should be successful.'”

Franchising should be a partnership and a good franchisor should invest in you as much as you have invested in them.

Fundamental Procedures Splash and Dash Assists With:

  • Hiring
  • Training
  • Site Selection
  • Lease Negotiation
  • Accounting
  • Marketing
  • Initial Stock Order
  • Point of Sales

Ease of Supervision and Staffing Leverage

Franchising allows for a consolidated organization. At the corporate level, a team of employees are expanding the franchise, assisting current franchise owners, and tending to the various demands of overarching business like marketing campaigns. The work corporate headquarters does offsets the work for each unit. A franchise owner doesn’t have to focus on these wider tasks and can leverage their efforts to their location. This also reduces a shop owner’s payroll because they won’t have to hire as many employees.

Disadvantages to Owning a Franchise

Owning a franchise is not the right choice for everyone. The biggest advantage a person can do for themselves is to invest in a franchise that works for them. There is a huge amount of differentiation when it comes to franchise opportunities and like everything, there are bad deals out there.

Some Disadvantages of Franchising:

  • Not Completely Autonomous
  • Contractual Agreement
  • Restrictions on products, services, pricing, and territory
  • Lack of Corporate Support
  • Conflicting Visions

No matter your business pursuit, we wish you luck!

 

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Pawdicures, Tutus, and Kibble: Splash and Dash Pet Boutique

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Owning A Pet Boutique Harmonizes a Fun Lifestyle with Aspiring Entrepreneurship by Virtue of Building Something We Love

Owning a pet boutique is one of the most fun ways to combine your love for animals with your business experience. So many ex-corporate employees have told me how miserable their job was. Some people are simply working for the wrong company. Others are meant for something greater. Either way—you only get one life and it’s a short one, so don’t waste your time dreaming—wake up and seize the dream!

Pet boutique owners across the nations were able to stop putting off their dream of opening a pet boutique and built something they love. Of course, quitting your job and launching a small business is no easy task.

What Are the Options in Owning a Pet Boutique?

One option for aspiring entrepreneurs is opening a mom and pop shop, and build from the ground up. This takes an enormous amount of diligence. You will have to design a brand, establish suppliers, and find a POS system—just to name a few challenges at the tip of the iceberg.

The other option is buying a franchise. Many business savvy venturists will tell you this is the way to go. It is true, buying into a franchise will save you the time of establishing a brand and the scaffolding of your business is already in place, leaving you more time to focus on making your pet boutique successful.

The problem with investing mass capital into a large pet retail franchise is is you lose autonomy and control over your business. Isn’t this why you wanted to own your place, to build your vision? There are other options.

You could partner with Splash and Dash Groomerie & Boutique—own a pet boutique that treats customers like family, their pets like royalty, and opens the freedom to build your life around work, not the other way around.

Why Owning A Splash and Dash Can Change Your Life

Freedom

Americans rank as the 16th longest workweek, according to a poll by the Organization for Economic Co-operation and Development. The poll cited that the average U.S. citizen works 34.40 hours per week. For some, this is hard to believe, as workers from waiters to corporate executives are clocking in much longer than this. A career should forefront two things: work-life balance and passion. Without these two elements, it is very easy to disengage and become one of the many disgruntled workers employed in the caveat of corporate America.

Owning a pet boutique is a golden opportunity to break this cycle. Women and men can have the flexibility to raise their family balanced with a successful career.  I wish I could tell you once you become your own boss, you will never have to listen to anyone ever again. You will still have to work with vendors, government officials, and customers, but you will find that fidelity with yourself will structure your day-to-day. Your insight will be your guide, and if you partner with a credible franchisee, you will have the support and direction you need to be successful.

As your own boss, you can control your schedule and the flexibility of this schedule will be solely determined by you. You will have the autonomy to work hard to earn money on your terms.

Power to Help People

At Splash and Dash, we want people we like to put emphasis on helping people and their pets. We do this by educating pet owners. We act as guides to help them make informed and responsible decisions regarding their pets.

A pet boutique and grooming salon provides the opportunities to care for pets with holistic products. We help maintain our clients’ animal’s welfare. Preventative care is imparted from our loving groomers. Shop owners can lead their community by joining their chamber of commerce, host philanthropic events like adoption days, and treat a dog to the most relaxing spa experience a pooch can get.

Help Break the Glass Ceiling

Women can break the pattern of marginalization by owning their own business. We are proud of our female owners who joined the rising number of 9.1 million women-owned businesses operating in the U.S. The number of women-owned business has risen 68% since 1997, according to a state-owned business report.

Personally, we would like to see these figures continue to rise as equality spreads across enterprises. Whether you are interested in a pet boutique or want to be the next president, Splash and Dash loves doing our part to help close the gender gap.

Appeal of Splash and Dash Over Other Pet Boutiques

Store Design

Who wants to work in a gloomy office with fluorescent lighting?

The Splash and Dash color palette was handpicked to design a space that is open and warm. The hues of green, blue, and pink are vibrant and fun. Each Splash and Dash location combines the warmth of friendly service with an upscale inviting ambiance that smells more like a candle store than a pet salon. (No wet dog smell here).

The entire merchandising display of your pet boutique is a showcase of possibility for humans, and a playground of contentment for animals.

Awesome Work Environment

If you are a person who imagines themselves working in an upbeat and fun environment, with lots of smiles and lots of puppies, then you might’ve been born to own a pet boutique.

The company offers services like pawdicures, doggie facials, and aromatherapy. Groomers absolutely pamper dogs in the lap of luxury. Trust me when I say, it is the cutest thing to watch a little Yorkie enter their place of bliss and overindulgence at a pet spa. Not only are the animals around you happy but the people are too!

You control the company culture.

As a shop owner, you will be the one to hire your management team. Before a grand opening, corporate helps by scaling back the lists of resumes sure to pile up on your desk. They will then determine a handful of good fits for you to interview with. This helps you compose the chemistry and dynamic of your shop without wasting time on quality assurance. Gone are the days of working with people who don’t share your vision.

The Splash and Dash Brand

A brand is a mantra, a mission statement, and constitution all rolled into one.

The Splash and Dash brand is summarized in our slogan, Play Dirty. Live Clean. The philosophy behind this is that we want our clients and their dogs to live life to the fullest extent by playing dirty. We want our clients’ dogs to go for the romp in the mud, splash in the waves at the dog beach.

It’s OK, come on down to Splash and Dash for some sudsy pampering and you’re ready to do it over again. This is the segue into living clean. This extends into the convenience we offer at Splash and Dash and our pledge for a better and greener world. Living clean is living conscious—a platform for love.

 

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