How to Capture Your Dream

Finding One’s Purpose and Establishing a Life Goal is a Glaring Image in the Mirror; What is your Dream?

Splash and Dash Groomerie & Boutique, a pet care franchise offers this article as a manifesto for those who have not yet realized their dream, and presents a way to find it.

Harness Your Creativity

When you were born, you had two times the synaptic connections in your brain than you do now as an adult. A full grown brain has become economized. The neurological highway becomes more efficient in adulthood.

The brain is configuring what pathways are most valuable. As the mind grows, the brain naturally configures through a process of trial and error, with the elimination of syntactical connections, to find which synapses fire neurons more profitably. Children’s brains are more experimental and creative.

This is a true analogy for life.

The U.S. Bureau of labor states that only 2% of individuals are working in the occupation they had planned at 18–pipe dreams give way practicality.

During your teenage years you were undergoing the process of experimentation, self-exploration, and inquisition–you were developing the skills to work toward your dream.

Peel Back the Layers of Aspiration

Corporate culture drives us away from our personal goals, deprives us of introspection, and prevents us from claiming stake in our own dream which is all part of the less than transparent American Dream. But what about your own dream?

Realizing your dream is no easy task. The answer is right beneath the surface–waiting. The solution to your problem is just waiting for you to make a claim, to take ownership of what you want by diving into your subconscious and bring your dream to the surface. But how?  

It is easier to find than you think.

Realize that everyday you are developing and growing. You rise to new challenges, work through them, and learn how to better handle them for the next day. This is an aggregate of entrepreneurial spirit.

Figuring out the next phase is the trick to seeing beneath the surface, and pointing to something, and saying “That is it. That is what I have been searching for. Working on this will make me happy.”

According to Forbes 69.1% of people who capitalized on a business idea stated that their motivation was to leave corporate America. Then why don’t more people quit their jobs and become their own bosses?

What drives this thing out of our perception is fear.

Fear of shortcoming? Fear of failure? Or maybe the fear of being more successful than you could have ever imagined?

Don’t let Fear Control Your Actions

Fear is very real and very crippling. It can stop entrepreneurs dead in their tracks, trying to cling to the safety and complacency of their cubicle. Many don’t have to settle, they chose the pet care franchise route.

According to Forbes, 60.3% of successful entrepreneurs were driven to start their own business because the standards of their work environment were not appealing. Not surprising since, a common personality trait of entrepreneurs is going against the grain. They did not accept things for how they were, they did not think in binary terms–there more ways to reach the number two then one plus one.

Entrepreneurs are the ones that realize this. They shake up the system, develop a means, then take that means to better the system.  

Individuals like Steve Jobs, Richard Branson, and Larry Ellison were all radicals for going against the system. They dropped out of college, found a niche, and became their own business owners. They realized their dream and developed their dream until fruition. Besides the millions of dollars, they pride themselves on creating something–innovating the market to point of change.

One Thing

80% of individuals over 45 consider career changes, but only 6% of them act on it, according to U.S. Bureau of Labor. This is a disheartening statistic that shows evidence of deflated dreaming.

Many people lose sight of their dream because they think a dream is one thing. When you are asked to write down your dream it should not be able to fit on a sheet of paper. Your dream is something more.

Thinking your dream is a single notion will repress the person you are becoming: nullify the challenges that build your professional stamina and skills, hindrance your credibility because people won’t see you challenge yourself. Believing your dream is one thing can cloud your vision–knock you off course.

Focusing on one thing narrows your line of sight. It distracts you from what your dream actually is. If your dream is to provide for your family with a job you are passionate about, this is great. But it’s only one thing. The dream is really the pathway to get you there.

It is the journey.

Finding the ‘Place’ of Your Purpose; A Simple Exercise

Envisioning what you want to do with your life is a meditation. You need to find your own story. When you look back on your life, what will people say you did with your life? What will you tell people you did?

For pet lovers, it is the pet care franchise, for football players it is the NFL, for business magnates it is the pathway that entrepreneurs take.  

What inspires you? How do you want to inspire others? Elon Musk–CEO of Space X, product architect of Tesla Motors, and business magnate–whose vision revolves around changing the world and humanity. This might seem like a lot to an average person, but we all have the ability to change the world.

It all starts with your experience, and the experience you create for others. So, how do you want to craft your own experience?

Less abstractly, what do you want to do daily? Weekly? Monthly? Annually?

Here is a simple exercise.

Pick three moments you can experience routinely that make you feel rewarded or fulfilled. Three emotions that make you feel happy. Maybe it’s teaching someone, controlling your own life, and earning lots of money.

Facing these three emotions on a schedule is what can make you happy. These are just examples from the pet care franchise, but the exercise works for everyone and anyone trying to manifest their dream.  


You can do whatever you want as long as you experience these three moments consistently.

Take the Leap, Light the Fire

“Some people don’t like change, but you need to embrace change if the alternative is disaster.”

–Elon Musk

This quote resonates strongly for those in the pet care franchise. Many people went through the rigorous task of finding the pathway of their dream and found the answer at Splash and Dash Groomerie & Boutique.

They decided enough is enough.

You should never have to tell yourself, “I hate my job.”

You should be able to tell yourself, “I have the capacity to do something better. I want to be excited to go to work everyday. I want to face the challenges of owning my own business and see my efforts translate into success.”

You can teach others, be a leader, and earn a great amount of money.

Light a fire under yourself. The kindling is the feeble statement, “I have no idea what I want to do with my life.”

You will know your burning when you tap into that unrelenting gleaming force that allows you to chase your dream down.  

A Word to the Wise

The same year that Splash and Dash Groomerie & Boutique was started another start-up began in Bordeaux, France. The company was called Dijiwan and was a digital marketing start-up that aimed to map and mine networks of web content.

The company had over a half million dollars (half million in Euros) from public investors, and failed six months into business. “A great idea and strong technical team are not a guarantee of sustainable business,” said the former CTO of Dijiwan.

A company, a franchise, a dream needs to synthesize to find the heart of the business.

The pet care franchise is comparable to the lesson learned from watching Dijiwan–a great idea that had all the potential–not make it. Splash and Dash Groomerie & Boutique as a dream, took everything that works in business including the idea of working on the business, not in it.

Find the heart of the business. Find the heart of your dream. Then you will have the molding of your potential.

Next, step into the mold.


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