Splash and Dash Narrows Margins of Equality

Marginalized Individuals Escape Barriers of Corporate America into Franchising: Splash and Dash Groomerie & Boutique Helps the Trend Continue by Helping Many to Own Their Own Business

Many choose to leave corporate America to invest in a pet store franchise because they’re passionate about pets, want to make money, and want to impact the world in a beneficial way. This is the opportunity Splash and Dash Groomerie & Boutique provides.

Dogs do not discriminate and neither should anyone.

As new market trends emerge the company maintains its core values to supply opportunities for pet lovers of all backgrounds. Splash and Dash Groomerie & Boutique provides business ownership opportunities, job creation, and brings new business to under-served communities. The pet store franchise also prides itself on publicizing helpful information on keeping pets healthy and happy.

Splash and Dash does not do this to be political correct (“PC”). The pet store franchise simply aims to help those with a passion for animals and entrepreneurship make a guided decision to own their own small business.

Statistics Show Men Dominate the Franchise Sector

According to the Wall Street Journal, women who have chosen the path of franchising account for 28.1% of the sector. While 71.9% of the franchises owned in the American economy are owned primarily owned by men. The trend continues, but the playing field is evened further when examining the statistics on multiple unit owners. 20.1% of all franchise owners are male leaving 16.2 % females.

As the Glass Ceiling breaks, and equal opportunity employment becomes a norm in the economy, many have turned to franchising as a way to escape the barriers of the traditional workplace. Unfortunately there is still disparity.  

Splash and Dash Groomerie & Boutique has owners from all different walks of life and is proud of all our female shop owners like Beth McElroy who was one of the first to join our family with her shop in Monroe New York. Whether you’re interested in a pet store franchise or just another person living their life, gender equality is important.

Business Equality is a Win-Win

Franchise opportunities outside of being a pet store franchise are experiencing a dynamic and enterprise-improving trend. Minorities are investing. Black, Hispanics, Asians, and Native Americans are all following their passion. This is great news culturally and for business.

The U.S. Census Bureau shows that minority owned business increased by 45.6% between 2002 and 2007. Finance experts agree that this trend will continue on as numbers are compiled.

The reason for this trend is not complicated. There are simply more minorities present within the country as a new population shift occurs. For the franchising realm this means more franchisees, employees, and consumers.

Lesson from the Athletic Related Business

During the summer Olympics of 1996 the American economy changed. NBC had more coverage of women sporting events than any other Olympic year previously. The network also decided to do more female athlete features which made advertisements align toward highlighting women. People realized the obvious.

Women might like sports just as much as men.

Being a misogynist is not only unethical but is also counterproductive. Ignoring a market gap is foolish. Women–as a consumer of sporting goods–were being overlooked. Since the 1996 Olympics, sporting good retailers have evened out the supply of products.They are now carrying closer to an equal amount of products for all genders. Athletic stores doubled their consumer base by carrying products for both men and women.

The lesson a pet store franchise can take away from this event, is that ignoring market gaps for any reason is bad business.

The Next Market Gap Trend

Many financial experts are advising that the economy is sitting on a gold mine. A gold mine of money and a gold mine of opportunity. Franchises have the ability to provide to a market gap that has been previously excluded–people with disabilities.

According to the World Bank, one billion or 15% of the world population experience some form of disability. One fifth, or anywhere from 110 to 190 million possess a significant disability. Trends like advancement in medicine that allot for higher life spans, and the ability for people to survive diseases and injury make this a continually growing market.

Opportunities like this are beneficial for everyone involved. Entrepreneurs and CEO’s alike spend a great deal of time researching market gaps and trends to have a successful business.

When a market gap also helps people, and positively impacts the world, then we all win.

Splash and Dash Groomerie & Boutique–a pet store franchise–loves bringing awareness to injustices within the world of pets, and out. The way this company does this is by partnering with local shelters to help find pets loving homes, help facilitate therapy dogs for all kinds of people in need (disabilities included), and being a business opportunity for those who also want to follow their passion and make a difference.  


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