How do I bring more traffic to my store? It’s a common question for pet franchise owners with answers much simpler than one may think. Here are 5 tips to bring more business into your pet franchise immediately:
Talk Your Pet Franchise Up
As a business owner, you cannot be shy. Whenever you get the chance, talk about the pet franchise, name drop, date drop if it’s not open yet. Bring it up in casual conversations with friends or acquaintances, slip it into the conversation with your cashier when you ask if they have a pet, bring it up at church or the mall. Seize the opportunities around you and talk yourself up. Let the neighborhood know about your business, even if the opening is months away.
Take Advantage of Social Media
The internet is one of the business owner’s best tools we have today. Just about every person in the world has access to the internet. Think about opening a personal or business account on Facebook, Tumblr, Twitter, Instagram, or blogging with Blogger or WordPress. You can even link the accounts. The more you post to social media, the more opportunities people will have to see you and you can reach worldwide consumers for your pet store franchise.
While it is still social media, it is a little different. You are not creating your own forum, but you’re finding space already created on the internet for people on pet websites or looking for a certain pet store franchise. Often times you can locate places with hundreds to millions of visitors which are all potential visitors to your pet franchise. Search for forums linked to keywords of your business like: dogs, cats, pets, pet store supplies, grooming supplies, pet franchise—anything you can relate back to yourself and you will find a cluster of people looking for exactly what you have.
Post Ads Publicly and Online
There are many job and information boards online for information and business gathering. Visit a website like Craigslist, find the pet and service sections on these websites, and post your ad. Make sure to include a link to your website, pet store address, and phone number. You can also visit your local grocery stories, colleges, or libraries and post pull-tab fliers the old fashioned way. Just make sure your the information for your pet franchise is on everything you send out.
Hire Someone to Conjure Business For You
If you feel like you need extra help, you can always hire a firm to do all the hard work for you. There are many individuals online whose job is specifically engineered to bringing business in from posting a shout-out on Twitter to radio or TV ads. There is help to fit every need. You can even hire multiple people to post your ads throughout social media websites across the web. Keep in mind your franchisor can help you with marketing as well.
While growing your pet franchise may seem like a daunting and even overwhelming task at times, there is help and you are definitely not alone. Just remember the number one rule: talk, talk, talk, and when you’re done—talk some more.