What Makes a Splash and Dash a Lucrative Franchise?

Lucrative Franchises backed with Passion, Pride and Love: Splash and Dash Groomerie & Boutique

Right now, there are huge reasons to get involved in the pet franchise industry. First, and most importantly, owning your own pet franchise is a truly rewarding experience. Your daily routine looks completely different from the typical office job in corporate America. Instead, you’re working alongside the adorable little doggie clients coming in for their salon grooming.

“I’ve always been surrounded by animals all my life, says San Diego shop owner, Montana. “I think that’s where my love and passion really came from.” Montana uses her shop to host adoption events on top of the daily pet care her team provides. Like all Splash and Dash shop owners, Montana uses the same products and services featured in her shop on her own dogs at home.

The second reason many individuals are opening lucrative franchises in the pet franchise sector is the market is growing. Last year, the U.S. expenditures ended at $66.75 billion, a 62% increase from ten years ago. Combined, the pet services and supplies accounted for over 30% of the U.S. annual pet owner spending. Dog owners know that dog grooming can get expensive. Depending on where you live, even a small dog’s grooming can cost up to $150 and higher at big-box pet stores.

Things are done differently at Splash and Dash Groomerie & Boutique. The franchise is a place where our family can treat your family. A team of lucrative franchises that have some notable advantages in the industry. “One thing that excited us about Splash and Dash was the opportunity to bring a new concept in pet care to the area,’ says Jayme, shop owner in Grand Rapids, Michigan. “Our Membership program is unique, and has many benefits for pets and pet parents!”

The Signature Service Membership

In our minds, we are a big box pet store, yet in our hearts, we are a mom and pop business. We bring the selection, technology, and knowledge a large pet store offers, combined with the passion, pride and love for pets you find with a small dog grooming business. This gives you the best of both worlds. The connection to our customers is what drove us to change the industry with our signature bath membership.

The Splash and Dash Signature Service is a membership program completely unique to the company. No other pet franchise has anything like this. The signature service offers customers unlimited monthly bath & brush for a fixed price. This means customers can bring their dogs into any Splash and Dash location at their convenience. Membership customers are also entitled to discounted prices of various spa services and add-ons.

A shop owner profits from the signature service with a recurring revenue stream from membership dues. The membership program also allows for shop owners to engage customers with more retail opportunities. “We had never heard of the signature service membership before Splash and Dash,” says Jayme. “We also like the potential to have both a retail and service side to appeal more.”

Lucrative franchises like Splash and Dash capitalize on being a one-stop-shop for customers. Members can have their dog groomed, buy food & treats, and pet supplies all conveniently at Splash and Dash.

Proprietary Software and On-Going IT Support

One of the best feelings is knowing that a franchisor is 100% behind you. This is the feeling at Splash and Dash Groomerie & Boutique, a personalized support system that is invested in you!

Many small business owners fall behind because they spend too much time trying to find the software and technology to expedite operations. Even if you can find the technology—cookie cutter software falls short in comparison.Splash and Dash franchise owners have access to proprietary software specifically designed to operate a pet salon. The software allows owners to deal with more immediate tasks rather than tedious projects. This is important, especially in the first few years of opening.

“We went from basically a card file, not even having a computer in the store, to having four computers in the store,” says Beth, shop owner of Monroe, New York. “Now we couldn’t live without it. The reports are phenomenal! We love to see where we are as far as membership sales, it inspires [my team] to sell more.”

Technology Capabilities include:

  • Customer Database & Database
  • Email & Text Notifications for Clients
  • Appointment Scheduling
  • POS
  • Project & Sales Reports
  • Kennel/Hook Status
  • Employee Scheduling
  • Payroll
  • Marketing Tools
  • More!


Shop owners receive extensive training to learn to use the Splash and Dash terminal software and have the corporate team at their disposal for IT Support. You have help every step of the way.

Strong Brand

“The concept was different. It was something I haven’t heard of—nothing exists like this,” says Valayia, shop owner of Alamo Heights, Texas. “I hadn’t really found a groomer I like to take my dogs too. I wanted to come to a shop where they treat their pet babies like I treat mine.” After discovering a market gap existed in her area, Valayia opened her own shop to provide for pet parents like herself, that want something special for their dogs. Shop owners like Valayia have the chance to offer customers loving service for their dogs, all-natural human-grade pet foods & treats, and eco-friendly recycled products that lower the carbon ‘pawprint.’   

The Splash and Dash Groomerie & Boutique store design was hand-crafted and specifically designed to appeal to pet-owning demographics. Walking into a Splash and Dash is different from walking into any other pet store. Customers are greeted with smiling faces and an inviting brand—stylized with elegant, accessible decor. “It needs to be clean. It needs to smell good, Says Valayia. “It needs to be upscale.”

Marketing Resources

Lucrative franchises are backed with a proven business plan. The company aims for franchisees to break even, six months after opening. This is accomplished with the corporate team initiating national marketing campaigns while shop owners focus on their local community. Customer promotions that generate more customer traffic are built into the company’s business plan. Digital marketing and social media are also included. The company’s automated marketing provides shop owners with real-time feedback from customers and posts positive ratings on crowd-sourced review sites like Yelp.

Are you a fit for Splash and Dash?

The company is looking for franchisees who have a passion and dedication to operational excellence. You must be driven toward success. Franchise owners also need to demonstrate an ability to build a high-performing team. Strong leadership skills are a must, as you will be managing a top quality organization. Shop owners should also have a comprehensive understanding of local store marketing and community involvement to drive sales and a clear understanding of the real estate development process.

If you would like more information on one of the most lucrative franchises in the pet industry, click here!

Live Dirty. Play Clean!

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