Pet Store Franchises

6 Low-Cost Ways to Motivate Pet Store Franchise Team

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The pet store franchise sales rates are not exclusive to the shopping holidays like Christmas, or back-to-school. Business stays steady year-round since there is no halt in consumers needing to care for their pets.

Yet between the holiday rush of December, weather turning bleak before spring truly begins to show, and failed New Year’s resolutions many employees need extra motivation around this time of the year.

Research shows that happiness in the workplace directly correlates with increased performance. Workers who report satisfaction in the workplace also report 12 percent higher productivity rates. In a Gallup study, highly engaged workers outperformed poorly engaged teams by 22 percent.

As a pet store franchise shop owners or manager, this means that keeping your staff fit for the challenge means providing a positive work environment. This article details six low-cost methods of keeping your staff productive, engaged, and happy.
Define Clear Shop Goals
This is an easy one.

Splash and Dash Groomerie & Boutique pet store franchise have the advantage of proprietary software. The terminal software tracks and systematizes all functions of shops’ business. When there is an efficiency problem, shop owners know exactly where the issue is occurring.

Make use of issues visible through the terminal software and observations you see yourself. When employees know exactly what the expectations are, and how they can contribute, the more likely their success rate will be.

Goals need to be clearly defined and explained.
Simple Rewards
Learn what motivates your team. Some workers are partial to doughnuts and coffee while others appreciate small gift cards.

Even small incentives don’t come unappreciated. In the pet store franchise, many are inspired purely by their work. Many groomers are motivated by the artistic nature of the industry and the animals themselves.

Reinforce this natural self-motivation with small treats and nods of encouragement.
Pet store Franchise: Honest Relationships
Splash and Dash pride itself on being the ‘mom and pop’ pet store franchise with all the amenities of a ‘big-box’ store. This means that shop owners are the face of the business they own. Customers and staff look to shop owners as a leader.

As a leader, it’s helpful to make listening to your staff a priority. Show them you are concerned with their well-being and be actively helpful to resolve any problematic situations that take place. Be cognizant of staff limitations and personal goals. Find your team’s happy medium. The sweet-spot where they are challenged and engaged in the workplace is ideal. Be a thermostat leader.

Encourage Failure
This is a not a new age entrepreneurial philosophy toward goal-setting and motivation. Bolstering a team to try different approaches, experiment, and be creative is important especially in the pet store franchise industry. The day-to-day of a shop is dynamic and without creativity, workloads can become stifling.

This goes back to the company motto, “work on the company, not in it.” When shop owners have an issue or recommendation, corporate offices steps in to support. When corporate finds new systems that work, we keep them! This encourages feedback and the innovative minds of shop owners.

This same model can be administered in your pet store franchise shop.

Say ‘Please’ and ‘Thank You’
Many take this advice lightly. Some leaders believe this should go without being said, but the truth is that many employers do not take this very easy step. As a small business owner, you don’t need to give out participation trophies for employees simply doing their job. However, a simple ‘thank you, your work is appreciated’ will resonate with your staff.

When individuals feel acknowledged and appreciated by their superiors or direct employer they are more inclined to continue producing positive results.
Promote a Positive Work Environment
Humans are mimetic of their environment. If a workspace is cluttered, dull, or unimaginative, then chances are so will the work that is produced from this space.

Shop owners of the pet store franchise Splash and Dash have the fortune of having a brand and color palette that is well received and stimulating but make sure your behind the scenes areas are equally as inventive.

Maintaining employee morale also extends to company culture. Have casual Fridays or eat lunch with your staff at the end of the week. It’s surprising how much simple things like these create a warmer more amicable work environment.

Find out what your staff is into and set this in motion.

Follow Splash and Dash Groomerie & Boutique:
Website: http://splashanddashfordogs.com/
Website: https://splashanddashfranchise.com/
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Instagram: @splashanddashfordogs
LinkedIn: https://www.linkedin.com/in/dan-j-barton-622ab517
Twitter: splashanddash4dogs

7 Ways Customers Fall In Love with Your Pet Franchise

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Building lasting relationships in the pet franchise is imperative as with any small business. It is not always about building a large clientele base as it is finding the right customers. In the digital age, new tactics to provide engaging retail education and retaining great customers are becoming more about caring for customers than bringing the masses to your shop.

With the aid of social media sites like Yelp, disgruntled customers can easily affect business. Splash and Dash Groomerie & Boutique shop owners have the fortune of having built-in social media marketing as part of the company’s proprietary software. Yet, the importance of creating an experience for your customers to fall in love with is always prevalent.

Many Small Business Fail at Customer Care

According to Forrester Research, “only 37% of brands received good or excellent customer experience index scores,” while “64% of brands got a rating of “OK,” “poor,” or “very poor” from their customers.”

The negative-trending statistical research doesn’t stop there. Around 89% of customers will choose a competitor after receiving bad customer experience, according to Oracle customer experience researching. Good news for us in the pet franchise is that 67% of customers stated they are willing to pay for better experience.

This gives shop owners plenty of opportunities for shop owners establish their clientele base. Zero hassle customer convenience and care that treats customers and their animals as royalty are how Splash and Dash Groomerie & Boutique became one of the fastest growing and awarded companies revolutionizing the pet franchise.

This article explores 7 ways to continue to develop a customer-focused culture in your shop.

Genuine Interaction

Customers experience is still spread via word of mouth. It is just done differently—the internet. Pet franchise reports show that if a customer is pleased with their experience they will recommend a business to 4 to 6 people.

A Splash and Dash shop owner is the face of their own small business. They are a representative of the brand and the ones having personable interactions with their customers. Shop owners genuinely talk with their customers using their name and their pet’s name.

Friendly and personal responses through social media or in the shop are fundamental for shop owners. Instead of focusing on the sale, focus on the person. What do they need? What are they concerned with for their pet?

Providing and educating customers instead of forcing sales will helps shop owners’ amiability shine through.

Respect Your Customers

A pet franchise is not a used car lot. Customers come in bringing their loved ones—their pets. Keep this in mind when communicating with your customers. Especially when consumers report experiencing rude customer services at least once a week with 58% of them telling their friends.

It is vital for shop owners and staff to maintain professional and be wary of customer’s moods when resolving any issues. Things happen. If a customer is upset, allow them time to vocalize the problem. This provides pet franchise owners an outlet to resolve the issue and make them comfortable.

Unhappy customers should not be ignored but viewed as an important feedback opportunity. Helping a disgruntled customer can help stop this situation from happening again.

Listen To What Your Customers Are Saying

As leaders in the pet franchise, Splash and Dash corporate offices provide dialogues between customers and the company’s brand. A feedback loop is established to ensure customers are receiving amazing service every time. Any unhappy claims are mitigated by corporate’s proprietary software.

A shop owner’s duty is to follow through with the feedback they receive. Make time to listen to complaints, suggestions, or compliments of customers and translate these into business models and sales tactics.

After listening to a customer, smile.

Offer Ongoing Support and Promotions

Dissatisfied customers will leave. The most key finding in customer attrition is dissatisfaction. As a shop owner, establish everything in your power that provides excellent customer service to customers that are constant. Respond quickly and with enthusiasm and be ready to market with promotions and up-selling that will benefit your customer.

Company-wide marketing promotions are always useful to provide on-going offers to keep customers charmed and informed. For example, last month corporate disseminated a company-wide Valentine’s day promotion, and this month a St. Patrick’s Day promotion will be available. Let every customer know about promotions like this via email, social media, and face-to-face communication.

Two Way Street

Reasonable requests from customers should be taken seriously. If you have the same complaint over and over again, take the necessary actions to resolve this. Listening to customers is only as good as the changes made to keep complaints from happening.

Focusing on customers this way creates loyal and trusting patrons that appreciate and love the services your pet franchise provides for them as much as you do for them.

Trust is Vital in the Pet Franchise

Splash and Dash love the family atmosphere of our shops. The brand is based on establishing a ‘mom and pop feeling’ with all of the ‘big box’ amenities.

Furthering this mom and pop feeling is achieved through transparency. It takes 12 positive reports on customer experience to compensate for one bad one. If you make positive changes, tell your customers. If there are problems, please tell your customers.

As a shop owner, some things like dog food callbacks are beyond an owner’s control. As a pet franchise that is uncompromisingly ethical with our client’s animals as the top priority, it is important to inform your customers about things like this when they happen.

Recently, social media app Instagram updated their terms and services but neglected to contribute clear phrasing to the changes. Many users were outraged and threatened to leave. Instagram quickly apologized and made necessary changes, but lost much-needed credibility. The app could have avoided this with clear transparent communication with their customers.

Keep Customers Coming Back

Simple fundamental things like saying “Thank you,” are always appreciated by customers. Treating customers with kindness and gratitude always keeps positive engagement flowing throughout your shop.

Corporate has spent time analyzing the psychology behind many of our customers who send in five-star reviews on Yelp. Many of them are more concerned about their pet’s well-being than anything else. Convenience is key. So are promotions. But as a pet franchise, one of the biggest ways to retain customers is to ensure their pet has a positive experience.

When a Splash and Dash shop owners present a newly groomed happy dog back to their owner, this is where the magic happens!

 

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