Pet Franchise

Common Traits of Successful Splash and Dash Business Franchises

Ten Approaches to Owning Successful Businesses in the Pet Franchise Industry That Work

Before following your dream and investing in a small business it’s natural to look for guidance. In the competitive business world, making a profit and maintaining operations feels daunting without support. This is why the franchise model has propelled so many successful businesses. With franchising, entrepreneurs take less risk. The franchisor supports them with technology, training, and marketing. This support has been proven successful in the marketplace with a practical bottom line. Combined with entrepreneurial tenacity, this is a recipe for success.

Splash and Dash Groomerie & Boutique is a pet franchise that lays the groundwork for successful businesses. A combination of unique cutting-edge technology, recurring revenue streams, and expert marketing is why the company is ranked #59 in “Entrepreneur Magazine’s Top New Franchises List.” INC. Magazine also listed the pet franchise No. 3 in the “Top 10 Franchises that Swept the Nation,” with the company making the “INC. 500” List three years in a row. Splash and Dash offer investors an exclusive platform to succeed.

Most importantly, Splash and Dash shops are amazing places that franchisees are proud to own. The company culture is fun. The store model is bright, inviting, and upscale. The franchise owners are passionate. Franchise owners love what they do—playing a small part in benefiting the community surrounding their shop. Customers have the opportunity to buy the healthiest pet foods—made with all-natural ingredients—that support a higher-quality of life for customers’ pets. The inventory of pet supplies are eco-friendly and help reduce the carbon ‘pawprint.’ When customers take their dogs to Splash and Dash they know their dog will be treated by a loving professional.

Like all well-crafted enterprises, Splash and Dash Groomerie & Boutique has a tested process behind the many successful businesses in the franchise. Read further to find out more!


Successful businesses start with successful people. Within the repertoire of skills an entrepreneur has, leadership is one of the strongest. Splash and Dash believes in the business philosophy, work on your business, not in it. This means our franchise owners are engaged in their shop. They are driving performance with innovating ideas and motivating employees. A strong leader doesn’t bounce around putting out fires. Leaders have a systematic approach to prevent them. Being a leader is more than calling the shots. True leadership is setting the standard for excellence that you value in your team.


There are two kinds of entrepreneurial risk—calculated risk and unmitigated risk. A savvy business-person acts with the former. Opening a small business or buying a franchise can be risky. Many take out small business loans, cash in a 401(k), and sink time and effort into their new venture. Entrepreneurs need to be willing to take risks and dexterous enough to calculate success. Recognizing potential consequences and finding routes to grow a business is how Splash and Dash owners minimize risk while boosting profits.

Company Culture

Owning either a franchise location or independent small business requires establishing a strong company culture. Splash and Dash’s company culture is an extension of the brand. The company consists of passionate people who love animals and know the business. As a boss, franchise owners are team leaders that can challenge and motivate employees to be the best version of their professional-self.

Financial Literacy

Successful businesses are the outcome a strategic and well-executed business plan. One of the perks of owning a  franchise is a business plan is already written. The responsibility falls on owners to carry the business plan out. Franchise owners are trained to put in place the strategies of the franchise model. With support, it is up to a franchise owner to be able to navigate the fiscal operations of their business.

System & Structure

A small business is not the place for anarchic structures. Without structure, dissension, stagnation, and inconsistencies develop. The inverse of this is having a specific approach to workflow. Keeping yourself and your employees organized ensures standards, accountability, and predictability. Every shop owner has intention and every decision made is deliberate. Successful businesses are well-oiled machines that minimize risk and capitalizes on ingenuity.

Value Your Employees

Part of developing a succinct company culture with a positive shop-morale is valuing your employees. Business owners should trust employees, delegate responsibilities, and be supportive of their staff. When you treat your employees with kindness and respect, these values are reciprocated. Owning a business where your staff is excited to come to work translates into customers being excited into coming into your store. A genuinely positive atmosphere is a catalyst for success.


In the digital world, collaboration is seamless. There are software applications that help your team stay on the same page. Productive meetings, diligent training, and operational systems are all part of good communication. The most successful businesses have a methodology in place for communication. For instance, retailers have inventory management software or an inventory system put in place. This way there is no excess stock and the shop doesn’t miss out on a sales opportunity because their shelves are stocked accurately. Communication is more than keeping your staff informed, it’s maintaining the shop’s structure and systems.


Entrepreneurs live a lifestyle with a focused continuum of training and education. Technical and non-technical skills are constantly refined. With franchising, capable shop owners need to be able to take a framework and build from this blueprint. This takes adaptation and being able to learn new systems. Training and support lead franchisees in the right direction, it’s a shop owners job to stay on course.

Community & Passion

Successful businesses are built around passion. If the members of a company do not truly believe in the company’s goals, people burn out. If you do not love what you do, it will be difficult to stay dedicated and ambitious. Find an industry where you can flourish—a place to own that gives back. Splash and Dash owners have the opportunity to educate their customers and see the results. Owners host adoption events, provide green products, and healthy pet food that nourishes animals. Splash and Dash spa treatments benefit a pet’s overall care and prevent health issues from developing.

To learn more about the amazing things happening at Splash and Dash Groomerie & Boutique, click here.


Follow Splash and Dash Groomerie & Boutique:

What Makes a Splash and Dash a Lucrative Franchise?

Lucrative Franchises backed with Passion, Pride and Love: Splash and Dash Groomerie & Boutique

Right now, there are huge reasons to get involved in the pet franchise industry. First, and most importantly, owning your own pet franchise is a truly rewarding experience. Your daily routine looks completely different from the typical office job in corporate America. Instead, you’re working alongside the adorable little doggie clients coming in for their salon grooming.

“I’ve always been surrounded by animals all my life, says San Diego shop owner, Montana. “I think that’s where my love and passion really came from.” Montana uses her shop to host adoption events on top of the daily pet care her team provides. Like all Splash and Dash shop owners, Montana uses the same products and services featured in her shop on her own dogs at home.

The second reason many individuals are opening lucrative franchises in the pet franchise sector is the market is growing. Last year, the U.S. expenditures ended at $66.75 billion, a 62% increase from ten years ago. Combined, the pet services and supplies accounted for over 30% of the U.S. annual pet owner spending. Dog owners know that dog grooming can get expensive. Depending on where you live, even a small dog’s grooming can cost up to $150 and higher at big-box pet stores.

Things are done differently at Splash and Dash Groomerie & Boutique. The franchise is a place where our family can treat your family. A team of lucrative franchises that have some notable advantages in the industry. “One thing that excited us about Splash and Dash was the opportunity to bring a new concept in pet care to the area,’ says Jayme, shop owner in Grand Rapids, Michigan. “Our Membership program is unique, and has many benefits for pets and pet parents!”

The Signature Service Membership

In our minds, we are a big box pet store, yet in our hearts, we are a mom and pop business. We bring the selection, technology, and knowledge a large pet store offers, combined with the passion, pride and love for pets you find with a small dog grooming business. This gives you the best of both worlds. The connection to our customers is what drove us to change the industry with our signature bath membership.

The Splash and Dash Signature Service is a membership program completely unique to the company. No other pet franchise has anything like this. The signature service offers customers unlimited monthly bath & brush for a fixed price. This means customers can bring their dogs into any Splash and Dash location at their convenience. Membership customers are also entitled to discounted prices of various spa services and add-ons.

A shop owner profits from the signature service with a recurring revenue stream from membership dues. The membership program also allows for shop owners to engage customers with more retail opportunities. “We had never heard of the signature service membership before Splash and Dash,” says Jayme. “We also like the potential to have both a retail and service side to appeal more.”

Lucrative franchises like Splash and Dash capitalize on being a one-stop-shop for customers. Members can have their dog groomed, buy food & treats, and pet supplies all conveniently at Splash and Dash.

Proprietary Software and On-Going IT Support

One of the best feelings is knowing that a franchisor is 100% behind you. This is the feeling at Splash and Dash Groomerie & Boutique, a personalized support system that is invested in you!

Many small business owners fall behind because they spend too much time trying to find the software and technology to expedite operations. Even if you can find the technology—cookie cutter software falls short in comparison.Splash and Dash franchise owners have access to proprietary software specifically designed to operate a pet salon. The software allows owners to deal with more immediate tasks rather than tedious projects. This is important, especially in the first few years of opening.

“We went from basically a card file, not even having a computer in the store, to having four computers in the store,” says Beth, shop owner of Monroe, New York. “Now we couldn’t live without it. The reports are phenomenal! We love to see where we are as far as membership sales, it inspires [my team] to sell more.”

Technology Capabilities include:

  • Customer Database & Database
  • Email & Text Notifications for Clients
  • Appointment Scheduling
  • POS
  • Project & Sales Reports
  • Kennel/Hook Status
  • Employee Scheduling
  • Payroll
  • Marketing Tools
  • More!


Shop owners receive extensive training to learn to use the Splash and Dash terminal software and have the corporate team at their disposal for IT Support. You have help every step of the way.

Strong Brand

“The concept was different. It was something I haven’t heard of—nothing exists like this,” says Valayia, shop owner of Alamo Heights, Texas. “I hadn’t really found a groomer I like to take my dogs too. I wanted to come to a shop where they treat their pet babies like I treat mine.” After discovering a market gap existed in her area, Valayia opened her own shop to provide for pet parents like herself, that want something special for their dogs. Shop owners like Valayia have the chance to offer customers loving service for their dogs, all-natural human-grade pet foods & treats, and eco-friendly recycled products that lower the carbon ‘pawprint.’   

The Splash and Dash Groomerie & Boutique store design was hand-crafted and specifically designed to appeal to pet-owning demographics. Walking into a Splash and Dash is different from walking into any other pet store. Customers are greeted with smiling faces and an inviting brand—stylized with elegant, accessible decor. “It needs to be clean. It needs to smell good, Says Valayia. “It needs to be upscale.”

Marketing Resources

Lucrative franchises are backed with a proven business plan. The company aims for franchisees to break even, six months after opening. This is accomplished with the corporate team initiating national marketing campaigns while shop owners focus on their local community. Customer promotions that generate more customer traffic are built into the company’s business plan. Digital marketing and social media are also included. The company’s automated marketing provides shop owners with real-time feedback from customers and posts positive ratings on crowd-sourced review sites like Yelp.

Are you a fit for Splash and Dash?

The company is looking for franchisees who have a passion and dedication to operational excellence. You must be driven toward success. Franchise owners also need to demonstrate an ability to build a high-performing team. Strong leadership skills are a must, as you will be managing a top quality organization. Shop owners should also have a comprehensive understanding of local store marketing and community involvement to drive sales and a clear understanding of the real estate development process.

If you would like more information on one of the most lucrative franchises in the pet industry, click here!

Live Dirty. Play Clean!

Follow Splash and Dash Groomerie & Boutique: