It is important to look at all the aspects of a franchise before you buy. This is important because it gives you the ability to understand the potential revenue you can bring in for the business. One of the most important aspects to look at is the upsell potential. While this may not bring in the majority of your revenue at a Subway franchise, it is still important to analyze.
Where Do the Upsells Come From?
There are several upsells that Subway offers at their locations. It starts at the counter when the sandwich is started and they are asked if they want double meat. As they go down the sandwich line they are inundated with different chips designed to compliment their sandwiches. Even just the simple act of baking a sub gives the customer more time to look at the various chip options.
Once the customer gets their sub finished they are asked if they want to upgrade to a meal. This is generally about $2.50 or they can just add on cookies, apples, a drink, or chips on their own with the sandwich. These are the only real upsells that customers can go with.
How Much Does that Amount to?
The biggest upsell is a meal which adds less than $3 to the total price for the customer. While this is nice for the customer because it is not a huge amount, it also means there is not a lot of profit to be made from this. You would have to sell thousands of upgrades to make this really worth it. This is why the main focus of the Subway franchise is on the subs and salads themselves.
While Subway may tell you that the upsells are not a huge part of the business, the truth is that this is one more way to increase your revenue. You will find that this can
Want Better Upsell Potential?
If you are looking for a franchise that has better upsell potential, then you should consider Splash and Dash Groomerie & Boutique. This is a pet grooming salon with a boutique. Aside from being in a recession proof industry, there are many ways this franchise can help you to find just what you are looking for in terms of revenue potential. Here’s what we can offer:
More Options for Upsells
There are many ways a customer can upgrade their services with nail clipping, blueberry facials, and so many others. As far as products there are many options that sales associates can suggest for customers to compliment what they are already purchasing.
Recurring Revenue Model
The membership basis of our franchise means that you will receive membership fees every month allowing you to have a better understanding of the amount of income coming into your business. However, the real way this affects the upsell potential is in the psychology of membership based programs. The customer does not pay for every visit which subconsciously makes them want to spend some sort of money when they come into the store for the bath. This has been shown to improve the sales for the boutique by 20% and even more in the grooming salon where people may want to add on something small since they aren’t paying for the visit.