The Impact of Social Media on Employees of Pet Store Franchises
Your staff is one of the most important aspects of your business. They help you to keep operations running smoothly and ensure that tasks are completed. However, the age of social media has definitely changed the game. Not only has this changed the way pet store franchises hire, but also the way that they utilize their employees. Here are a few aspects that all business owners should be aware of with social media and their staff.
Your Employees are a Huge Asset
While having a unique product or service with excellent branding is essential for your business, your staff is just as important. Most owners of pet store franchises understand that employees are the backbone of their business, though they fail to see the way that social media plays into this. Your staff are your best brand ambassadors in the social media age. They are the ones who will tell the world how much they love working for your company and what you offer. This is an excellent form of word of mouth advertising. Even though word of mouth advertising will not replace the need for formal marketing campaigns, it is still important enough to consider.
Employees Will Dish on the Good and the Bad
Having brand ambassadors is excellent for your company, remember that employees do not hold back. If they love working for pet store franchises, then they will share with others the joy and experiences they have had. If they have a horrible experience with your company, then this will also be shared. This does not mean that you should tolerate slandering on the part of your employees, but this does not stop them from talking about interactions they have seen in pet store franchises on social media. Be mindful of the image you are portraying and whether it is something you want the world to see.
Employees Want High Tech
Many of the employees you will hire for pet store franchises will be younger people, those who have grown up with evolving technology. These people are always looking for the newest and coolest technology breakthrough. This is why they tend to look for companies that are innovative in their use of technology, or keep with the times at least. You will find that keeping up with technology not only helps you to retain the perfect staff, but it also helps pet store franchises to
run more efficiently.
Take These Tips to Heart With Interviews
Just as you want to be mindful of the image you are portraying to your employees, make sure that you also think about this when people interview. All it takes is one bad interview experience for a person to tweet about it and your company’s online reputation can be in shambles.