Deciding on the pet store franchise opportunity you will go with is important. With the many options out there, it can be hard to know which one is right. The best way to do this is to really evaluate the franchise to see which one will fit what you are looking for.
Start by Evaluating Yourself
Before you even start the process of finding the right franchise, you will want to look at yourself first. You should think about what you are looking for out of the franchise experience. This is more in depth than just figuring out the atmosphere you want your pet store franchise opportunity to offer (though this is important). Instead, you want to think about how much time you want to invest, what your strengths and weaknesses are and how these will translate into owning your own business.
Look at What the Company Offers
When you buy a franchise, you are also buying into the company. This means you will be selling more than just the company’s products and/or services. You will be selling the brand. You want to find something that matches your own core values as this will make it easier for you to make money from the endeavor. On top of this you want to find something that is different from the rest. Look for a pet store franchise opportunities that offer a different twist to the traditional franchises. For instance, Splash and Dash takes the traditional concept of a dog grooming salon and turns it on its head by offering a membership service that is valuable to the consumer and offers the franchisee recurring revenue.
The Location of the Franchise
There are a few aspects of the location you want to pay close attention to. One is the territory to ensure you are getting a protected territory that is safe from competing franchises. On top of this you want to look at where the franchises are located. Do they put them in stand alone buildings or are they in classy, high-traffic strip centers near high-income homes? This is an important aspect to consider because location in business is everything.
The Support Offered
Every pet store franchise opportunity you look at will offer some sort of support. However, you want to look at the amount of support you will receive with this. You want to have help training your team members and getting your business up and running. You also want to find a franchise that will provide the tools you need to be successful, such as marketing tools. It is beneficial to also find a franchise that offers support even after you are established, such as when you have a question about how to handle a specific situation.
How to Make Your Choice
Once you have narrowed your list and gathered the information on these companies that match your core values and the other aspects discussed you want to look at the earning potential. Finally, before making a decision, take a look at the FDD to get a better understanding of whether or not this is the right choice for you.