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4 Pet Parent Trends Your Pet Grooming Franchise Should Know

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Pet ownership has been on the rise for years and the way people view their pets has been changing as well. This has been good news for the pet industry as well as your pet grooming franchise. Here are a few trends you should know about.

pet grooming servicesThe Perception of Being a “Pet Parent” Has Changed

A study done back in 2011 found that 91% of all pet owners considered their pets a part of their family. This is why many people have started referring to themselves a pet parent rather than just a pet owner. Another study done at Massachusetts General Hospital looked at the brains of mothers with pets. They found that mothers had the same responses when they were looking at their pets as they did when looking at their children. This shows that people really do view their pets as one of their children. This is great news for a pet grooming franchise as you know that people will be willing to spend money on their pets just as they would their own child.

People Quality Food is in Demand with the Pet Grooming Franchise

Another study found that 74% of people share at least one meal a day with their pets. Additionally it found that people are more willing to buy high quality pet food for their pets rather than whatever was on sale at the grocery store. This improved mentality on wellness for dogs has prompted many stores to start offering high quality foods and treats that work with a natural and organic diet.

Pet Parents Want More Grooming and Professional Styling

Before this revolution in the way people viewed their pets it was common to bathe your dog at home. Some parents would even leave this task to older children. Today though most people take their dogs into a pet grooming franchise to have their grooming needs met. Not only are these parents willing to pay for a professional bath, but they are more likely to get their pet styled as well.

The Best Doggy Daycare is of Supreme Importance
Just as parents want to find the best daycare and preschools for their child, so pet parents want to find the best doggy daycares they can find for their pets. Even just a few years ago, pet parents would jump on whatever doggy daycare was available. There are more options now and pet parents are taking advantage of the information age to find the best facility for their pet. This is why it can be helpful if your pet grooming franchise does not offer doggy daycare that you team up with a doggy daycare and promote each other’s services.

Tips to Improve Growth in Your Dog Grooming Franchise

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Growth is the goal of any company. It is the way we measure success. If you want to grow your dog grooming franchise, you may think about new ways to market or sales strategies you can employ. One aspect you should think about is leadership. There are some leadership tips that can help you to improve sales and drive growth in your store.

 

Listen More

Most dog grooming franchise owners have a lot on their plate. It seems that even when you talk to people you are busy doing five other things. While multitasking has its place, it is important to take the time to really listen to what is being said to you by clients, vendors and employees alike. Put your phone down and devote some attention to them to get a better understanding of what is going on in your business and how you can improve.

 

Don’t Hire Fast in Your Dog Grooming Franchise

When you need more staff for your dog grooming franchise, it can be tempting to just hire the first person you talk to about the position. This often leads to an unfit team member who will only cause more problems. Take the time to get to know your candidates and understand whether they are right for your position or not.

 

Always Work on Improving

No matter how great your dog grooming franchise is, there is always room for improvement. This can be aspects such as taking classes, reading blogs or finding ways to improve your store. Remember that it is just as important for you to grow as the leader as it is for your staff to grow.

 

Incentivize Your Team

Incentives are a great way to push your team to work harder. This includes things such as rewards or bonuses. You can even create a competition. It does not have to be something huge. Rather, just offering something can be enough to keep people excited and motivated at work in your dog grooming franchise.

 

Make Sure Your Team Has the Tools for Success

It is also important to make sure your team has the tools they need to be successful. This starts before your dog grooming franchise opens with great training. At Splash and Dash we offer training in our facility as well as your store. However, the tools for success go deeper than this. You want to make sure you mentor your employees to help them know how to provide better customers service. Depending on your business there will be different tools they will need. Make sure you are helping them to be successful, which in turn means your success.