How a Converging Marketplace has made Standing Out and Uniqueness the Most Important Priority
A business anecdote from your neighborhood pet store franchise, Splash and Dash Groomerie & Groomerie on how to stand out in the marketplace.
When one goes into a pet store, breeder, or shelter to get a dog, they look for a dog that resonates with them. A dog that presents itself and tells their story with charming barks and licks. Whether we are conscious of it or not, we are perceiving a narrative from this dog—the dog’s story, abstractly the dog’s brand.
This same scenario happens in the marketplace. It actually happens everytime you one goes online. The advertising experience takes place and a storytelling interaction happens between prospect customers and businesses. Because of the extensive nature of these experiences, consumers are bombarded with stories representing various stories i.e. advertisements, branding, and business exposure.
The goal of this pet store franchise article is to show the innovations within communications and media are affecting small businesses and corporations equally. Also discussed is why showing Splash and Dash’s uniqueness is easy and important.
What Makes Standing Out so Significant
It has always been imperative for pet store franchises as a sector of small business to be unique. Shops need to market toward the marketplace gaps in their territory, show advantages over the competition, and tell a story that is indicative of their business.
Back before the cloud was an omnipresent force within marketing. The majority of consumers got their media from television and newspapers. The internet and social media changed this.
Now, in the era of cloud computing and smartphones, there are more opportunities for small businesses to communicate with their customers. Many are getting their news from blogs and Twitter pressing a convergence from journalist press releases to the blog format. Instead of television, consumers are using streaming sites like YouTube and Netflix for their entertainment sources. In a technologically based era, shop owners can now reach consumers in real-time.
What this-this mean for the pet store franchise?
More freedom to provide an experience in areas in advertising, marketing, and PR campaigning to reach a targeted audience—the prospect customers shop owners want to retain. It also means that small businesses and pet store franchises are competing with larger corporations.
This, of course, is not specific to the pet store franchise realm. Now local coffee shops can have the same advertising influence that Starbucks has. This is a double-edged sword.
The pet store franchise industry is growing massively, and just as the market grows so does the competition.
This is the reason standing out is so important. Consumers are beginning to feel overstimulated by advertising. Marketing strategists describe it as a sensory overload because almost every time a consumer uses the internet they interact with a multitude of various “stories” and brands. This makes creating a storytelling tactic which explains your business imperative.
Splash and Dash Groomerie & Boutique has the benefit of unique branding. The Splash and Dash concept strategizes for a specific market gap, displays appealing core values, and has unique monetary benefits for customers, shop owners, and staff.
On a company-wide level, many of Splash and Dash Groomerie & Boutique’s corporate function deals with marketing the entire pet store franchise. Naturally, campaigns are designed comprehensively, ensuring that every shop can benefit. The goal is to continue building brand recognition and publicize our pet store franchise in an impactful way.
Corporate office does this by maintaining a strong internet presence using streams of social media, traditional advertising, and SEO (search engine optimization) to maintain the company’s footing in the pet store franchise online platform.
Corporate facilitates shop owner “stories” with consumers. In order for the company’s story to be told in an impactful way, it is crafted to provide business commentary that has a visceral impact on prospects. The company story aims to resonate with our online audience. The same direction that leads customers having a pleasant experience within the store is what drives our online branding.
Splash and Dash has a unique story because it is a relatable one. Customers that want to take advantage of the convenience and excellence of shops’ services and products are the ones who truly love pampering their pets and want to provide premium products within a loving clean atmosphere. Often, the Splash and Dash customers are fed up with the industrial experience of big box stores and want a more personable experience with all of the big box amenities. This is why they choose us.
This is just the tip of the iceberg in the distinction Splash and Dash Groomerie & Boutique has within the pet store franchise.
Shop Owner Focus
As business leaders and representatives of the Splash and Dash brand, it is important for shop owners to be able to relay the uniqueness of their shop to customers.
Discerning to your customers what Splash and Dash is, and does, in a quick and effective way is going to be imperative for your business. Your story should be distinctive. Be able to describe your shop in one or two sentences—services, products, and values. As well as why it would be beneficial for a customer to choose your shop.
The pet store franchise, like many sectors, is growing and in a crowded marketplace standing out can mean the difference between success and failure.
Fortunately, Splash and Dash has huge insights and advantages over direct competitors. Uniqueness in varying aspects of our business is the one that makes us stand out. Corporate handles disseminating this story of uniqueness on an international level. Shop owners jobs are to disseminate their story to their local community.
It is an easy story to tell.
The secret to our distinction is the ability to influence prospects by telling them who we are—the Splash and Dash core values which are based on a foundation of love and purpose. Shop owners work from a position of confidence and are leaders in their community. We impact the community in an altruistic way by providing jobs, loving services, beneficial information, and make a difference in people’s lives.
Splash and Dash Groomerie & Boutique groom dogs in a lap of luxury.
Follow Splash and Dash Groomerie & Boutique:
- Website: http://splashanddashfordogs.com/
- Website: https://splashanddashfranchise.com/
- Facebook: https://www.facebook.com/splashanddashfordogs/
- Instagram: @splashanddashfordogs
- LinkedIn: https://www.linkedin.com/in/dan-j-barton-622ab517
- Twitter: splashanddash4dogs