When it comes to marketing and business reputation, community involvement plays a huge factor. Not only is it a way to share your values and care for the community, it is an excellent way to get your name out there. If you are looking for ways to get involved with your pet store franchise, here are a few ways you can do this.
Sponsor a Community Event
This is a nice way to advertise because sponsors get their names everywhere during these events. There are typically different level sponsors and this will affect how much publicity your business gets.
While you can sponsor any community event, if you want to receive better marketing for your pet store franchise, then you will want to stick with animal related events. This could be an adoption drive, craft show benefiting an animal rescue or many other events. There are many options out there to choose from.
Get Your Pet Store Franchise Involved with a Shelter or Rescue
As the owner of a pet store franchise, it makes great sense to team up with other animal related organizations. Take a trip to your local shelter or rescue to find out what you can do get involved. You will find there are many ways you can help them out. It may be with volunteering or even supporting the dog section of your local ASPCA. This is an easy way to make an impression on a pet parent right when they adopt their pet.
Organize a Charity Walk
Another option to consider is starting a charity walk. While this is a huge investment, it is really worth it. You can donate the proceeds to a charity of your choice, though it is best served going to an animal related charity. Many business owners like to fund a local charity to help make it even more relevant.
What to Think About
There are a number of things you should think about when deciding how to get involced. One thing is what you really want to commit. This goes beyond how much money you want to put into this endeavor but what other ways are you willing to contribute. Are you willing to volunteer and help out? Think about what you want to do so you can know what will work for your needs.
Remember that there is no right or wrong way to get involved in your community. Find a cause that aligns with your pet store franchise core values and then figure out how you want to help.