6 Investor Reasons You Should Choose the Pet Industry

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There is a multitude of reasons some businesses fail while others soar. It all boils down to variables, some are controllable and others are not. One huge variable prospect investors and small business owners can control is the industry they choose. The pet care franchise has been proven to be a safe bet and is continuing to be highlighted by 2017 marketplace forecasts.

There is a reason Splash and Dash Groomerie & Boutique is being recognized by Forbes and The INC 500 List multiple years in a row for a four-digit growth rate.

This pet care franchise article will discuss 6 trends that influence a marketplace that produces large expenditures for the pet industry.

The Industry is Recession-Proof

A recession-proof business is within an industry that thrives during plunging economic times like car repossession or healthcare. When the country is experiencing more frugal times many fail to make car payments.  Unfortunately, humans get sick despite the economy.

The pet care franchise is an industry that has been proven to fit the definition of recession-proof by seeing massive growth during the Great Recession.

In 2007, the U.S. pet industry expenditure was floating at $41.2 billion and climbed $4.33 billion in just two years. The 2016 fiscal year is estimated to close at $62.75 billion, an over 52 percent increase since the beginning of the financial crisis.

During hard times, people turn to more economical means of happiness—their dogs and cats.

Consumer spending did not curb during the recession years. In fact, upscale amenities for pets like luxury hotels were prosperous while traditional hotels for humans were under pressure from peer-to-peer online marketplaces. Individuals view their pets as intimately as their own children and are willing to pay for their pet wellness and comfort.

When trend analysts state that the pet care franchise is recession proof this is not a hyperbole.

Formula for Success

The pet care franchise retail sector is not reliant on holiday sales. There are spikes in sales during the holiday season, but unlike other recession-proof industries like cosmetics, sales remain steady during the entire year. The retail demand is predictable.

Pet parents take care of their animals year-round.

Also, marketplace trends show huge increases in premium products and services like luxurious spa treatments, craft human-grade foods, and household decorum items. Analysts show that being obsessed with your dog is a national trend that is not going anywhere.

The average dog owner spends around $1,641 on a single pet.

No Need to Educate the Customer

Many amazing startups with huge potential do not survive because too much investment would be devoted to educating consumers on the product.

There is no inherent value.

You can have the best marketing strategies, sales team, and a huge market gap, but unless people intrinsically see the value, it is going to be much harder to gain traction.

Pet parents already know pet wellness is important for the longevity of their animals.

The pet care franchise has huge advantages because most pet owners have already researched the investment of owning a dog or cat. They know the costs.

Splash and Dash Groomerie & Boutique helps promote healthy animals by providing premium products for any budget and helping to assist the busy lives of their parents. Innovative products that the company provides receive good reception because pet parents are open to trying it if it means a healthier animal.

We’re Evolutionarily Predisposed to Pet Cuteness

Hollywood has long since figured this out. Just look at the amount of pet-themed movies.

The science behind this disposition was developed by an Austrian biologist and ethologist named Konrad Lorenz. His team observed a set of physical traits that humans identify as cute and adorable.

  • Large head relative to body size
  • Rounded head
  • Large protruding head
  • Large eyes relative to face
  • Eyes below the midline of head
  • Rounded protruding cheeks
  • Rounded body shape
  • Soft elastic body surfaces

Lorenz suggests that we are hardwired to think these physical traits are cute. The prevailing theory is that this is necessary for nurturing and survival. It is comparable to the symmetry of beauty and whether or not this a pseudoscience is almost irrelevant.

Puppies and kittens are transparently cute.

Positive Margins

Retailers suggest having a margin anywhere above 60 percent for the best sales figures.

Most dog and cat food lines fall around 50 percent but premium products are well above this number depending on the product.

Splash and Dash Groomerie & Boutique facilitate initial stock orders to provide a diverse range of products for any budget with margins guaranteed for success.

Unique to Splash and Dash is the model of recurring revenue with our signature bath service. Since the service is unlimited, it not only conveniences customers, but also provides shops with continual income.

The upscale shop model helps promote a luxurious flair for the company’s customers who know they’ll receive excellent customer service and loving-award-winning service for their pets.

Growing Market

The pet industry has been growing and shows no signs of stopping. Expenditure projections for 2019 are projected at $91.72 billion, according to the APPA. 97.3 percent of households report owning a cat or dog making up 75 percent of owned popular pets.

Average dog owners spend around $1,641 on their dog with the majority of this spent on food and services.

Splash and Dash Groomerie & Boutique provides convenience and fair prices for customers who want to take preventative steps toward their pet’s wellness. Pet parents understand that grooming service can help avoid more costly visits to veterinarians. Bathing, nail trimming, and even facials help counteract possible maladies.

Nail trimming helps fix bad posture that can torque the spine. Facials flush out tear ducts that can be blocked and cause epiphora while monthly bathing decreases chances of matting and skin irritations.

Total U.S. Pet Industry Expenditures

Year                 Billions

  • 2016                 $62.75 Estimated
  • 2015                 $60.28 Actual|
  • 2014                 $58.04
  • 2013                 $55.72
  • 2012                 $53.33
  • 2011                 $50.96
  • 2010                 $48.35
  • 2009                 $45.53
  • 2008                 $43.2
  • 2007                 $41.2
  • 2006                 $38.5
  • 2005                 $36.3

Proud to Be Doing Business

Above all, Splash and Dash Groomerie & Boutique—as a pet care franchise—is a company of passion. Income, sales records, and prestige are not why the company does it. These things just make it easier.

Visit a shop.

Ask any employee or shop owner why they love doing what they do.

They will tell you that their line of business makes a loving impact on their local community. Owners are able to be leaders, stimulate and diversify the economy, and provide a loving environment that promotes the health and wellness of all their clients’ animals.

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5 Ways to Own a Pet Franchise with Confidence

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Investing in Splash and Dash Groomerie & Boutique Offers a Fulfilling Profitable New Future Small Business Owners Can Advance in by Working on Their Passion

 

Do you go to work feeling uninspired?

You are not alone. All melodrama pushed aside, economic surveys are reporting that “only 22% of U.S. employees are engaged and thriving” according to Gallup. Meaning that the majority of U.S. workers are feeling less than enthusiastic about their career. Not surprising that “only 41% of employees felt that they know what their company stands for.” Small business owners within the pet franchise diverge from this path. Yet many still feel inert in their work experience.

Many workers dream of moving onward to something better but are restrained by fear. The belief that continuing to show up to a workplace that does not appeal to them is the only way to achieve a promising future (income, stability, advancement) is what holds people back.

There are options.

Some individuals decide to veer against the grain and pursue the entrepreneurial endeavor they have always dreamed of. Venture capitalists push innovation and bolster the economy, but it is not always the safest route. For those stepping out of their comfort zone—seeking out a new business pursuit—it always helps to have guidance.

That is why choosing to go with a franchise might be the wisest decision for first-time investors.

This pet franchise article outlines 6 ways Splash and Dash Groomerie & Boutique can help you.

Pet Franchise Passion

Yes, financial success is important, but without passion, it will be much harder to reach.

That is why we are proud to be able to offer an opportunity where a shop owner can be a leader in their community, provide jobs, help inform customers on making health conscious decisions for their pets, be fulfilled from their work, and then yes, make the income they have been looking for.

We put passion first.

If you don’t believe us, please, go visit a store.

Control Your Life

Working as a small business owner with your own shop, you are able to control the aspects of your career you couldn’t change before.

Strategic placement of your shop’s location will position it in a place that is convenient for you and your customers. You control your staff and colleagues—you will answer only to yourself. Your schedule is your own. There is no cap to what a shop owner can make, and the capacity for expansion is vast.

As a pet franchise owner, you have the freedom to build an exciting new business adventure.

Financial Stability

According to American Pet Products Association, the estimates for the pet franchise industry will close at $62.75 billion for 2016. Since 1994, the pet industry has more than tripled. As more data becomes available estimates for 2019 are projected at $91.72 billion.

How?

As of 2015, there are over 312.1 million pets in America with 97.3 percent of households reporting to own a dog or cat. Also, when the pet franchise makes the claim that it is recession proof, this is not a hyperbole. In The Great Recession of 2008, the pet industry grew five percent—a whole $2.33 billion and is continuing to grow.

Splash and Dash Groomerie & Boutique is involved in the food and pet services sector which will make up $28.46 billion of the industry’s total expenditure. Besides live animal purchasing, this leaves veterinarians and animal pharmaceuticals $29.7 billion, both, of course, take an enormous amount of expertise.

The predictability of the pet franchise is what makes it a safe and lucrative investment choice.

Products and services of Splash and Dash Groomerie & Boutique are not seasonally based. There are peaks in sales during the Holiday months, but unlike other retail franchises, profits are steady throughout the year. Pet parents take care of their animals year long.

The Splash and Dash family also have the unique edge of recurring revenue built into our business model. Our signature bath service offers continual income and drives traffic creating more retail opportunity. It is convenient for customers because it is unlimited and makes for a one-stop-shop for all their pet’s needs.

The Splash and Dash Groomerie & Boutique business model works and brings in record breaking profit.

Training

Many pet franchises offer incentives but where they fall short is in training their new shop owners for success.

Several of our shop owners have never owned their own business before. But stores are breaking sales records. This is because of the extensive training programs that corporate office provides.

New shop owners go through an intensive 1-week seminar called Splash and Dash University where they will learn anything-and-everything they will need to know. This seminar just skims the surface of the comprehensive steps the company takes toward guaranteeing shop owner success.

Support is constant—beginning the second a prospect is approved, from their soft opening to their grand opening, and as each challenge arrives the whole way through. Splash and Dash shop owners will never do it alone.

Part our company core values is to continually innovate and make things better, easier, and more accessible. This pet franchise works closely to ensure this happens with every single one of our shop owners.

Your success is our success.

Refined Marketing Strategies

Marketing is indispensable.

The foundation of all business is strategic marketing. Many amazing startups fail even with a superior product, a wide market gap, and a strong sales team.

In the digital age, cutting-edge strategies like native marketing and social content marketing are dominating the platform of advertisement. This leads to a leveled playing field where small businesses, in all sectors, are competing with multinational corporations. It also means that small business owners will have to do the same intensive marketing that large companies have whole teams for. Or they will have to rely on outsourcing their marketing which is expensive.

Fortunately, Splash and Dash Groomerie & Boutique has built in marketing that continually focuses on driving traffic to our stores. The company has a great vantage point over the competition. The unlimited dog wash & brush service makes customers choice in us self-explanatory. But without the proper international marketing schematics, handled by corporate, many potential customers would miss out on the opportunity.

Our marketing strategies, training, and business model work so that shop owners break even after 6 months.

We are a Family

A Splash and Dash Groomerie & boutique pet franchise unit is your local neighborhood pet store. Our business model was crafted from our core values of wanting to bring all the convenience of big box pet stores without any of the hassle and exponentially more love.

Splash and Dash shops are clean, nice smelling, luxurious places for customers to bring their pets to—knowing they will be safe and love the experience their pets are treated with. Splash and Dash is great for its convenience and strong principles, but is also reasonably and competitively priced.

A customer can get unlimited signature service for their pet at the same price they would pay for a one-time grooming at another pet franchise.

At all levels of the company, there is strong encouragement and helpfulness. Our shop owners are leaders in their community and go to work with a feeling of pride. knowing they are making a difference, and have their hands in something they can be proud of.

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