Pet Franchise

The Value of Brand Power with Your Pet Franchise

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When trying to find the pet franchise that is right for you, there are many aspects to consider. While aspects such as finding a franchise you love is important, it is also important to look at the brand power the company offers. But what is the brand power of the company really worth? Here are a few aspects to consider with this.

 

Does Brand Power Mean the Most Successful Brands?

There are two types of brands that you can look at with brand power. One is big box stores, which are extremely costly. Unless you have several hundred thousand dollars in the bank, this simply won’t be feasible for your pet franchise. This does not, however, mean that you cannot get the power of branding with your franchise.

 

Rather you can go with a smaller company that has a corner on the market and is recognizable. You want to look for franchises that have something unique and different to offer as this will be more profitable for you in the long run.

 

Branding Means Instant Recognition

The first thing you will notice with companies that have brand power is that they get better business. Most people would rather spend money with a company they already know than one that could be a gamble for them. There are a few benefits this recognition will give to your customers:

 

  • Customers will know what to expect from your pet franchise
  • Builds the value in your products and services
  • Tells your customers just who you are
  • Allows your customers to connect better with your franchise
  • Drives traffic and referrals

 

Brand Power Means Less Work for Franchisees

Obviously, there will always be a need for marketing as a franchisee, but you will find that a well-established brand means less need for marketing on your end. You will find that many aspects, such as national branding and social media are handled for you. This allows you to focus your attention on your local marketing. Your pet franchise should also offer marketing materials to make marketing even easier.

 

The Verdict on Brand Power

There is no one aspect to consider when looking for the right pet franchise. You want to make sure you get the best franchise overall. This means you need to look at the growth, the tools offered, the support you will receive, the industry and several other factors. However, the power of the brand is something you do not want to overlook.

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How to Find the Right Team for Your Pet Franchise

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When buying a pet franchise, there are many aspects you will need to look at. Many first time franchise owners think about the immediate need of finding the franchise that is right for their current needs without thinking about the long term needs. If you are in the process of buying a pet franchise or already have one, it is important to know how to find the right team.

The Importance of Finding the Right Team for Your Pet Franchise

Since your staff are the ones who will be handling the majority of day to day activities in your business, it is important to have the right individuals. It can make a profound difference on the success of your business. Many business owners do not even realize the difference this can make until they actually get their “A-team.” Here are a few ways the ideal employees can make:

 

  • They work together cohesively making day to day operations easier
  • The environment is positive
  • Productivity is higher
  • Customers are satisfied with their service
  • This boosts traffic in the store which in turn boosts profits

 

Overall you will find that this makes your business less stressful and more profitable. But how do you find the ideal people for your team? Here are a few tips that can help you.

 

Experience is Only One Factor of the Equation

Many pet franchise owners think that they must only hire people with pet store experience for their team. While having experience is important, it is not the only thing to look at. Create a list of the qualities you want your ideal employee for the job to have and take this into account when interviewing.

 

Understand Their Core Values

You want to make sure you have people on your team who are like-minded with your vision. If you have a pet franchise, you do not want to hire people who hate animals. Maybe they can put on a happy face for a little while, but after a few months when this has worn off, you will have an employee walking around with a scowl, which isn’t good for business.

 

Attitude is Essential

Another aspect you should never overlook is the attitude of the person you hire. Are they positive or just putting on a happy face? Are they employer bashers who have nothing nice to say about previous employers? Are they team players? Make sure you understand their attitude and work ethic before you hire them.

 

Value Your Employees

When you find an employee that is perfect for your needs, make sure you value them. Many employers take the stance of everyone being replaceable. This is bad for morale and not the way to support and value your team. Remember that if you do not value them, they will start looking for another place to work. Do not waste the time and effort you put into finding and training the right team just to have them leave because you aren’t valuing them the way you should.

 

At the end of the day, there is no one right way to find the employees that will be right for your team. You will have to find them in a way that is right for your business. Each business has different core values and needs which is why this is not a cookie-cutter process. However, these tips can help you start on your journey to finding your Dream Team.

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