How the Best Franchises Improve Their Social Media Presence

We all know that social media can have a huge impact on your store. As you work on your own social media campaigns, you may find it tedious or even difficult to figure out what you can do to make your shop stand out among the many other pet franchises in your area. Here are the secrets the best franchises know that help them have a great social media presence.

 

Know that Selling Should be Minimalnew-results

A good rule of thumb with social media is that selling should only be 10% of the posts you make. The rest should be relevant and engaging content that makes your audience want to follow you. Think about it from their perspective. Would you want to follow a page that spammed you with ads for their products. Even if you loved the product or service, it gets old after a while. This is where ads can be very helpful.

 

Use Boosted Posts Strategically

If you are going to invest money into boosting your posts, then the best thing you can do is make sure you go with the best content to do this. You may think an ad for a special is the best way to boost a post, but really this is best saved for your advertising budget on Facebook. Rather, use this with well received posts or ones that highlight what you offer, such as before and after shots for the dogs. Even if you are not in the pet industry, it is still important to think about the way you boost the posts. You don’t want to boost just anything but rather something that will make people take  notice of your brand and make them want to follow your page.

 

Make Your Employees Your Brand Ambassador

Another secret the best franchises utilize is making their employees their brand ambassadors. Having people other than just your company talking about your company and sharing photos can be a huge help to your social media presence. It could be them talking about how much they love their job, stories about the dogs they enjoy working with, sharing pictures with the furry friends they make and so much more. It may be a  good idea to encourage social media usage on company time for this purpose. Just make sure you go over proper social media ettiquette for businesses before you have them start doing this so their posts stay in line with your company values.

 

Be Consistent

Consistency is key when you are trying to build an audience or keep one for that matter and the best franchises know this. This means more than just posting at specific times, but rather you want to have specific days you post on. Whether it is every day or once a week, you want people to know when they can expect to see content from you. However, we would suggest posting more than once a week as this is not enough to keep people engaged on your page.

 

Response Time Matters

shutterstock_158522159You also need to be consistent with your responses online. Facebook now shows how long it takes a page to respond so if you are slow to respond this will hurt your credibility. A good way to keep up on this is to watch your Facebook notifications on your phone so you can respond right away (or as soon as possible) to people. The best franchises keep track of their social media all the time so they can be quick to respond, which in turn boosts audience engagement.

3 Sales Blunders to Avoid with Your Dog Grooming Franchise

Sales are important to the success of any business. Without sales there is no revenue coming in. While this may seem obvious, some dog grooming business owners do not understand the blunders they are making with their sales approach. If you want to improve your customer experience and by proxy improve your sales, then you need to take a good hard look at the business practices you have in place. These are some of the biggest blunders a dog grooming franchise can make in their shops and how you can turn this around.

 

Raising Your Price but Not the Value in the Dog Grooming Franchise

new-resultsRaising prices is a good way to increase your profit margins as well as cover your costs. It is a common practice in pet franchises and really any business. This could be as simple as charging a pet parent a medium dog price  when their dog is really on the cusp of being small and medium. If you are going to do this, then you need to make sure they see the value in what you are charging. This can be done with not only what you offer for the price but in the customer care they receive. People want to know they are getting value for the money they spend so show them the value or they will quit coming back to your store.

 

Asking a Disgruntled Customer for a Referral

Sure referrals are gold  for your dog grooming franchise. A person who was referred by a happy customer is statistically more likely to shop and spend more money with your company (and become a regular customer at that). It is a good practice to ask customers for a referral but there is an exception to this. If your customer is unsatisfied with their service or product then you need to worried about how you can make it right rather than asking them to talk about your company because chances are the things they say will not be pleasant.

 

Acting Like You are Above or Smarter Than Your Customer

shutterstock_223104376Another thing you need to avoid in your dog grooming franchise  is having an air that you are smarter or better than your customers. Even if you know they have no clue what you are talking about, you still do not want to act better than them. This is a great way to start an argument with your customer (which never ends well) and is not in any way providing them with the customer service they are looking for. Also, keep in mind that other customers who are in the store will usually hear this interaction, which can make them not want to come back as well. The point is to provide your customers with a positive customer experience where they feel like they are part of our family and acting better than them will not accomplish this.

These are just a few of the mistakes you may be making with your dog grooming franchise sales process. Take the time to evaluate the way you currently do things and try to find ways that you can improve upon them to ensure a better customer experience which in turn will help to boost sales.