3 Sales Blunders to Avoid with Your Dog Grooming Franchise

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Sales are important to the success of any business. Without sales there is no revenue coming in. While this may seem obvious, some dog grooming business owners do not understand the blunders they are making with their sales approach. If you want to improve your customer experience and by proxy improve your sales, then you need to take a good hard look at the business practices you have in place. These are some of the biggest blunders a dog grooming franchise can make in their shops and how you can turn this around.

 

Raising Your Price but Not the Value in the Dog Grooming Franchise

new-resultsRaising prices is a good way to increase your profit margins as well as cover your costs. It is a common practice in pet franchises and really any business. This could be as simple as charging a pet parent a medium dog price  when their dog is really on the cusp of being small and medium. If you are going to do this, then you need to make sure they see the value in what you are charging. This can be done with not only what you offer for the price but in the customer care they receive. People want to know they are getting value for the money they spend so show them the value or they will quit coming back to your store.

 

Asking a Disgruntled Customer for a Referral

Sure referrals are gold  for your dog grooming franchise. A person who was referred by a happy customer is statistically more likely to shop and spend more money with your company (and become a regular customer at that). It is a good practice to ask customers for a referral but there is an exception to this. If your customer is unsatisfied with their service or product then you need to worried about how you can make it right rather than asking them to talk about your company because chances are the things they say will not be pleasant.

 

Acting Like You are Above or Smarter Than Your Customer

shutterstock_223104376Another thing you need to avoid in your dog grooming franchise  is having an air that you are smarter or better than your customers. Even if you know they have no clue what you are talking about, you still do not want to act better than them. This is a great way to start an argument with your customer (which never ends well) and is not in any way providing them with the customer service they are looking for. Also, keep in mind that other customers who are in the store will usually hear this interaction, which can make them not want to come back as well. The point is to provide your customers with a positive customer experience where they feel like they are part of our family and acting better than them will not accomplish this.

These are just a few of the mistakes you may be making with your dog grooming franchise sales process. Take the time to evaluate the way you currently do things and try to find ways that you can improve upon them to ensure a better customer experience which in turn will help to boost sales.

The Upsell Potential of Subway Franchise and What it Means to Franchise Owners

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It is important to look at all the aspects of a franchise before you buy. This is important because it gives you the ability to understand the potential revenue you can bring in for the business. One of the most important aspects to look at is the upsell potential. While this may not bring in the majority of your revenue at a Subway franchise, it is still important to analyze.

 

Where Do the Upsells Come From?

shutterstock_96365129There are several upsells that Subway offers at their locations. It starts at the counter when the sandwich is started and they are asked if they want double meat. As they go down the sandwich line they are inundated with different chips designed to compliment their sandwiches. Even just the simple act of baking a sub gives the customer more time to look at the various chip options.

 

Once the customer gets their sub finished they are asked if they want to upgrade to a meal. This is generally about $2.50 or they can just add on cookies, apples, a drink, or chips on their own with the sandwich. These are the only real upsells that customers can go with.

 

How Much Does that Amount to?

The biggest upsell is a meal which adds less than $3 to the total price for the customer. While this is nice for the customer because it is not a huge amount, it also means there is not a lot of profit to be made from this.  You would have to sell thousands of upgrades to make this really worth it. This is why the main focus of the Subway franchise is on the subs and salads themselves.

 

While Subway may tell you that the upsells are not a huge part of the business, the truth is that this is one more way to increase your revenue. You will find that this can  

 

Want Better Upsell Potential?

If you are looking for a franchise that has better upsell potential, then you should consider Splash and Dash Groomerie & Boutique. This is a pet pet grooming franchisegrooming salon with a boutique. Aside from being in a recession proof industry, there are many ways this franchise can help you to find just what you are looking for in terms of revenue potential. Here’s what we can offer:

 

More Options  for Upsells

There are many ways a customer can upgrade their services with nail clipping, blueberry facials, and so many others. As far as products there are many options that sales associates can suggest for customers to compliment what they are already purchasing.

 

Recurring Revenue Model

full_service_small_pet_groomersThe membership basis of our franchise means that you will receive membership fees every month allowing you to have a better understanding of the amount of income coming into your business. However, the real way this affects the upsell potential is in the psychology of membership based programs. The customer does not pay for every visit which subconsciously makes them want to spend some sort of money when they come into the store for the bath. This has been shown to improve the sales for the boutique by 20% and even more in the grooming salon where people may want to add on something small since they aren’t paying for the visit.