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Pet Franchise vs. Pet Store Franchise – What’s the Difference?

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Some people say a pet franchise is the same as a pet store franchise and use the words interchangeably. While these two words may have the same meaning, there are key differences from our perspective. Here are the differences we see between the terms pet franchise and pet store franchise.

 

Pet Store Franchise- What Does it Mean?

Peachtree_01A pet store franchise implies a physical, brick and mortar location. In this location you will find retail and various consumer products. This can range from dog food to pet toys and much more. Along with this, you will generally find dog grooming services.

 

Here at Splash and Dash we have taken the pet store franchise and turned it into an even more profitable venture by offering a recurring membership. This is perfect for pet parents who want to save money and hassle on dog grooming. Franchisees reap the benefits of recurring revenue, which can give a little more peace of mind when buying a franchise.

 


Pet Franchise- How This is Different

Now a pet franchise on the other hand could potentially offer all the benefits of a pet store franchise mentioned above. However, without the word store in the title, you do not know if you will have a physical location. This could be an online pet product site. You may even find that this is a dog sitting or dog walking service that is run out of your basement.

 

 

Splash and Dash Can be Both

If you find this information to be confusing, it is only more confusing when you realize that Splash and Dash can be considered both a pet franchise and a pet store franchise. This is because we offer everything that you would find in a pet store franchise and then some. We offer a pet taxi and valet services which means customers never have to come into the location.

 

Our franchise locations have their own store where customers can come for the grooming salon or the boutique. This allows customers to come in for a bath and brush as part of their membership or even just drop by to pick up food and treats for their pet.

 

 

At the end of the day, pet store franchise and pet franchise can be used interchangeably. However, you want to make sure you know what you are getting when you look at the franchise. Remember that without seeing the word store in the pet franchise you do not know if you will have a physical location or not.

 

 

5 Tips to Boost Your Pet Franchise

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How do I bring more traffic to my store? It’s a common question for pet franchise owners with answers much simpler than one may think. Here are 5 tips to bring more business into your pet franchise immediately:

 

Talk Your Pet Franchise Up

As a business owner, you cannot be shy. Whenever you get the chance, talk about the pet franchise, name drop, date drop if it’s not open yet. Bring it up in casual conversations with friends or acquaintances, slip it into the conversation with your cashier when you ask if they have a pet, bring it up at church or the mall. Seize the opportunities around you and talk yourself up. Let the neighborhood know about your business, even if the opening is months away.

 

Take Advantage of Social Media

The internet is one of the business owner’s best tools we have today. Just about every person in the world has access to the internet. Think about opening a personal or business account on Facebook, Tumblr, Twitter, Instagram, or blogging with Blogger or WordPress. You can even link the accounts. The more you post to social media, the more opportunities people will have to see you and you can reach worldwide consumers for your pet store franchise.

 

Visit Forums

While it is still social media, it is a little different. You are not creating your own forum, but you’re finding space already created on the internet for people on pet websites or looking for a certain pet store franchise. Often times you can locate places with hundreds to millions of visitors which are all potential visitors to your pet franchise. Search for forums linked to keywords of your business like: dogs, cats, pets, pet store supplies, grooming supplies, pet franchise—anything you can relate back to yourself and you will find a cluster of people looking for exactly what you have.

 

Post Ads Publicly and Online

There are many job and information boards online for information and business gathering. Visit a website like Craigslist, find the pet and service sections on these websites, and post your ad. Make sure to include a link to your website, pet store address, and phone number. You can also visit your local grocery stories, colleges, or libraries and post pull-tab fliers the old fashioned way. Just make sure your the information for your pet franchise is on everything you send out.

 

Hire Someone to Conjure Business For You

If you feel like you need extra help, you can always hire a firm to do all the hard work for you. There are many individuals online whose job is specifically engineered to bringing business in from posting a shout-out on Twitter to radio or TV ads. There is help to fit every need. You can even hire multiple people to post your ads throughout social media websites across the web. Keep in mind your franchisor can help you with marketing as well.

While growing your pet franchise may seem like a daunting and even overwhelming task at times, there is help and you are definitely not alone. Just remember the number one rule: talk, talk, talk, and when you’re done—talk some more.