Posts

What Makes a Splash and Dash a Lucrative Franchise?

/in /by

Lucrative Franchises backed with Passion, Pride and Love: Splash and Dash Groomerie & Boutique

Right now, there are huge reasons to get involved in the pet franchise industry. First, and most importantly, owning your own pet franchise is a truly rewarding experience. Your daily routine looks completely different from the typical office job in corporate America. Instead, you’re working alongside the adorable little doggie clients coming in for their salon grooming.

“I’ve always been surrounded by animals all my life, says San Diego shop owner, Montana. “I think that’s where my love and passion really came from.” Montana uses her shop to host adoption events on top of the daily pet care her team provides. Like all Splash and Dash shop owners, Montana uses the same products and services featured in her shop on her own dogs at home.

The second reason many individuals are opening lucrative franchises in the pet franchise sector is the market is growing. Last year, the U.S. expenditures ended at $66.75 billion, a 62% increase from ten years ago. Combined, the pet services and supplies accounted for over 30% of the U.S. annual pet owner spending. Dog owners know that dog grooming can get expensive. Depending on where you live, even a small dog’s grooming can cost up to $150 and higher at big-box pet stores.

Things are done differently at Splash and Dash Groomerie & Boutique. The franchise is a place where our family can treat your family. A team of lucrative franchises that have some notable advantages in the industry. “One thing that excited us about Splash and Dash was the opportunity to bring a new concept in pet care to the area,’ says Jayme, shop owner in Grand Rapids, Michigan. “Our Membership program is unique, and has many benefits for pets and pet parents!”

The Signature Service Membership

In our minds, we are a big box pet store, yet in our hearts, we are a mom and pop business. We bring the selection, technology, and knowledge a large pet store offers, combined with the passion, pride and love for pets you find with a small dog grooming business. This gives you the best of both worlds. The connection to our customers is what drove us to change the industry with our signature bath membership.

The Splash and Dash Signature Service is a membership program completely unique to the company. No other pet franchise has anything like this. The signature service offers customers unlimited monthly bath & brush for a fixed price. This means customers can bring their dogs into any Splash and Dash location at their convenience. Membership customers are also entitled to discounted prices of various spa services and add-ons.

A shop owner profits from the signature service with a recurring revenue stream from membership dues. The membership program also allows for shop owners to engage customers with more retail opportunities. “We had never heard of the signature service membership before Splash and Dash,” says Jayme. “We also like the potential to have both a retail and service side to appeal more.”

Lucrative franchises like Splash and Dash capitalize on being a one-stop-shop for customers. Members can have their dog groomed, buy food & treats, and pet supplies all conveniently at Splash and Dash.

Proprietary Software and On-Going IT Support

One of the best feelings is knowing that a franchisor is 100% behind you. This is the feeling at Splash and Dash Groomerie & Boutique, a personalized support system that is invested in you!

Many small business owners fall behind because they spend too much time trying to find the software and technology to expedite operations. Even if you can find the technology—cookie cutter software falls short in comparison.Splash and Dash franchise owners have access to proprietary software specifically designed to operate a pet salon. The software allows owners to deal with more immediate tasks rather than tedious projects. This is important, especially in the first few years of opening.

“We went from basically a card file, not even having a computer in the store, to having four computers in the store,” says Beth, shop owner of Monroe, New York. “Now we couldn’t live without it. The reports are phenomenal! We love to see where we are as far as membership sales, it inspires [my team] to sell more.”

Technology Capabilities include:

  • Customer Database & Database
  • Email & Text Notifications for Clients
  • Appointment Scheduling
  • POS
  • Project & Sales Reports
  • Kennel/Hook Status
  • Employee Scheduling
  • Payroll
  • Marketing Tools
  • More!

 

Shop owners receive extensive training to learn to use the Splash and Dash terminal software and have the corporate team at their disposal for IT Support. You have help every step of the way.

Strong Brand

“The concept was different. It was something I haven’t heard of—nothing exists like this,” says Valayia, shop owner of Alamo Heights, Texas. “I hadn’t really found a groomer I like to take my dogs too. I wanted to come to a shop where they treat their pet babies like I treat mine.” After discovering a market gap existed in her area, Valayia opened her own shop to provide for pet parents like herself, that want something special for their dogs. Shop owners like Valayia have the chance to offer customers loving service for their dogs, all-natural human-grade pet foods & treats, and eco-friendly recycled products that lower the carbon ‘pawprint.’   

The Splash and Dash Groomerie & Boutique store design was hand-crafted and specifically designed to appeal to pet-owning demographics. Walking into a Splash and Dash is different from walking into any other pet store. Customers are greeted with smiling faces and an inviting brand—stylized with elegant, accessible decor. “It needs to be clean. It needs to smell good, Says Valayia. “It needs to be upscale.”

Marketing Resources

Lucrative franchises are backed with a proven business plan. The company aims for franchisees to break even, six months after opening. This is accomplished with the corporate team initiating national marketing campaigns while shop owners focus on their local community. Customer promotions that generate more customer traffic are built into the company’s business plan. Digital marketing and social media are also included. The company’s automated marketing provides shop owners with real-time feedback from customers and posts positive ratings on crowd-sourced review sites like Yelp.

Are you a fit for Splash and Dash?

The company is looking for franchisees who have a passion and dedication to operational excellence. You must be driven toward success. Franchise owners also need to demonstrate an ability to build a high-performing team. Strong leadership skills are a must, as you will be managing a top quality organization. Shop owners should also have a comprehensive understanding of local store marketing and community involvement to drive sales and a clear understanding of the real estate development process.

If you would like more information on one of the most lucrative franchises in the pet industry, click here!

Live Dirty. Play Clean!

Follow Splash and Dash Groomerie & Boutique:

What is a Franchise Model and Which One Does SD Use?

/in /by

Basics of the Franchise Model; Breaking Down the Definition

Once called the greatest business model ever developed, the franchise model has been around since the medieval ages. Middle age governments granted high church officials a license to maintain order and assess taxes—the feudal equivalent of a franchise. These franchisees held the right to hold and organize markets and other business-related activities. They even paid a royalty to the lords in exchange for a monopolized commercial venture. This primitive version of the franchise model has been upgraded over the years. Now resembling household names like Starbucks, The UPS Store, and Splash and Dash Groomerie & Boutique.

The definition of a franchise model is when a party develops a product or service (franchisor) and grants another party (franchisee) the rights to carry out this product or service, with a trademark or brand, according to an identified system, within a territory or unit location, for agreed upon terms. A franchise has a proven track record of success and a relatively easy pathway to become a franchise business owner.

Franchise business will have a 3.1 percent growth in job output, according to the Franchise Business Outlook: 2016. By the end of 2017, 9.1 million individuals will be employed by a franchise owner. The franchise sector will also account for $994 billion dollars in revenue growth. With 795,932 establishments operating under a franchise model in the U.S., it can be overwhelming for prospective investors. Franchise sectors fall across over 300 business formats with the most popular franchise being the automotive, business services, and the pet industry.

Franchise Model Vs. Other Businesses  

A franchise business provides a detailed framework of how potential owners operate. Almost like a business ‘blueprint.’ The franchisee signs a franchise disclosure document which outlines very specific rules that must be followed. A franchise fee and ongoing royalty fee is paid. In return, franchise units receive marketing materials, established brand, training & support, and proprietary software and technology.

  • A non-franchise business opportunity is similar. In this case, a business ‘blueprint’ is provided but is not as technical and detailed as a franchise agreement. A smaller contract is signed that outlines certain provisions like inventory and sales methods. There is also less regulation with this model. A mall-kiosk is a good example of this business format. Varying business opportunities have different ways of handling fees but many require investors to pay an initial fee, without any ongoing royalty fees.  
  • Independent business is a business schematic which is completely built by an entrepreneur. The concept, business model, operational systems, inventory, services, and every other tedium involved in owning a small business is developed by a single party. Solo businesses are not responsible for any fees aside from their own operational costs.
  • The term franchise model helps provides context but not every franchise fits into a universal description. Every franchise has a different franchise agreement and diverging methods of business, making them difficult to categorize. The best way to understand franchising is to examine how franchisors allow their franchisees to use their trademarks and brand to distribute products and services.

Types of Franchise Models

Business Format Franchises

This franchise model is the most typical format, accounting for 80% of the franchise sector. With this model, a franchisor sells the rights to the brand & trademark and business systems & processes to the franchisee. The franchisee develops this package to provide services and products to customers. Franchises are typically proven in the marketplace as a business prior to franchisors selling the franchise rights.

Single-Unit Franchise Model

A single-unit franchise model system is when one person buys a brick-and-mortar location from a central company. The franchise owner operates the store on the terms of the company’s rules. Owning one store at a time is a good decision for first-time small business owners. Once a store has been proven successful, then an owner can expand and open another location.

Area Developer

An area developer franchise model allows entrepreneurs to develop a package of locations in a domestic area. Panera Bread uses this model. The franchisee agrees to open an agreed number of businesses within a specific amount of time. The area developer is regulated by stipulations of the parent company. A typical contract mandates a franchisee to develop an area within five years.

Master Franchise

When a franchise model expands abroad, spreading into international territories, a master franchise model is used to proliferate the business. This method allows a system to discover franchisees interested in opening overseas locations. The master franchisor handles training and support of newly established areas. Master franchisers often establish a training center and headquarters to expedite the expansion process.

Product Franchises

A product franchise model revolves around manufacturers controlling the retail stores that distribute their products. This form of contract—licensing—allows stores owners to use a trade name or trademark. Store owners pay a fee to the manufacturer for the rights to use the trademark for signage and advertising. For example, a computer store that sells Apple products has bought a license to sell these products.

Manufacturing Franchise

In this franchise model, a franchisor allows a manufacturer to produce and sell products using its name and trademark. One of the biggest examples is the franchising agreements that Coca-Cola Company makes.

What Model does Splash and Dash Use?

Splash and Dash Groomerie & Boutique has a unique business model. The pet franchise operates as a duo of grooming salon services with retail capabilities. This provides revenue from both services and products. Additionally, the business model takes advantage of the membership program offered. The membership allows franchise owners to collect from a recurring revenue stream. Armed with cutting-edge proprietary software, helpful support & training, and corporate marketing campaigns, owners of Splash and Dash locations are set up for success.

The company’s uniqueness also comes in the form of passion. Passionate entrepreneurs who love animals are drawn to the franchise model. The company seeks out individuals who want to work alongside animals and have a knack for business. The combination makes for a successful franchise model that is expanding quickly!

“I always wanted to own a business in a franchise environment in which the store portrays an upmarket image backed up by solid support from the corporate office guiding me to achieve business success. Splash and Dash provides the creativity and motivation for my business to grow and prosper.”

–Steve D, Franchise Owner

To learn more about the amazing happenings at Splash and Dash Groomerie & Boutique, click here!

 

Follow Splash and Dash Groomerie & Boutique: