Create a Raving Fan Base with Your Pet Grooming Franchise
In today’s technology-friendly world, having a fan base is important. This improves your image, drives new traffic and having a great fan base is essential to new growth. There are a few ways that you can create and grow your pet grooming franchise fan base.
Know What Your Customers Want From Your Pet Grooming Franchise
It is important to know what your customers want. The best way to stay in tune with your customers is with social media. It is a great tool for interacting with your customers. You can get feedback on your pet grooming franchise that can help you to improve your services. Remember to engage your customers rather than just using social media to promote your company.
Make the Most Out of Every Customer Interaction
Another way that you can create loyal fans that love your company is by giving the best service. Sometimes a simple offer to carry items to your customer’s car can make all the difference in the world. You should always put an emphasis on customer service as this is the foundation of your business. Find ways that you can go above and beyond for your customer. For instance, here at Splash and Dash, we not only offer amazing hair cuts for your dog, but we also fix bad hair cuts for free.
Be Ready to Adapt
There are many times when you may need to adapt or change your approach. This could be due to technology upgrades or simply new trends. Staying current is important to having raving fans. Just be sure that you are working within the parameters of your pet grooming franchise agreement. If you are not sure, make sure you find out.
Reward Your Loyal Customers
Letting your loyal customers know you care is one of the best ways to turn them into raving fans who will be by your side for years to come. Studies have shown that 54% of people are more likely to be loyal to a company that offers some sort of loyalty program. Even if this is something you pay out of your pocket, it is still a great way to bring customers in the door and keep them loyal to you rather than your competitors. It doesn’t have to be something big, but something that lets them know you care.
Turn Your Employees Into Your Fans
In today’s world it is not uncommon to go into a business and find a begrudging employee behind the counter who hates their job. This is not doing your business any favors. Rather, turn your employees into your fans. To do this you will need to hire the right staff and create an environment that is fun. Valuing your employees is something many pet grooming franchise owners forget to do, but it can be a huge help when creating fans.
Employees that are fans are great ambassadors of your brand. They have a better attitude with your customers as well as each other. You will also find that they can help get the word out about your company and help improve your social media reach which will help to grow your fan base.
