Grooming Franchise

Easy Ways to Get Your Pet Store Franchise Involved in the Community

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When it comes to marketing and business reputation, community involvement plays a huge factor. Not only is it a way to share your values and care for the community, it is an excellent way to get your name out there. If you are looking for ways to get involved with your pet store franchise, here are a few ways you can do this.

 

Sponsor a Community Event

This is a nice way to advertise because sponsors get their names everywhere during these events. There are typically different level sponsors and this will affect how much publicity your business gets.

 

While you can sponsor any community event, if you want to receive better marketing for your pet store franchise, then you will want to stick with animal related events. This could be an adoption drive, craft show benefiting an animal rescue or many other events. There are many options out there to choose from.

 

Get Your Pet Store Franchise Involved with a Shelter or Rescue

As the owner of a pet store franchise, it makes great sense to team up with other animal related organizations. Take a trip to your local shelter or rescue to find out what you can do get involved. You will find there are many ways you can help them out. It may be with volunteering or even supporting the dog section of your local ASPCA. This is an easy way to make an impression on a pet parent right when they adopt their pet.

 

Organize a Charity Walk

Another option to consider is starting a charity walk. While this is a huge investment, it is really worth it. You can donate the proceeds to a charity of your choice, though it is best served going to an animal related charity. Many business owners like to fund a local charity to help make it even more relevant.

 

What to Think About

There are a number of things you should think about when deciding how to get involced. One thing is what you really want to commit. This goes beyond how much money you want to put into this endeavor but what other ways are you willing to contribute. Are you willing to volunteer and help out? Think about what you want to do so you can know what will work for your needs.

 

Remember that there is no right or wrong way to get involved in your community. Find a cause that aligns with your pet store franchise core values and then figure out how you want to help.

 

The Importance of Territories with Your Grooming Franchise

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When buying a franchise, it is important to look at every variable to make sure it is right for you. While looking at aspects such as the branding power of the company, their tools and much more are important, you should also be sure to look at the territories for the grooming franchise. This is an important aspect of the franchise purchase and something you should know more about.

 

Why is a Territory Important to Your Grooming Franchise?

Territories are designed to make sure there are no franchises competing with one another within too close of an area. There are different ways that the territory can be constructed, typically by population or zip codes. While most franchises offer territories they are not always protected, which can make it harder for your grooming franchise to succeed.

Are Bigger Territories Better?

Many people often assume that a larger territory means that they have more protection and will get more revenue. The problem with this assumption is that there are benefits and drawbacks for both large and small territories. Let’s take a look:

 

Large Territories

Benefits:

  • More potential for growth
  • Less chance for competing franchises to take your business.

Drawbacks:

  • Takes more resources to develop large territories
  • You may be too far away from certain customers to make it feasible for them to visit your location.

 

Small Territories

Benefits:

  • Easier to reach your demographic
  • Better targeted for the community

 

Drawbacks:

  • Growth is harder
  • Other franchises on the border of your territory can take your customers

 

What to Look for With Your Territory

When looking at the grooming franchise agreement, there are several things you will want to look at with the territory. The first thing you will want to establish is whether this is an exclusive or restrictive territory. You will also want to understand the exact size and scope of the territory. Make sure this is clearly defined so there are no issues down the road.

Take the time to examine the territory and have your legal counsel look this over as well. You want to make sure that all issues and negotiations are handled before you sign the franchise agreement. Once this is signed, there is very little that can be done to protect you, so make sure this is something you spend extra time when researching your grooming franchise.