7 Skills Pet Franchises Need to Win Clients
Bringing new clients to your pet franchise can be hard, but here is how to win them over.
Clients are the most important component to any pet franchise (including the furry clients). Without them, there’s no business. So how do you get more people to walk through your doors? These essential skills, if used correctly, will help build your clientele.
1. Communication
Consistent communication is the number one building block for pet franchises. This includes media life. It’s no secret that nowadays social media is a huge part of audience building. Remember to reach out to your clientele, potential, and current. Let people know you’re there. No one can find you if they don’t know you exist and once you’ve made that contact, be consistent in your communications with letters of appreciation, random posts on social media, coupons, and so much more.
2. Strategize
What are your pet franchises trying to do? Who is your target? Strategize on who exactly you want to bring through your doors and the best way to meet them.
3. Management
While this isn’t a skill you have to have when starting pet franchises, it is something that you should develop or work on developing as you build your pet empire. Make sure to meet deadlines, deliveries, fulfill the need of your clients and your business in a timely manner.
4. Presentation
It’s not just pet franchises. Design effective presentations to display your passion for pets and your enthusiasm for family. When you’re passionate about something, it’s easier to convince someone else to buy-in.
5. Knowledgeable
You don’t have to know everything when starting out in pet franchises, but you should be willing and ready to learn. When you open your doors, you should be able to answer your client’s questions, making them confident in your ability as an expert in what you’re doing. It’s alright to be honest if you don’t know, but treat it as a learning experience so you know better the next time.
6. Confidence
With pet franchises, like any other business, you have to believe in what you’re doing. People are far more willing to trust those who are confident, even if they’re wrong, than those who aren’t sure of themselves but are right. You’re doing something amazing, believe in yourself, and show it proudly.
7. Care
Pet franchises are all about selflessness. Providing care to the families, to the pets, to your employees who will extent that care to the clients. You do not have to give things away, but approach each and every client as someone special—because they are. By providing your consumers with special care, individual services, you will give them a unique experience and build consumer loyalty which they will then tell their friends about and bring you more clientele.
