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How to Better Your Use Email Marketing in the Pet Industry

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As times change, it’s becoming harder to avoid the use of email marketing in the pet industry—and that’s not an industry specific trend. With fewer people subscribing to cable and instead relying on video websites like Hulu, Youtube, and Netflix, and the individual use of adblock, there are fewer opportunities to market directly to consumers. With that said, email marketing is a great way to cross the threshold and make yourself known to your target clientele. In order to make email marketing more effective in the pet industry, try applying these tips:

1. Collect Email Addresses Everywhere, All the Time

In the pet industry, there are a few different ways you can collect email addresses. With Splash and Dash for Dog’s premium membership program, collecting emails is as easy as making a sale on one of our memberships. Other opportunities include during checkout by offering to save paper by emailing the receipt, at special events, and in offering coupons or a mailing list for special information and articles.

2.     Give Incentives for Forwarded Content

This is much easier than you think with the help of Facebook. You don’t have to simply stick with emails for giving incentives in the pet industry. Offer a special coupon, discount, or other reward to individuals who ‘SHARE’ your Facebook business page or forward and advertisement email. You can even offer better incentives for every person who walks through the door with a referral from someone else.

3.    Send Emails from Real Accounts

Customers can become quickly annoyed when they’re receiving emails from accounts with no names or whose names belong to users who are clearly company robots. In order to create a more personable experience with email marketing for your pet industry franchise, you should have real accounts from real people that send emails out to your consumers. You may want to use your franchisees business email for this or if each franchisee has a marketing direction of some kind, use that. As long as it has the name of someone who seems like a real person, you will reap better benefits. Anything that is clearly fake or a robot is more likely to end up unread in the trash.

4.     Make Your Email Signature a Call to Action

Create moving momentum for the receiver of your email marketing by putting pet industry call to actions in the signature of the email. These call to actions could be about buying a certain item, visiting the website, or making an appointment at dog grooming immediately. By making actions easier for the email reader, you increase the likelihood that an individual will go onto do more than just read your email.

5.    Create a Multidimensional Email

Instead of simply sending a wall of text email to your customers, consider using pictures, buttons, links, and text in a colorful combination that is appealing to the eye. Multi-dimensional emails in the pet industry are easy as you include animals, pet food, and toys in the surrounding images of the email. You can show new products in your business and create a multi-dimensional advertisement through the accompanying images in the email that make it much nicer to read in general.

6. Intertwine Email Promotions and Social Media

There are so many different ways to create combination promotions in the pet industry through the use of social media and emails including a secret code word passed out in email and asking for it over on the social media page. Of course this would have to be done skillfully or as a limited time event as Facebook statuses would reveal the code word. Work with your marketing director to create a stronger two-part promotion that will provide you with email addresses and more opportunities for promotion in the pet industry.

 

How to Effectively Email Market Your Pet Store Franchise

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While some people think Facebook, Twitter and social media is the preferred method of communication it is important to note that the majority of business decisions are made through email and in real life. Internet users will often search Google to find what they are looking for but they are not going to communicate with a business on social media. They may ask a basic question on Twitter or Facebook but they are not going to complete a transaction through this mediums. When money is exchanging hands email is the preferred method as Internet users trust Gmail or an email system much more than a social media website.

With this in mind, it is very important to understand how to effectively email market your pet store franchise. The first thing you must do is provide a way for current or potential customers to submit their email address. Some businesses will have a sheet of paper at the counter while others will require an email to complete a transaction. The value of getting an email address is to reach out to customers when it comes to future deals and opportunities. Coupons and discount codes are sent out through email every single day in the retail world.

It is important to understand that Internet users can be overwhelmed with information. To effectively market your products or services it is strongly suggested not to send too many emails. How many emails are too many? That is determined by your audience. If you are a pet store franchise it is very likely the case that one email a day is too many. In fact, one email a week might be the optimal number of emails. To get the most reach with your email marketing it is a good idea to have a consistent schedule. Picking a particular day of the week and time to email every week is usually the most effective way to reach your audience.

With Gmail and other email services working hard to segment types of email it is highly likely that any type of email marketing will go into the “promotions” or “sales” folder. Unfortunately, some Internet users will rarely look in this part of their email. One way to combat this is to send a personalized email instead of a mass email to a large number of users. By sending a personalized email there is a higher likelihood that it will show up in their main inbox. This also shows that particular individual that you appreciate their business and you are not trying to spam them with too many offers.

When looking to get return business to your Splash and Dash pet store franchise it is important to reach out to your customers. Email marketing can be extremely effective when done correctly. If you would like any more tips as it relates to email marketing of your franchise do not hesitate to reach out to us today.