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4 Pet Parent Trends Your Pet Grooming Franchise Should Know

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Pet ownership has been on the rise for years and the way people view their pets has been changing as well. This has been good news for the pet industry as well as your pet grooming franchise. Here are a few trends you should know about:

 

The Perception of Being a “Pet Parent” Has Changed

pet groomingA study done back in 2011 found that 91% of all pet owners considered their pets a part of their family. This is why many people have started referring to themselves a pet parent rather than just a pet owner. Another study done at Massachusetts General Hospital looked at the brains of mothers with pets. They found that mothers had the same responses when they were looking at their pets as they did when looking at their children. This shows that people really do view  their pets as one of their children. This is great news for a pet grooming franchise as you know that people will be willing to spend money on their pets just as they would their own child.

 

People Quality Food is in Demand with the Pet Grooming Franchise

Another study found that 74% of people share at least one meal a day with their pets. Additionally it found that people are more willing to buy high quality pet food for their pets rather than whatever was on sale at the grocery store. This improved mentality on wellness for dogs has prompted many stores to start offering high quality foods and treats that work with a natural and organic diet.

 

Pet Parents Want More Grooming  and Professional Styling

pet grooming franchiseBefore this revolution in the way people viewed their pets it was common to bathe your dog at home. Some parents would even leave this task to older children. Today though most people take their dogs into a pet grooming franchise to have their grooming needs met. Not only are these parents willing to pay for a professional bath, but they are more likely to get their pet styled as well.

 

The Best Doggy Daycare is of Supreme Importance

Just as parents want to find the best daycare and preschools for their child, pet parents want to find the best doggy daycares they can find for their pets. Even just a few years ago, pet parents would jump on whatever doggy day care was available. There are more options now and pet parents are taking advantage of the information age to find the best facility for their pet. This is why it can be helpful if your pet grooming franchise does not offer doggy daycare that you team up with a doggy daycare and promote each other’s services.

2015 Dog Store Business Trends

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New trends among dog lovers and owners are taking the United States by storm, providing both fun and quality care for pets in 2015, and inspiring entrepreneurial business owners to catch on–and cash in–on the $73 billion dollar pet industry. Looking for a new way to bond with your pup? Doggy day camps and day care are the 2015 spin on kennel care and daily dog watching. What about the emphasis on quality food products? New premium food brands and franchises are hitting the market with the promise of health and energy benefits for canines. And with this economic upturn foreseen for 2015, now is a good time for entrepreneurs to take advantage of the upward market trend and invest in the booming pet industry business.

Dog Resorts — Camp Bow Wow of Chapel Hill and Suite Paws

Camp Bow Wow of Chapel Hill and Suite Paws (Raleigh, NC) are just two examples of businesses in the burgeoning “pet resort” enterprise. Designed for pet owners who need a place to send their four legged friends during the day while at work, or overnight while at play, these businesses offer new takes on kennel care by offer a more luxurious, sociable experience for dog and cat day and overnight care services. Oftentimes, these day care facilities have 24-hour live webcam streaming that allows for owners to check in on their animals while away.

Additionally, grooming and premium food services are also provided for sale on site, helping these franchises become one stop shops for many pet owners. Emphasis on the dog’s experience is paramount at these resorts, which try and advertise to customers on the basis of a safe, healthy, and fun place to send their four legged family members.

Dog camps — Unleashed, Asheville

Dog camps are another trending pet industry business. Camps are less common than dog resorts, but are growing more popular day by day. Dog camps incorporate owner and dog experience into a four-day long camp that focuses on learning and transformation for dogs and their owners. As Annie Brody, Founder & CEO of Unleashed, a camp franchise with four locations across the US, describes on the company website, “Celebrating the relationship between dogs and their people is the goal of Camp Unleashed.

For a few days, we live in a dog’s world, the natural world — the world both our species depend upon for survival. Our activities encourage people to see the dog’s point of view through a dog’s eyes, nose, mouth and ears. And by learning to understand and appreciate our dogs more, we discover our own inner dog.” With this mission in mind, daily sport and behavioral activities are designed to keep dogs engaged and owners learning with and about their pups.

Woof Gang Bakery

Woof Gang Bakery is another example of a pet store franchise that caters to pet owners who seek to provide high quality food and products for their precious pooches. With forty-four locations open across the US (NV, TX, TN, NC, GA, FL, NJ), Woof Gang offers many flexible options for entrepreneurs wishing to open their own franchise. From grooming to boarding, to self serving grooming and veterinary services, Woof Gang franchisees are able to choose which options and services should best fit their location. The Woof Gang franchise offers a cohesive

The Woof Gang franchise offers a cohesive brand model that focuses foremost on the retail aspect of the stores, which targets at an audience willing and able to spend a handsome amount of capital on their furry loved ones. Woof Gang stores sell and carry high-end, all natural food products such as baked treats and canned wet food, and fashionable pet accessories such as leashes, pet clothing, and collars.

Splash and Dash Boutique

If you are an entrepreneur interested in investing in the pet industry, look no further than Splash and Dash Boutique and Groomerie, a franchise opportunity great for 2015. With low startup cost and initial investment, Splash and Dash for Dogs is a new franchise alternative for those looking to take advantage of the pet industry market. Unique to Splash and Dash is a grooming package that allows pet owners unlimited access to grooming services at a low monthly rate. The branded business model also retails an assortment of high quality and premium dog food mix and specialty baked treats, as well as a collection of dog necessities and accessories such as leashes, collars, dog wear, and feeding bowls.

Splash and Dash franchises offer a flexible branded model that allow for owners to choose to brand themselves as a unique pet supplier and service center. Compared to other pet franchises, Splash and Dash is making a name for itself by focusing on affordable pet care for customers who wish to make the most out paying for pet services, accessories, and products. With 2015 coming ever closer, Splash and Dash is accepting applications for potential franchisees and hoping to expand to over 50 additional franchise locations across the US.