The Best Pet Franchises to Invest In Now

There has never been a better time to own a dog franchise. Nearly half of all American Households have dogs, thats an estimated 90 million dogs and growing. Pet ownership has been on the rise every year during the past two decades with no end in sight. All of the factors above contribute to strong revenue growth in the Pet Franchise and dog grooming industry

So what does this information mean for possible pet franchise owners?

Investing and managing your own pet franchise has never been easier. Pet care services is a $80 billion (and growing) industry, according to the American Pet Products Association (APPA).

Now is the perfect time to capitalize on the increasing demand and invest in one of the many successful pet franchises available. It’s not only time to achieve your financial goals and dreams, but to exceed them. The best part about owning a pet franchise is that it is one of the most stress-free careers possible, you’re dealing with adorable little doggie clients coming in for their dog grooming. No more typical office job, your daily routine will look completely different compared to corporate America.

should i invest in a dog groomer franchise

Should I invest in a pet franchise?

This depends, are you a pet/animal lover? The most successful franchisees are in love with dogs. This isn’t a skill that can be taught, however it is one needed to be truly successful in the pet franchise industry. No matter how much franchise training is completed, you need to be passionate about animals.

Do you need previous business experience?

Although previous business ownership is not required, it is important for a prospective franchisee to have the ability to make quick decisions and show good judgement. You want to be involved in the community in whichever city you end up operating your dog franchise in. It is important to be respectful and respected by the community in order to become a successful franchise.

dog groomer investments

What are the Pros and Cons of owning a Pet Franchise?


  • The biggest advantage of buying into an established franchise is the strength of the brand and loyalty of the customers.
  • Marketing support, Franchises often have the support of a national campaign, as well as prepared marketing materials for a local campaign.
  • The business support, there’s a saying in franchising “You’re in business for yourself, but not by yourself”, this is important because it’s less-stressful when you know you have a network of support always behind you.
  • Training, this is important because they know the best techniques to become the most successful franchisee possible.
  • Financial assistance, this is great because many franchisors provide loans and other assistance to help franchisees.
  • Billionaire Investors such as Jimmy Buffett (Krispy Kreme) recommend investing in franchises that have the most yearly growth.


  • The initial payout is always inevitable, however some Franchise fees and start-up costs can be very expensive.
  • Royalty payments can be also very expensive, and as long as you are a franchisee you will have to pay some percentage of the monthly gross back to the franchisor.
  • Limited Creativity can also become a factor considering most franchise contracts have very explicit standards (however this isn’t the biggest “con” considering these are usually in place for you to be as successful as possible, franchisors know the most successful techniques and they WANT you to be successful).


What is the best pet franchise for me to invest in?

Now that you have decided you want to invest in a franchise, specially a pet franchise, which one is the best franchise to invest in? We have chosen the best and most successful pet franchises available to invest in. All of these franchises have their own “pros” and “cons” so it’s ultimately up to you as the investor to choose which one best suits you.

franchise investment dogs

The Best Pet Franchises (no specific order)



Dogtopia is one of the biggest names when it comes to Dog Franchises, and for good reason.

Dogtopia is an award-winning dog daycare, boarding and spa provider. Dogtopia, prides itself on being a place where pets are valued as family and dogs enjoy playtime. Dogtopia does not breed discriminate and welcomes social dogs of all ages, sizes, and abilities. The company was founded by Amy Nichols in 2002 and began franchising in 2005.

From the Dogtopia website:

“Our modern facilities provide a health, safe and fun environment for dogs to socialize and play in, supervised by a highly trained and loving team. Our multiple, spacious playrooms allow us to separate our guests by size and temperaments.”

Dogtopia Pros:

  • Their target customer is the largest demographic in North American history – the female millennial, the secondary customer is the second largest, the baby boomer.
  • Strong business model with labor costs as the only key variable expense
  • Best-practice sharing workshops with leading franchises.
  • Being one of the biggest names means good brand recognition

Dogtopia Cons:

  • High turnover rate, which leads to owners having to constantly train more employees (quoted by a former employee)
  • The main problem with accepting every breed of dog no matter what is that many can cause conflicts and this can end with dogs being injured (or worse) from fights. (quoted by a CURRENT employee)
  • Overall negative employee outlook about the company and the high reported incidents of dog bites and dog fights.
  • Huge Upfront Investment (Nearly 200% greater upfront investment needed compared to the competitors on this list).


Splash and Dash Groomerie & Boutique

Splash and Dash Groomerie & Boutique is a relatively new and fast growing dog franchise that has been breaking growth records along the way. Splash and Dash has been featured in the Inc. Magazine’s 500 list of the country’s fastest-growing companies, not once but three times.

From the Splash and Dash website:

“Walking into a Splash and Dash is a unique experience. A bright and eye-pleasing color palette is the first thing customers notice – an inviting, upscale ambiance. Splash and Dash offers the healthiest all-natural foods and treats for their dogs. The toys are eco-friendly. The haircuts are adorable. Remarkable, the prices are affordable and very competitive compared to other pet franchises.”

Splash and Dash Pros:

  • The signature service membership is one of a kind and easily the biggest advantage when investing in a Splash and Dash franchise. No other franchise has anything like this. The signature service offers customers unlimited monthly bath & brush for a fixed price, which means a shop owner profits from the signature service with a recurring revenue stream.
  • Top of the line IT support and Proprietary software, this allows the owner to know that a franchisor is always 100% behind you. Their proprietary software helps a franchise owner run and operate their business, a key element for success. Shop owners receive extensive training to learn the Splash and Dash terminal software and have the corporate team at their disposal for IT support.
  • The marketing resources provided by Splash and Dash Groomerie & Boutique allow the franchises to be backed with a proven business plan. The company aims for franchisees to break even, six months after opening.
  • The online reviews are always 4 & 5 star unlike many other dog groomers. This is because of the extensive training and small business-type model Splash and Dash have created. The best thing that comes from these online ratings is that your Splash and Dash will rate the highest on Google Search so that customers will always see your business at the top naturally.
  • Modest overall investment compared to the competitors on this list. Low initial franchise fee.

Splash and Dash Cons:

  • Being a new and growing company means that Splash and Dash doesn’t have the highest name recognition yet.
  • Strict guidelines that are emphasized in order to keep franchisees on track, although this has been very successful for Splash and Dash dog franchisees in the past.
  • Big-Box competition from warehouse pet stores like Petco, although these type of dog groomers don’t offer niche products and services like small-scale franchises.


Camp Bow Wow

Camp Bow Wow provides a fun, safe and upscale environment for dogs to play, romp and receive lots of love and attention. They provide doggy day camp for clients wishing to drop their dogs off in the morning and pack them up in the evening, as well as overnight boarding for travels.

From the Camp Bow Wow website:

“Overnight campers play in the day camp program during the day and have their own individual cabins at night. Some of our camps also offer a variety of other services including grooming, training, and an assortment of retail items, including Camp Bow Wow branded dog bowls, collars, clothing, bandanas and more.”

Camp Bow Wow Pros:

  • Overnight dog boarding is a great service provided by Camp Bow Wow that isn’t common for many dog franchises.
  • Facilities are monitored 24 hours a day, 7 days a week.
  • Great business model that comes with good brand recognition.

Camp Bow Wow Cons:

  • Unfortunately the biggest “con” on this list is that the CEO Christina Russell has one of the worst ratings (2.6 out of 5) on Glassdoor. This can negatively impact the outlook possible future consumers can have on your franchise.
  • “Not a good screening program for dogs so some were very mean and hostile, breaking up dog fights and not being allowed to get band-aids from bleeding”. (quoted by a former employee).
  • Similar to Dogtopia and Woof Gang Bakery, there is a very high turnover rate which involves more training needed for new hires, and more bad reviews by former employees which gives your franchise a bad name.


Woof Gang Bakery

Woof Gang Bakery is a specialty retailer of pet food, pet-related supplies and pet grooming. The company is committed to the well-being, health and happiness of pets. Woof Gang Bakery is considered a dog spa while maintaining the dog franchise tag within local communities. Woof Gang Bakery Dog Franchise is mostly located in the South-Eastern part of the United States, with many of those locations being in Florida.

From the Woof Gang Bakery website:

“At Woof Gang Bakery, we know that pets are a part of our families, our faithful companions and they bring us great joy. We’ll help you show your love and appreciation for their unconditional affection and devotion.”

Woof Gang Bakery Pros:

  • Woof Gang Bakery offers quality products and a unique concept that aligns with a growing, million dollar industry.
  • Extensive training provided so that you can operate your own successful Woof Gang Bakery dog spa.
  • Woof Gang Bakery dog spa assists you with site selection.

Woof Gang Bakery Cons:

  • Brand recognition is very limited to only the South-Eastern part of the united states which is already overpopulated with Woof Gang Bakery dog spas.
  • Similar to Camp Bow Wow and Dogtopia, there is a very high turnover rate which leads to the need for owners to consistently train new employees. “Owner is very unprofessional, the high turnover rate with show that” (quoted by former employee).
  • Although it’s a small-business pet spa franchise, the CEO operates Woof Gang Bakery pet spa like it’s a corporation with very strict guidelines that owners must follow. “and to corporate, it is dangerous to put clueless people in charge of an animal’s well being, you should be fully educating your franchisees”. (quoted by a former employee).

pet groomer franchises comparison

The Final Say

Before deciding to own a pet franchise or dog franchise, one should do their due diligence and research prospective companies from inside out. Understanding how consumers already feel about a certain pet franchise and brand should be very important to a prospective franchisee. Also, understanding how current and former employees feel about the franchise should give you a great inside look on how operating a specific dog franchise will be like.

Investors should have a comprehensive understanding of local store marketing and community involvement to drive sales and a clear understanding of the real estate development process. Owning a pet franchise can be a very rewarding experience for an investor who is passionate about animals.


Starting a New Career I Easy Steps on Becoming a Dog Groomer

Are you considering the options involved on how to become a dog groomer? This particular career pathway is opening up for individuals to get involved in an exciting new business. It’s not as straightforward as breaking into other careers. Read through these tips to find the best place for you to get started as a pet groomer.

The Fundamentals on How to Become a Dog Groomer

Pampering dogs and treating them like a human is a trendy move these days. The pet grooming industry is swelling and the growth is not expected to slow down anytime soon. Since 1994, pet spending has grown over 290% from $17 billion to $66.75 billion. The pet service segment is sharing this growth making up $5.76 billion dollars being spent on pet spa luxury. This signals a transition from dogs being tied up outside—left to sleep in the dog house—to becoming the center of attention with their own stroller and matching tiara.

With more consumers jumping at the chance to spoil their pets comes more opportunities to help them do this. Any groomer will tell you if you love animals, then this is the profession for you! Working alongside adorable pups in your own space is an amazing experience. Every day stinky dogs get dropped off—groomers work their magic—and clients pick up a stunningly clean furball.

Breaking into this industry is difficult. Like any profession, you need to know the fundamentals before you can jump in and start giving dogs haircuts. There are basically two ways to become a dog groomer. The first is to get an apprenticeship with a successful dog groomer who is willing to help teach you the craft. You can do this by getting a job as a bather, then work your way up to groomer. Along the way, you can learn valuable hands-on information. The other pathway is to go through a certification or diploma course at an accredited school. Schools offer courses in everything you will need to know to become a dog groomer like animal behavior, styling techniques, and shop management.

Consider Your Health

Before diving into a career choice you need to do a self-evaluation of your own health. Dog grooming can be messy and laborious. Groomers must be able to clip & grinds nails, express anal glands, dodge dog bites, get soaking wet, and be able to lift heavy dogs from a tub to a grooming table. Without the right equipment, groomers are susceptible to infected bumps on their arms and hands from embedded dog particles. Groomers can also get pink eye a few times a year from dog hairs ingrained around the eyeballs. The reward for this sometimes messy work is working with animals and the tips you collect from satisfied clients.

If you have asthma, arthritis, or pet allergies this might seriously inhibit you from being able to work as a dog groomer. A capable groomer needs to have an adequate amount of strength and stamina to care for numerous dogs each day.

Find Professional Space

Whether considering working for a pet grooming salon, acquiring a mobile dog grooming truck, or working from home—you will have to secure a professional space to work.

Your space must be equipped with certain supplies you will need to start. You will also want to make sure you have the right equipment needed for grooming dogs en masse. Having these things will make your life as a groomer much easier and cleaner. Grooming equipment can be a little expensive so know what investments you will need to make. Private groomers spend around $500-$700 to maintain their equipment. $400 for shears. $200 for clippers, and blades run around $30 each.

Grooming Table W/ Grooming Arm

  • Tub w/Shower Head Attachment
  • Manual Scissors/Shears
  • Electric Fur Clippers w/Blades
  • Nail Clippers/Dremel
  • Non-Heat Blow Dryer
  • Kennels
  • Pet Shampoo/Conditioner
  • De-Matting Tools
  • Pet Ramp
  • Clipper Vacuum

If you are thinking about a brick-and-mortar salon you will need to find an advantageous location. A storefront with high visibility, lots of foot traffic, that is also next to other local small businesses is an ideal location.

Insurance & Permits

Depending on the legislation in your area, will determine what kind of insurance and permits you will need to operate as a dog groomer. Many groomers opt out of doggie day care services because of the insurance costs and obtaining a kennel license can be problematic. Owning a pet grooming salon is more streamline than owning a doggie day care but you will still need to do your homework.

Property damage insurance can run anywhere from $200 to $600 a month and is essential when caring for live animals. Liability insurance is also necessary. Even the most seasoned dog groomers risk the chance of accidentally injuring an animal. To protect yourself and your future clients, you should consider tailoring a commercial/general liability insurance package. This could be a lifesaver.

Research insurance packages thoroughly to get the best protection and least expensive deal.


To become a dog groomer you are not required to have any formal schooling. The industry is actually pretty unregulated—meaning you do not have to obtain a license to groom pets. However, those with zero experience will need to learn the basics to bolster their resume. Building up a client list will be next to impossible if you don’t know what you’re doing and you are risking injuring an animal without proper training.

Attending a professional grooming school teaches you skills like animal behavior & control, safety practices, breed coat characteristics, identifying skin conditions, parasite prevention, and bathing procedures. Getting a diploma or certification is helpful and legitimizes your grooming business.

You can also consider membership and certification from the National Association of Professional Creative Groomers or National Groomers Association. Like many unregulated industries, the grooming industry tends to police itself.  Being a member of a few grooming organizations keeps you in the know within the industry.

Some Tips to Remember

Understand Individual Breeds’ Needs. As a dog groomer, you will need to know the traits of different breeds coat-textures and attributes. Grooming isn’t just about pulling off the look, trimming a dog’s fur needs to benefit their health too. For instance, the hunting and sporting dogs like Poodles have poms on their hips to keep joints warm in cold weather. Knowing that each dog’s haircut has a purpose can help you identify the best methods of grooming.

Stay Calm. Dogs are intuitive creatures and will pick up on your nervousness. If you are tense, a dog will mirror this behavior. This will make controlling the dog during a haircut much harder. Grooming takes precision to keep animals safe so you will need to learn techniques to stay calm and keep the pets you’re working with calm too. Some groomers bring their own dog into the room to sleep and relax. When your client’s dog sees another dog relaxing in that environment—they will settle down too.

You Will Have To Work With Aggressive Or Timid Dogs. Not every dog you work with is going to be a cakewalk. Some rescued dogs come from a difficult past and will bite or nip at you. Timid dogs are equally challenging. A dog that fights you tooth-and-nail through the entire process will force you to think abstractly to find methods to help them calm down. Sometimes it’s just having a loving touch. Senior dogs who are arthritic with limited mobility are also tough clients. As you gain experience you will get better at handling the more challenging haircuts.

Ridiculous Requests. Know that when you work with someone’s pets you might as well be working with their children. Some people can be very particular when it comes to their pets. They have every right to be and you will need to understand and carry out their wishes for their dog—no matter how ridiculous it might seem.

Owning Your Own Pet Franchise

Going into business alone is time-consuming and can be precarious even with a strong professional skill set. Think about owning a franchise. With the support of a franchisor who provides the resources and guidance for success you don’t have to make the investment alone. Splash and Dash is a franchise company that invests in their shop owners as much as shop owners invest in them—a partnership.

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