As a business owner, marketing is something you should take seriously. You want to be able to get the most out of what you do. If millennials are a group you want to market to, then you should know that this is a little different than marketing to other groups. Here are a few things you should know about marketing to millennials with your pet store franchise.
Utilize Mobile Marketing
This is a great tool because this is where they are. You want to be able to reach them in the places they are at. The good news here is that there are many options. It could be in Facebook advertisements for your pet store franchise or with other apps. Make sure that the page you direct them to is mobile friendly so that this does not affect their decision of whether or not to book with your store.
Target Social Groups
Rather than looking at an age range when you do your marketing to millennials with your pet store franchise, you need to think about targeting their social groups. This is because millennials are very nontraditional and do not stick the the “norms” for their age group. This means you have to think outside the box when you looking for ways to market to them. To do this you need to think about the things they may be interested in, such as breed specific social groups or dog lover groups. Use this as a way to narrow down your search and reach out to this population.
Be Relevant and Engaging
Another thing you need to keep in mind is the relevance of what you are saying and posting. Your social media and blog message need to give people the things they are looking for. You should not be recycling old material that they have seen a year or even a few months ago. In the same way the things you post need to be relevant to your pet store franchise.
Utilize Technology in Your Store
Millennials are used to being able to use technology to their advantage and pet store franchises that do not embrace this at all will fall behind. This could be as simple as using Apple Pay with your store checkout options. Or it could be having an app for your store. There are many ways to utilize technology within the store that will get millennials and really all your customers excited about it.