Evaluating a Pet Franchise Training Program
Splash and Dash Groomerie & Boutique Set to Begin Splash and Dash University Sept. 18-25
We live in a shifting world both in lifestyle and business. The way the American business world used to work, was a person chose a career pathway, and usually worked in this field until retirement. Since the advent of the “baby boomers,” individuals no longer follow this model. Boomers tend to have multiple career changes by the time they reach middle age. Studies suggest that “millennials” have between six and twelve career changes within a lifetime. The nature of the American economy follows a pattern.
So what does this mean for the pet franchise industry?
From both the perspective of franchisor, and prospect investors, this is an helpful development. It creates a dynamic that invites neophyte investors and opens new challenging career fields that are both fiscally and spiritually rewarding. This is especially true within the pet franchise for two reasons.
The first is that if you’re thinking about a career change, or are seeking out a challenge, the odds are in your favor to begin investing. The pet franchise is one of the only franchises that not only remain unscathed by the recession in the 2008, but was able to thrive and grow. This economical growth is showing no signs of stopping and projections of revenue generated in the year 2019 are $91.72 billion. The second reason is passion. The pet franchise allows investors to establish a business in a field where they can love going to work. Animal lovers and pet owners establish a workplace with a full sense of joy and gratification.
If you decide to invest in a pet franchise, you can rest assured that novices are welcome. Neophytes can enter this pathway without experience because good franchises have high quality training. This training should be continuous and inveterate. Newcomers to the Splash and Dash Groomerie & Boutique franchise are invited to attend Splash and Dash University (SDU). SDU is a seven day workshop that shows owners how to establish and maintain their franchise.
Coverage of Splash and Dash for Dogs Core Values and Ethics in the Pet Franchise
A good franchise has a value system that an initiative from the top down. Without a system of ethics (especially in the pet franchise where dog service is priority) the franchise will be more apt to make mistakes. Ethics and values ensure no deceptive business practices. This keeps customers and franchisees alike safe. For example, if a new franchisee does not have a comprehensive understanding of bureaucratic aspects of business and makes agreement that cannot be upheld, the repercussions could be severe. Splash and Dash Groomerie & Boutique aims to avoid mistakes like these. We have a fundamental value system in place for honest business. Our core values and pledge will be thoroughly discussed during SDU. This includes procedures with honest treatment of clients and employees, providing outstanding service, and providing healthy and sustainable products.
Why We Have Selected the Products We Carry Within the Pet Franchise
The best way to equip employees on how to sell a product is to inform them. This is exactly what will SDU will cover. Splash and Dash has configured to top five must carry products and we will show you how to sell and use them. Products are not limited to specific items. Essential product categories for a pet franchise inventory will also be part of the curriculum. We will address items like spa products and dog food.
How to Use and Protect the Brand
The marketing adage that “surprising and delighting” customers is the best way to use branding is especially true for Splash and Dash Groomerie & Boutique. The Key is to develop a brand that appeals to customer’s pathos. We have already done this. The Splash and Dash brand caters pet lovers. This is true of the entire pet industry. Owning a pet is a person’s choice and is something that benefits individual happiness. People love their pets. This love is central in creating the Splash and Dash Groomerie & Boutique brand. During SDU we will show you various elements of this branding and how to use and protect it. Logo design and various uses of company symbolism come standard.
How to Use Merchandising
Merchandising is the activity of using your retail space to boost sales and promote products. Owners of Splash and Dash Groomerie & Boutique have stores with service areas and sale floors. Stylizing this space to promote a fun ambience that invites customers in for repeat visits and pushing sales is the goal . During SDU pet business coaches help show you how to make the most of your store space. Methods like arranging clearance bins, organizing complementary products displays, queue line optimization, seasonal display, and the ten commandments of merchandising are all part of the curriculum.
Marketing Campaigns that Work and How to Target Your Customers
One of the more tedious parts of owning a business is doing the research into your target demographic. Is a target audience near your store location? How do I reach this audience? These are important questions. Splash and Dash Groomerie & Boutique aims at helping identify the answers. This happens before a prospective franchisee decides to invest.
Disclosure of customer targeting training is part of SDU. Past promotional campaigns are also on the agenda. Splash and Dash Groomerie & Boutique aids will all this research. We will also show location owners how to market their own stores via social media advertising platforms.
We will also show owners how take steps within our terminal software for maximum broadcasting.
Splash and Dash Groomerie & Boutique Management Training
An important aspect of business is management. This extends to employee management, operations management, and processes and service. Novice entrepreneurs can rest assured they will be properly trained on the “how-to” of administrative business. SDU will cover how to incentivize employees, handle human resource efforts, and day-to-day staffing.
Cost and Benefit Analysis and Price Points
From the initial stock order (ISO), to the continuous renewal of inventory, Splash and Dash Groomerie & Boutique constantly updates franchise inventories. Before ISO takes place will also assist in training location owners on which products to choose. Retail pricing is specific to each store based on regional price points. The most suitable price points for varying locations will be discussed. This also extends to services (bathing and grooming). The economy’s location will determine these price points. Also any promotional discounts and targeted sales will also be directed.
Common Technology Used in Pet Franchise
A unique element of the Splash and Dash Groomerie & Boutique technology is that owners participate in updates. For example, if an owner has an idea to expedite any process within our terminal software, they are encouraged to reach out to corporate. Home office will integrate suggestions within company terminal software. If it works, the update will be administered company wide. This is part of the Splash and Dash Groomerie & Boutique prerogative to strive for efficiency and continual growth. SDU coaches go through step-by-step directions and how to use the software to maximize the ease of conducting your pet franchise business. Any franchise worth investing in should provide in-depth training into POS systems. This is standard with Splash and Dash Groomerie & Boutique.