Pet Store Franchises

Do Your Research: What is the Best Franchise for you?

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Since the monumental boost in market growth during the years of the recession many investors have found an interest in the pet franchise. The industry is proven to be recession-proof, is continuing to grow rapidly, and provides a unique philanthropist opportunity for investors.

The key to finding a good pet franchise is finding the perfect fit. Finding the right partnership in the franchise sector is like finding your dream car. All the variables need to in place for success.

This article discusses some of the things to be aware of while researching different business models. You will want to do these things before and after reviewing a franchise disclosure document.

 

A Successful Franchise is a Two-Way Street

The reason Splash and Dash Groomerie & Boutique is an award-winning franchise that has placed on the Forbes and INC. 500 list multiple years in a row is because of the talent the company’s shop owners have.

The company looks for franchise owners based on criteria of business savvy practices. A prospective shop owner needs to be able to adopt substantiated business practices that have been proven to work previously.

A benefit of investing in Splash and Dash is that part of company culture is to work on the business, not in it. If a shop owner has an idea to expedite business or has developed a marketing campaign that worked well in their territory, corporate offices will always trial any methods that work.

The company listens to their partners and keeps what is working. This mutual approach to perfecting business is what keeps this pet franchise competitive.

Know the Brand You are Representing

Splash and Dash Groomerie & Boutique have gone to great lengths to create a brand that consumers love. The brand itself symbolizes the compassionate work that our shop owners, groomers, and bathers can be proud of.

In the pet franchise, you are working with people’s pets. Many think of their pets as their children. Shop owners realize that when they are dealing with a customer’s pet, they are dealing with an extension of that person. As a shop owner, you would be fulfilling the role of liaison between the brand and your customers—the face of the shop.

High-quality service and providing educational moments with retail engagement is how shop owners serve the community. Charity events for dog rescues are strongly encouraged. We hearten our shop owners to be leaders in their community.

 

Pick a Pet Franchise that is Invested in You

The reason many opt for a franchise over an independent business is because the groundwork has already been done. This saves time which is inevitably money in the marketplace. An initial stock order, creating a brand, choosing a POS system, designing training manuals, and hiring staff just scrapes the list of opening a small business.

A Splash and Dash Groomerie & Boutique shop owner receives thorough support through these projects. Shop owners receive valuable group-buying discounts exclusive to the company. The Splash and Dash brand is already finalized and protected. A state of the art POS system via our terminal software is at your disposal. The software tracks all back-office operations. All new shop owners receive massive on-site training and support from the first day, all the way to their grand opening, and throughout their whole time as a shop owner.

 

Pick a Pet Franchise that You Know You’ll Love

It makes no sense to waste your dream and settle for something, especially a small business. If you have dreamed of owning a mom and pop dog grooming pet franchise, that doesn’t have the industrial disconnection that big-box stores have then Splash and Dash Groomerie & Boutique might be worth checking out.

Don’t take it from me. Please visit a shop and take a look around.  As you review your options it is imperative to speak with a current franchise owner. They can give you insights and guidance into the day-to-day operations that you are interested in.

I leave you with the words of one our current shop owners that loves what he does.

“I worked in corporate America for about 20 years, had enough, and wanted to do something that made me happy. I went with a franchise over starting my own pet store because I have no idea what I’m doing. Having  the support of the franchise behind me felt basically like they handed  me their model said ‘If you follow this, you should be successful.’”— John Neugebauer, pet franchise owner in San Diego California.

 

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Four Valentine’s Day Marketing Ideas for Pet Care Franchise

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Valentine’s Day is nearly a twenty billion dollar holiday. 9 in 10 Americans plan on spending $88 on average, according to the National Retail Federation. Providing for customers on this holiday is not solely for florists and jewelers, it is an opportunity for those in the pet care franchise too.

 

The pet care franchise can take advantage of the romance in the air with unique promotions and marketing that appeals to the enamored consumer.

 

Splash and Dash Groomerie & Boutique is doing their part for lovers by providing customers with a Valentine’s Day special. On the 14th of February, customers can walk into any shop and treat their pet to a Pawdicure and either facial for only $14.

 

Yet there are so many fun ways to involve your customers into the romance of the holiday and to increase business. This pet care franchise article will break down 4 easy and sweet ways to show the love on Valentine’s day.

 

Automated Text Messages Prompting Your Pet Care Franchise

 

In  2017, everyone is within instant reach of their cell phone and it is reported that the average person responds to a text within 90 seconds of receiving it.

 

Splash and Dash Groomerie & Boutique has the fortune of being able to use terminal software to automate text messages around formulated marketing campaigns. Use this! Emails are still important, but texting has an edge that an email can’t do. It is immediate.

 

Keep text messages “on brand” for the holiday with romantic wording. Use words like “special someone,” “Cupid’s arrow,” and “sweetheart.”

 

An example of an automated text message could  read:

 

Happy Valentine’s Day!

Splash and Dash has a special Off-Fur!  

Feb, 14th we will want to extend the luxury of a Pawdicure and either facial for ONLY $14! Our way of shooting Cupid’s  arrow.  

 

XOXO,

Splash and Dash Groomerie & Boutique

 

Socialize the Love on Social Media

 

Consider a “Share the Love” giveaway. Formulate your own hashtag that is relevant to your store like #SplashandDashSmooches or #BarksforVday and have customers tag pictures of them with their dogs. Your own pet care franchise shop can have it’s own specific hashtag.

 

When something is hashtagged, it is cataloged via the hashtag and you can then pick one of your favorites, share it through your own local shop social media, and gift this customer with something special.

 

This is a fun way to engage your loyal customer base.

 

Remember, not every customer is full of the roses and champagne sentiment. Cater to the anti-Valentine’s Day audience too! On top of a “Share the Love” giveaway, have your customers post break-up stories on Twitter or Facebook. Pick the funniest story and re-post it with your hashtags.

 

The more people involved and hashtagging the giveaway hashtag the more free advertisement and promotion your shop receives. The pet care franchise has an advantage of intrinsic cuteness too, so this is always helpful.

 

Posts will stay relevant on their perspective social media site and engagement will be stronger.

Charity’s Can Always Use Some Love

 

The pet care franchise sector has amazing opportunities to give back to local shelters, humane organizations, and rescue non-profits.

 

Team up with a local charity and encourage your customers to participate. You could host a rescue adoption day in your shop, or have proceeds of your Valentine’s promotion go to a charity.

 

Not only does this have consumer appeal, but it betters your local community—doing something that many pet care franchise owners seek in their shop’s efforts.

Video Engagement

 

Studies have shown that the most effective engagement is quick and impactful—video.  No matter what strategy you decide to go with in your pet care franchise Valentine’s day marketing campaign, video is one of the best way to publicize your shop.

 

A quick video showcasing some of your Valentine’s day products, a doggie getting a facial, or details of the event you plan on hosting can reach a massive amount of your clientele. Make sure to include all the details of the $14 Valentine’s day special, and any other sweet marketing tactics you think up.

 

Splash and Dash Groomerie & Boutique wants to wish you a happy Valentine’s day that is special for all our two and four-legged lovers!

 

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