Pet Store Franchises

Doggy Day Care Boom: What it means to Potential Franchise Owners

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When it comes to finding the best franchise, many people often go directly to which franchise they think is the hottest. The mentality here is that you strike while the iron is hot and if these businesses are making money, why not jump on the bandwagon? This is the case with doggy daycare franchises across the country. They are popping up everywhere and seem to be the new “it” service pet parents are looking for. This is why it is important to understand the impact it will have on other pet franchises.

 

The Rise of Doggy Daycare

A decade ago, if you had said the words doggy daycare, most people would have had no clue what you were talking about.  While there were some options, this industry has really only taken off within the last several years. There are several reasons for this. One is that people have proven that they love their pets like family. In fact, people love their pets to the extent that they will go without in order to give to their pets. For working families, especially ones with hyper dogs, this is a good solution. It allows the animal to get exercise, attention and socialization during the day. Today, most people know about doggy daycare, even if they do not understand how it works or how it differs from boarding.

 

The Influence This Has Had on the Pet Industry

It may seem that a surge in one area of the pet industry would be felt in others. The truth of the matter is that it really has not affected other pet businesses. It has contributed to the growth of the pet industry, though not at the expense of other businesses. There are many pet businesses that have included doggy daycare as a part of their business model to capitalize on this hot trend.  However, this has not detracted from the sales in other categories. For instance, grooming salons have not seen a decrease in sales since this trend emerged. Rather it seems doggy daycare has filled a gap in the industry no one knew was missing.

 

Is Doggy Daycare a Viable Business Opportunity

Depending on what you are looking for with your business, it can be lucrative. However, you should not choose your pet franchise simply because you think it is trendy as trends come and go. Take the time to understand what the business has to offer, the potential revenue you could earn and what the vision for the company is. It should also be noted that there are several drawbacks when it comes to doggy daycare. You will want to take a look at the entire franchise to understand if this is the right opportunity for you.

How to Use Holiday Shopping to Drive Sales in Pet Franchises

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Many business owners love the holiday season for more than just the beautiful snow and abundance of egg nog but for the revenue it can generate for the company. Hundreds of billions of dollars are spent during the holidays every year and people are spending more money than ever on their dogs. if you want to see the most money from this spending then there are some tips for marketing pet franchises at the holiday.

 

 

Create the Right Deals for Pet Franchises

There is no denying that everyone wants an amazing deal on merchandise at the holidays. You want to create a sale that is eye catching without cutting your profits too much. Take a look at the items that are selling best. These are the ones you want to put the deepest discount on. Make sure you are not undervaluing your product as this can be bad for your image. If you are unsure of the price to market at, talk with your franchisor.

 

 

Build Anticipation

One of the best things you can do is to create anticipation for your sales. You want to make people excited to come into your store and buy something they want for their pets. While the great deals will get people excited, you have to reach them. Make sure you are using social media and online marketing to your advantage with pet franchises. There are several sites that post holiday deals all through the holiday season so make sure you advertise your sales online so it can be picked up by other sites. Even if they are simply posting your ads to drive traffic for their own gain, your sales will benefit from this.

 

All Your Marketing Should be Personable

This is true all year long, but the holidays are about cheer. If you aren’t showing that your company is cheerful, then it may deter traffic. This does not mean you have to decorate the store from head to toe and force employees to wear Santa hats. Rather just adding a little fun and festive element to all your marketing materials can go a long way.

 

Use the Right Keywords

Whether you are sending a mass email or creating a landing page, the keywords are the bread and butter for marketing pet franchises online. This is what will draw in people through searches and help to make your marketing materials visible. In emails, this can be the difference between your email ending up in the inbox or the junk folder.