Pet Store Franchises

Pet Industry Market Report on Pet Food, Pet Health and Pet Parents

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The pet marketing is constantly evolving. We all know the attitudes of pet parents are changing over the years. Many pet parents now see their pets as a member of the family. Along with this their attitudes about the health and wellness of their pet is changing as well. This is why it is important to know about some of the ways that the pet industry is changing. Here are some of the changes you should be aware of with your dog grooming business

 

Studies on Pet Parent Attitudes Toward Pet Food and its Effect on Health

Back in February of 2014, Pet Food Industry magazine conducted a study of pet parents. The point was to see whether they thought that high quality pet food had an impact on the health of their pet. At the time approximately half of all dog and cat owners polled agreed with the statement. They did a follow up survey asking the same question in August 2015.  These results showed even greater support of this idea. It showed that 63% of dog owners and 59% of cat owners agree.  

 

This shows a trend in thinking for pet parents in terms of providing high quality pet food to help give their pet a healthier life. This shows the shift in the pet industry to  valuing the quality of life and well being for their pets. This is seen in people spending more on vet costs as well as wellness items for their pets.

 

The Pet Obesity Epidemic and its Impact on Pet Food

There is no denying that the pet obesity epidemic is on the rise and a serious issue to be confronted within the pet industry. Back in 2014 the Association for Pet Obesity Prevention conducted a survey and found that approximately 58% of cats and 53% of dogs are overweight. These are startling figures since we know the negative impact this can have on pets, just as it does for people. This has had a huge impact on the pet food market as well.

 

In the spring of 2015 Experian Marketing Services released their quarterly Simmons National Consumer Survey for the pet industry and this found that 21% of dog owners and 19% of cat owners purchased foods specifically for the the weight or age of their pet. These numbers are up 4% from where they were a decade ago. This shows that consumers are paying more attention to the marketing on the food to find ones that are specifically targeted for their pet.

 

You may look at these stats and think they mean nothing to pet franchises. However, the research is showing that premium and super-premium  pet food products, such as natural and organic high quality products. This will have a bigger appeal to your customers. This means you need to be focusing your attention on marketing these products. While doing this you should ultimately be promoting wellness with every customer you talk to. These stats on the pet industry can give you a good glimpse into the mind of your customers and is not something to be taken lightly.

Generate More Revenue with Google for Your Dog Grooming Business

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The Importance of First Page Rankings

There are many reasons why you want to be on the first page of Google rankings. The most important reason though is to be visible to your prospective customers. This gives them the chance to see what you have to offer and even know you exist. Since Google is the #1 search engine, producing around 12 billion searches a month, with 1.7 billion unique users. This shows just how important Google is to ranking your dog grooming business website.

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It is also important to note that about 93% of all decisions to buy start with an online search, whether it was the pet industry or not. This is because it is a better way for people to get the information they are looking for.

The thing to keep in mind here is that most people will not go beyond the first page of a search to find a dog grooming business. In fact, statistics tell us that 91.5% of web traffic from Google is with sites on the first page.

These numbers dwindle significantly the further back in the search they are. For instance, if your website is on the 2nd page you will have to share 4.8% of the visitors with all the other traffic on that page. This number gets even smaller to 1.1% on the 3rd page.

Important Considerations About Reaching the First page

Even  when you get the first page with the website for your dog grooming business it is important to remember that your journey does not end here. You still have plenty of work to do to keep this standing. Not only because algorithms are constantly changing but you will also have competition popping up that can throw you off. Your competition will be continually working to take your spot, so stay vigilant.

Expansion is essential to not only  keeping your first place position but also to creating greater lead generation to grow your business. There are two factors you need to keep in mind with the pet franchise.

Even once you get to the first page of Google, there are still many things you need to think about to stay on top with your dog grooming business website.  Expansion is the key to lead generation success.There are two crucial factors which you still need to address:

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  1. The Place Ranking Matters. This does not mean you should be number 10 on page one, rather you want to strive to be #1. This will bring you in about 32.5% of the traffic to the search. If you are at #2, then you will only get about 17.6% of the traffic. This goes down even more for #3 to 11.4%. This continues to drop down until you get to #10 on the first page which only brings in about 2.4% of the traffic. This may be better than the horrible traffic you will receive on page 2 but that doesn’t mean you should settle for this.
  2. Your Keywords Matter. There are some that are going to be more popular than others which is why you need to carefully consider which ones you will aim for. You may find that one keyword gets 10,000 searches per month while another only gets 100. Ideally you want to be #1 for both of these but being #1 for the one with the greater searches can bring you in even more leads than the less searched term. Keep in mind that the more searches there are for a keyword, generally the more competition there will be for top ranking.

The thing to keep in mind is that having a dog grooming business website that is on the first page is a subliminal message to people that your website is better than your competition. You want to do the best with the website and the customer care you provide. Part of this means providing valuable information to your audience as well as snagging that #1 spot from your competition.