Pet Store Franchises

Splash and Dash Narrows Margins of Equality

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Marginalized Individuals Escape Barriers of Corporate America into Franchising: Splash and Dash Groomerie & Boutique Helps the Trend Continue by Helping Many to Own Their Own Business

Many choose to leave corporate America to invest in a pet store franchise because they’re passionate about pets, want to make money, and want to impact the world in a beneficial way. This is the opportunity Splash and Dash Groomerie & Boutique provides.

Dogs do not discriminate and neither should anyone.

As new market trends emerge the company maintains its core values to supply opportunities for pet lovers of all backgrounds. Splash and Dash Groomerie & Boutique provides business ownership opportunities, job creation, and brings new business to under-served communities. The pet store franchise also prides itself on publicizing helpful information on keeping pets healthy and happy.

Splash and Dash does not do this to be political correct (“PC”). The pet store franchise simply aims to help those with a passion for animals and entrepreneurship make a guided decision to own their own small business.

Statistics Show Men Dominate the Franchise Sector

According to the Wall Street Journal, women who have chosen the path of franchising account for 28.1% of the sector. While 71.9% of the franchises owned in the American economy are owned primarily owned by men. The trend continues, but the playing field is evened further when examining the statistics on multiple unit owners. 20.1% of all franchise owners are male leaving 16.2 % females.

As the Glass Ceiling breaks, and equal opportunity employment becomes a norm in the economy, many have turned to franchising as a way to escape the barriers of the traditional workplace. Unfortunately there is still disparity.  

Splash and Dash Groomerie & Boutique has owners from all different walks of life and is proud of all our female shop owners like Beth McElroy who was one of the first to join our family with her shop in Monroe New York. Whether you’re interested in a pet store franchise or just another person living their life, gender equality is important.

Business Equality is a Win-Win

Franchise opportunities outside of being a pet store franchise are experiencing a dynamic and enterprise-improving trend. Minorities are investing. Black, Hispanics, Asians, and Native Americans are all following their passion. This is great news culturally and for business.

The U.S. Census Bureau shows that minority owned business increased by 45.6% between 2002 and 2007. Finance experts agree that this trend will continue on as numbers are compiled.

The reason for this trend is not complicated. There are simply more minorities present within the country as a new population shift occurs. For the franchising realm this means more franchisees, employees, and consumers.

Lesson from the Athletic Related Business

During the summer Olympics of 1996 the American economy changed. NBC had more coverage of women sporting events than any other Olympic year previously. The network also decided to do more female athlete features which made advertisements align toward highlighting women. People realized the obvious.

Women might like sports just as much as men.

Being a misogynist is not only unethical but is also counterproductive. Ignoring a market gap is foolish. Women–as a consumer of sporting goods–were being overlooked. Since the 1996 Olympics, sporting good retailers have evened out the supply of products.They are now carrying closer to an equal amount of products for all genders. Athletic stores doubled their consumer base by carrying products for both men and women.

The lesson a pet store franchise can take away from this event, is that ignoring market gaps for any reason is bad business.

The Next Market Gap Trend

Many financial experts are advising that the economy is sitting on a gold mine. A gold mine of money and a gold mine of opportunity. Franchises have the ability to provide to a market gap that has been previously excluded–people with disabilities.

According to the World Bank, one billion or 15% of the world population experience some form of disability. One fifth, or anywhere from 110 to 190 million possess a significant disability. Trends like advancement in medicine that allot for higher life spans, and the ability for people to survive diseases and injury make this a continually growing market.

Opportunities like this are beneficial for everyone involved. Entrepreneurs and CEO’s alike spend a great deal of time researching market gaps and trends to have a successful business.

When a market gap also helps people, and positively impacts the world, then we all win.

Splash and Dash Groomerie & Boutique–a pet store franchise–loves bringing awareness to injustices within the world of pets, and out. The way this company does this is by partnering with local shelters to help find pets loving homes, help facilitate therapy dogs for all kinds of people in need (disabilities included), and being a business opportunity for those who also want to follow their passion and make a difference.  

 

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Pets-At-Work Programs Becoming More Popular

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Pet Franchise Applauds Business Efforts to Make Pet-Friendly Design of Corporate Offices

There is a reason that the pet franchise industry grew strongly in enterprise during the Great Recession. When the economy makes individuals more frugal, they turn to their pets for comfort—a less costly and very loving way for one to enjoy themselves. Instead of buying a sports car, people pet their dogs.

The numbers in the pet franchise are continuing to rise, and more business venturists are seeing the value of dogs. Many corporate offices are implementing pet-friendly designs, both in architecture and in company policy.

Having pets in the workplace helps strengthen company culture, increases employee morale, and productivity, and decreases stress– taking advantage of the therapeutic aspects of animals.

One of the pioneers of pet-friendly philosophy in the office is Vincent Bradley–CEO of Banfield Pet Hospital, a division of Mars. INC. Bradley and his dog Bingo (mixed breed Labrador), have opened the doggie doors for pets to be involved in places of business.

This pet franchise article discusses Banfield’s model of Pets-at-work program (PAWS).

Shake PAWS at the Top

For a company to have a successful pet-friendly atmosphere, the company needs to embrace new policies holistically. Bradley suggests a rearrangement of cultural aspects of the company like new design elements, a commitment from employees, and most importantly leadership at the top.

A pet franchise, of course, has built in features for pet friendliness. Most office jobs do not. It takes executive leadership fully backing the changes for all levels of employment to accept dogs at desks.

Once a CEO and management are on board, everything falls into place. “You need buy-in at the top right from the get-go,” Bradley tells INC. writers.

Design for the Dogs

Banfield hosts three interconnected buildings linked together with walking trails within the 18 acre and wifi enabled workplace. These walk ways encourage collaborative work efforts, and gets employees away from their desk for dog walk breaks.

Breaks are imperative for corporate offices when protecting eyes from straining on computer screens, and allowing variations of posture to decrease chances of employees developing Carpal Tunnel.

Plus, it’s great for the dogs.  

The offices also feature a three-story dog ramp which helps make all areas of the building accessible to dogs and their parents. Button activated watering stations pump hygienic water for thirsty dogs.

Banfield also incorporates a bring-your-own-bed policy for dogs to lay in while their owners work and an on-site dog park for dogs to exercise and play.

Sounds like paradise to those in the pet franchise.

Implementation of PAWS; All Dogs Go to the Office

Bringing your dog to work can be problematic. Ask any Splash and Dash Groomerie & Boutique shop owner, dogs are amazing, but require some accommodation to make sure dogs and employees are comfortable and safe.  Again, this is a cornerstone for the pet franchise, but will take some evolving for other sectors to pursue. Company-wide policies that are concise and enforced must take place for a pet-friendly culture to exist.

How Banfield did it:

  • In-depth behavior assessment of dogs to certify them for the workplace which is conducted by a dog trainer.
  • Vaccination requirement.
  • Leash policy with a color code system that visually shows dog owners that other pets are certified, and the approachability of the dog.
    • Green Leash=Pet is routinely friendly with people and dogs.
    • Yellow Leash=Suggests it’s best to ask pet owners before petting or allowing dogs to say hello.
  • Associate education to safeguard that dogs are house trained and have proper obedience training.
  • Additional training is provided for pets that do not receive certification their first time.
  • An on-site animal behaviorist is available to assist with pets.
  • A PAWS committee settles any disputes or issues involving a dog in the building.

Assessment is completed by a professional dog trainer, and currently, 200 of Banfield’s employees have their dogs certified.

61% of dogs certified received green leashes, with 34% receiving yellow leashes. Bradley has a yellow leash, “to give him a little more space and to let other associates see that there’s nothing wrong with having a yellow leash,” Bradley tells INC writers.  

We in the pet franchise at Splash and Dash Groomerie & Boutique cheer on Banfield Pet Hospital for innovating the workplace, and praise Vincent Bradley and others for making this happen.

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