4 Pet Parent Trends Your Pet Grooming Franchise Should Know

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Pet ownership has been on the rise for years and the way people view their pets has been changing as well. This has been good news for the pet industry as well as your pet grooming franchise. Here are a few trends you should know about.

pet grooming servicesThe Perception of Being a “Pet Parent” Has Changed

A study done back in 2011 found that 91% of all pet owners considered their pets a part of their family. This is why many people have started referring to themselves a pet parent rather than just a pet owner. Another study done at Massachusetts General Hospital looked at the brains of mothers with pets. They found that mothers had the same responses when they were looking at their pets as they did when looking at their children. This shows that people really do view their pets as one of their children. This is great news for a pet grooming franchise as you know that people will be willing to spend money on their pets just as they would their own child.

People Quality Food is in Demand with the Pet Grooming Franchise

Another study found that 74% of people share at least one meal a day with their pets. Additionally it found that people are more willing to buy high quality pet food for their pets rather than whatever was on sale at the grocery store. This improved mentality on wellness for dogs has prompted many stores to start offering high quality foods and treats that work with a natural and organic diet.

Pet Parents Want More Grooming and Professional Styling

Before this revolution in the way people viewed their pets it was common to bathe your dog at home. Some parents would even leave this task to older children. Today though most people take their dogs into a pet grooming franchise to have their grooming needs met. Not only are these parents willing to pay for a professional bath, but they are more likely to get their pet styled as well.

The Best Doggy Daycare is of Supreme Importance
Just as parents want to find the best daycare and preschools for their child, so pet parents want to find the best doggy daycares they can find for their pets. Even just a few years ago, pet parents would jump on whatever doggy daycare was available. There are more options now and pet parents are taking advantage of the information age to find the best facility for their pet. This is why it can be helpful if your pet grooming franchise does not offer doggy daycare that you team up with a doggy daycare and promote each other’s services.

Doggy Day Care Boom: What it means to Potential Franchise Owners

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When it comes to finding the best franchise, many people often go directly to which franchise they think is the hottest. The mentality here is that you strike while the iron is hot and if these businesses are making money, why not jump on the bandwagon? This is the case with doggy daycare franchises across the country. They are popping up everywhere and seem to be the new “it” service pet parents are looking for. This is why it is important to understand the impact it will have on other pet franchises.

 

The Rise of Doggy Daycare

A decade ago, if you had said the words doggy daycare, most people would have had no clue what you were talking about.  While there were some options, this industry has really only taken off within the last several years. There are several reasons for this. One is that people have proven that they love their pets like family. In fact, people love their pets to the extent that they will go without in order to give to their pets. For working families, especially ones with hyper dogs, this is a good solution. It allows the animal to get exercise, attention and socialization during the day. Today, most people know about doggy daycare, even if they do not understand how it works or how it differs from boarding.

 

The Influence This Has Had on the Pet Industry

It may seem that a surge in one area of the pet industry would be felt in others. The truth of the matter is that it really has not affected other pet businesses. It has contributed to the growth of the pet industry, though not at the expense of other businesses. There are many pet businesses that have included doggy daycare as a part of their business model to capitalize on this hot trend.  However, this has not detracted from the sales in other categories. For instance, grooming salons have not seen a decrease in sales since this trend emerged. Rather it seems doggy daycare has filled a gap in the industry no one knew was missing.

 

Is Doggy Daycare a Viable Business Opportunity

Depending on what you are looking for with your business, it can be lucrative. However, you should not choose your pet franchise simply because you think it is trendy as trends come and go. Take the time to understand what the business has to offer, the potential revenue you could earn and what the vision for the company is. It should also be noted that there are several drawbacks when it comes to doggy daycare. You will want to take a look at the entire franchise to understand if this is the right opportunity for you.