Pet Franchise

4 Marketing Mistakes Newly Opened Grooming Franchise Tend to Make

/in /by

Studies have shown that the first year you have a grooming franchise is the most important to the future success of the business. Since marketing is the heart of any business, it is important to understand the biggest mistakes new grooming franchises tend to make as well as solutions to these problems.

 

1. Not Following the Marketing Plan Laid Out by the Franchisor

Following the plans and rules of the franchisor is the most important thing you can do as a grooming franchise. Not only could you find yourself in breach of your contract for not following these rules but they are there for a reason. These plans are developed by marketing professionals and are shown to work. Along with this, you should be utilizing the marketing material provided by the franchisor rather than trying to create your own.

 

2. Fear of Marketing Your Grooming Franchise

Another common issue people have with marketing is the fear of it. This is not something you should fear because everything you do boils down to marketing. As our Founder and CEO at Splash and Dash Dan J. Barton (also known as The Pet Business Coach) like to say, “Consider yourself a marketing company first and a grooming franchise second.” Every interaction with your business is a way of marketing. Build relationships, advertise, get involved in your community. Do everything you can to let people know who you are and what your company stands for.

 

3. Lack of Focus

While obviously the goal of all marketing is to bring people into your grooming franchise to buy products and services, you should make sure you have a focused marketing campaign. Many business owners think they can just market for the sake of marketing without a clear vision or plan. Unfortunately these tend to be the least successful marketing plans.

 

4. Doing it All Yourself

The one nice aspect of having a grooming franchise is that your franchisor will handle marketing and branding on a national level. This means you get to take on the marketing for your local market. Do not try to do this all on your own. Consult with professionals, use the tools provided by your franchisor, and allow your staff to help you through this. Doing this will help you to have the best success with your marketing campaigns.

Follow Splash and Dash Groomerie & Boutique:

Do You Dream of Firing Your Boss? Here’s How to Do It

/in /by

Many people have a work life that goes something like this: You get up early in the morning and drive through terrible traffic just to get to an office. You are responsible for menial tasks that you get no credit for with a boss always watching your every move and criticizing you. The worst part is that you aren’t even getting the compensation you deserve. The ideal pet store franchise in your town might just change your life.

 

But what can you do about this? While it may seem like you are stuck doing the same job you loathe from a boss you hate, the truth is that there are ways you can get off the current career path and make your own way. Here are a few of the ways:

 

1. Become Self Employed

Being self employed is honestly is not as difficult as you think it is. In fact, the internet has made it easy for people with various trades to do this. However, that means you must possess a skill or talent and be able to provide goods or services. If you can make things with your hands, then you can even sell these items to make money. Many people who do this, though, only work part time and often don’t make a great deal of money.

 

2. Start Your Own Business

This is the most difficult way to go into business for yourself. This is because you will need to have an original idea as well as have a significant amount of money for start up. You will also need to create an entire marketing and business plan, which is difficult to do if you are not experienced with these areas. You will need to know a little bit about a lot of things such as accounting, purchasing, hiring, sales, etc. Studies have discovered that 25% of new businesses fail within the first year they open which also makes this a risky investment.

 

3. Buy a Grooming Franchise

OK so you can buy a franchise in any industry you like, but with a $59 Billion dollar industry that has been shown to be recession proof, why not go with grooming franchise? You will have the tools you need to get your business up and running, including support, training and much more. You will also know that the marketing and business strategies are tried and true, which makes this a safer investment for you in the long run. With that being said, it is important that you choose the grooming franchise opportunity that will be right for your needs. This will ensure you have the most success.

Follow Splash and Dash Groomerie & Boutique: