Pet Franchise

Create a Raving Fan Base with Your Pet Grooming Franchise

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In today’s technology-friendly world, having a fan base is important. This improves your image, drives new traffic and having a great fan base is essential to new growth. There are a few ways that you can create and grow your pet grooming franchise fan base.

 

Know What Your Customers Want From Your Pet Grooming Franchise

It is important to know what your customers want. The best way to stay in tune with your customers is with social media.  It is a great tool for interacting with your customers. You can get feedback on your pet grooming franchise that can help you to improve your services. Remember to engage your customers rather than just using social media to promote your company.

 

Make the Most Out of Every Customer Interaction

Another way that you can create loyal fans that love your company is by giving the best service. Sometimes a simple offer to carry items to your customer’s car can make all the difference in the world. You should always put an emphasis on customer service as this is the foundation of your business. Find ways that you can go above and beyond for your customer. For instance, here at Splash and Dash, we not only offer amazing hair cuts for your dog, but we also fix bad hair cuts for free.

Be Ready to Adapt

There are many times when you may need to adapt or change your approach. This could be due to technology upgrades or simply new trends. Staying current is important to having raving fans. Just be sure that you are working within the parameters of your pet grooming franchise agreement. If you are not sure, make sure you find out.

Reward Your Loyal Customers

Letting your loyal customers know you care is one of the best ways to turn them into raving fans who will be by your side for years to come. Studies have shown that 54% of people are more likely to be loyal to a company that offers some sort of loyalty program. Even if this is something you pay out of your pocket, it is still a great way to bring customers in the door and keep them loyal to you rather than your competitors. It doesn’t have to be something big, but something that lets them know you care.

 

Turn Your Employees Into Your Fans

In today’s world it is not uncommon to go into a business and find a begrudging employee behind the counter who hates their job. This is not doing your business any favors. Rather, turn your employees into your fans. To do this you will need to hire the right staff and create an environment that is fun. Valuing your employees is something many pet grooming franchise owners forget to do, but it can be a huge help when creating fans.

 

Employees that are fans are great ambassadors of your brand. They have a better attitude with your customers as well as each other. You will also find that they can help get the word out about your company and help improve your social media reach which will help to grow your fan base.

 

5 Tips to Grow Your Pet Grooming Franchise

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Owning a pet grooming franchise can be one of the most rewarding experiences of your life. You can take control of your future and own a business that is worthwhile. However, many franchise owners find growth to be difficult. Here are a few tips that can help you with this.

1. Follow the Plan Laid Out by the Franchisor

This is important because many franchisees think they can do what they want. This can not only land you in hot water with your franchisor but can also impact your growth. The business and marketing plans are strategically tested and proven to work. The franchisor wants your pet grooming franchise to make money just as much as you do. Follow the plan laid out and you will be surprised at the results you get.

 

2. Hire the Right Team

This is another integral aspect of owning a pet franchise, or any business really. Having a team that is not only knowledgeable, but hardworking and cohesive makes all the difference. Tasks will get done in the business easier and your customers will be happy. You can read the blog on how to find the best team for your pet grooming franchise.

 

3. Never Stop Marketing Your Pet Grooming Franchise

Just because the franchise offers some marketing, especially on a national level, does not mean that you should stop marketing. Rather, this is all the more reason why you need to market. Once the ball starts rolling with your marketing, you need to continue with the momentum. This is what will make your business a household name and will improve your reputation.

 

4. Get Involved in the Community

A common misconception many pet grooming franchise owners have is they are too busy to worry about community involvement. The truth is that getting involved in the community is essential to your growth. This will build your reputation within the community and can give you a chance to get to know your potential customers. It is helpful if you get involved in community events related to pets, such as adoption drives, though any community involvement is great.

 

5. Be Open to Learn

Just because you own a pet grooming franchise does not mean that you are done learning. There is always something new that can be learned about the industry. This could be advances in technology related to your business or even just new marketing trends. Make sure you are reading when you can and attend seminars and events that can help you to grow your business.