Pet Franchise

6 Tips for Improving Online Communication in Pet Franchises

/in /by

Social media has given the owners of pet franchises more chances to build and communicate with clients and customers than ever before. By utilizing it effectively, you can reach your current clientele, build on it, and maintain consumer loyalty. Here are a couple of tips on communicating with your social media audience:

 

1.      Post Regularly for Your Pet Franchises

For owners of pet franchises, maintaining an online presence is probably one of the hardest things to do. While it might seem like enough to simply build a webpage to allow responses, you should also be posting articles, status updates, and responses to your customers to show it is a well-maintained webpage and that you care about consumers. Make it a priority to post on the business Facebook page minimally once a day. You should post on all your social media pages regularly to help build your customer base. You may need to respond more often if customers are engaging with you more. It only takes a little effort to make someone feel more special and having a company that you like to respond to you is just enough for many consumers.

 

2.      Respond to All Consumers

Every comment for pet franchises is important regardless of whether the consumer is saying something positive or negative. Take the time out of your day to respond to each consumer who leaves you a message. This is your chance to turn around a bad experience or build solidarity and member loyalty.

 

3.      Link Multiple Accounts

Facebook, Twitter, Instagram, WordPress, Pinterest, and many other social media sites out there. If you have multiple social media webpages, link them. Not only does linking them give you the ability to update them all at once, but it helps you remember they exist.

 

4.      Post Positive Messages

Consumers love to know that the pet franchise they shop at is made up of real people who love what they do. When you post on social media, do not say anything rude, mean, or hurtful, but try to be peppy, upbeat, positive, or motivating. You will leave a longer-lasting impression that way. Finally, do not forget your holidays.

 

pet store franchises

5.      Use the #Hashtag

The hashtag has become so important in social media over the last few years that even Facebook has included it in its system. With pet franchises, the hashtag will not only make you easier to find regarding specific topics but will help others refer to what you’re doing. Use the hashtag where it is appropriate and your audience will build, even if the topic is not business-related. #HappyHolidays from #SplashandDashforDogs.

 

6.      Remember Social Media is Public Relations

It is easy to forget because the internet is part of our personal lives, but when you are on your business accounts talking to your clientele through social media, this is an act of public relations. Be professional and respectful. Remember: maintaining social media webpages is a form of customer service.

 

How Networking Affects Your Pet Grooming Franchise

/in /by

Networking is the most powerful tool in not only the pet grooming franchise, but business owning in general. All it takes is the ability to talk to people. There are a number of ways to communicate with others: in person, through email, phone calls, and social media. Never underestimate the power of networking and here is why.

 

Allows You to Exchange Knowledge

Whether you’re speaking with another pet grooming franchise owner, another person in the pet industry, or someone outside of your industry all together, there’s always something you will walk away with if you’re networking. You can exchange budgeting ideas, management styles, see how they run their business or maybe they’ll learn from yours. There’s a never ending list of possibilities when it comes to entrepreneurial knowledge that could help you run your pet business better. Even if it’s a fine detail you never thought of.

 

Builds Opportunities at Your Pet Grooming Franchise

As you get to know others inside and outside your industry, you’re able to locate opportunities for your pet grooming franchise. Marketing options will appear whether it’s a social media outlet you never thought of, a convention, or close and long distance advertisement, once you step through the door of networking, you will see others open their doors as well, giving you options and opportunities to further grow your business, invite new clients in, and create business referrals.pet grooming

 

Builds Connections

One of the opportunities that networking presents to your pet grooming franchise is the ability to connect with other business owners. It gives you the opportunity to find associates in places like the ASPCA, pet sport associations, dog clubs, and more which could present you with the opportunity to connect with their clients and members, bringing more attention to your pet grooming franchise.

 

Increases Confidence

As your pet grooming franchise grows, you’ll feel your confidence grow with it. As positive reviews and feedback come in via word-of-mouth and social websites like Yelp, you’ll feel the reassurance that you’ve made the right choice and are doing the right thing in your new position.

 

Raises Your Franchise Profile

pet grooming franchiseAs you network your pet grooming franchise, you will see your store profile and name grow bigger. This is not only about getting more business or more confidence, but you will feel an increasing sense of pride in what you’re doing and a level of importance that you may never have known existed. On top of that, as you regularly attend business or social events, more people will begin to recognize you and your reputation in the pet industry will grow as more knowledgeable, supportive, and reliable.

 

So before you think of skipping that next doggie social event or become bashful about handing out a business card, think of the opportunities sharing your pet grooming franchise will bring to you.