Pet Franchise

5 Healthy Premium Food Alternatives

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In 2015, a number of companies and new start-ups began debuting premium food choices for pets in a premiumization trend. The goals of these strategies were to design health-conscious food options for pet owners. The reasoning behind this is sound. Recent marketing pushes and demand for nutritious diet options have been on the rise, and the pet franchise industry are receiving the new inventory options.Splash and Dash for Dogs has found some of the more innovative brands that pet franchisees should be aware of.

TurboPUP ‘Complete K9 Meal Bars’

One of the most mediatized startups that began in 2015 is TurboPUP. The company gained recognition through ABC’s Shark Tank. Founder Kristina Guerrero created the meal bar when she was back-country hiking with her dogs and began to worry about their hunger. 4 years later, Guerrero began her Company TurboPUP which supplies 100% grain-free and all natural ingredients like Chickpea Flour, Pomegranate, and Organic Chia Seeds. The Bars have Omega-3s and 28 grams of protein. The bars are nice for convenience when on the go. The mindset of the company is to provide dog food that is held to the same standard of human food. Customers who like outdoor activities will be more apt to use these bars. They can be used supplementary to a dog’s diet, or just as meals when on the go.

Orijen Grain-Free Dry Dog Food

Orijen is another company the pet franchise industry should know. They pride themselves on making biologically appropriate and regional ingredients. The food itself is 85-90% meat based. Orijen believes that because dog ancestry traces back to the carnivorous gray wolf– despite domestication and breeding–today’s dogs still need the high-protein diet that mimics wolf diets. Orijen limits the amount of carbohydrates used in their food because dogs and cats posses no biological requirements for this and cite this as a leading reason for pet obesity. This is one of the only companies that specifically limits carbohydrates while other companies tend to use whole grains.

The Honest Kitchen

Another company that is both making and marketing their products as human grade is The Honest Kitchen. Human grade–an important term for the pet franchise–means that the products are safe for human consumption. The difference between human grade pet food, and feed grade pet food, are vast in terms of FDA regulating. Human grade is arguably much superior. The FDA holds much higher scrutiny to the formula and packaging process of human grade foods.The company states that their foods will boost dog energy, provide healthier body-weights, more vibrant coats, and better digestion. Honest Kitchen minimizes processed foods by dehydrating meats, fruits, and veggies and taste test all of their own products.

Earthborn Holistic Pet Food

Earthborn is a company that stands out from other dog food companies because of their investment into high quality ingredients. Holistic is generally defined as food without any artificial or synthetic additives and is unprocessed. Companies that use this term must be taken with a grain of salt. Company formulas strive to use ingredients that are healthier, but can include preservatives and other ingredients that can be unhealthy. Because the FDA has no clear definition of holistic, it is important to understand this before using a holistic pet food product. For the pet franchise industry, franchisees need to recognize the demand for holistic food when inventorying. The Earthborn formula includes: chicken and whitefish for proteins, oatmeals, barleys, and brown rice for easily digestible grains, proper calcium and phosphorous for mineral balance, L-Carnitine, Omega-3s, for muscles mass and coat vibrancy. Overall the formula is very healthy for dogs and cats, and consumers will be interested in this brand.

Blue Wilderness

Blue Wilderness from The Blue Buffalo company is another holistic dog food that has attracted the attention of Splash and Dash for dogs. The Blue nutrition philosophy aims to treat animals like one of the family. Although their food is not human safe, it does meet all the requirements of a healthy dog food recipe. Lamb, chicken, and fish make up the proteins while oats and barley make-up the whole grains used for carbohydrates to supply fiber. What makes Blue Wilderness distinctual is the use of chelated minerals and vitamins. Chelated minerals are attached to amino acids which help animals absorb the minerals quicker. Blue Wilderness is also one of the more recognizable brands that the pet franchise has embraced.

5 Distractions to Avoid with Your Pet Franchise

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When it comes to owning a business, there are many things that can distract you. You may find that the day to day activities get in the way or maybe there are just a ton of minute tasks that bog you down. If you have a pet franchise you should know some of the ways you can be distracted by others and how to change it.

 

Having too Many Advisors

Yes it is wonderful to have people who can give you advice. You may even greatly value the advice you are given by these people. However, when you have too many people giving you helpful tips for your pet franchise, it can become overwhelming. Sometimes you don’t even realize it’s happening. It happens slowly over time. You find yourself doing more and more because this person or that person told you that you should. This also opens up the door to self doubt.

The best thing you can do is listen to your franchisor. In addition to this, have one or maybe two people you trust give you advice on the franchise. Keep in mind that you do not have to do everything they say but use it as a guide for bettering your business.

 

Not Understanding the Difference Between Productivity and Being Busy

Many pet franchise owners do not understand the difference between being busy and being productive. They may think that as long as they are doing something then they are being productive. However there is a lot of busy work that is simply not productive. You need to be able to see what is going to actually accomplish your tasks and take care of the things you need so you can get ahead in your business.

 

Putting Off Critical Tasks

Procrastination is something many people excel at. This is especially true when it comes to big tasks that either seem scary or are overwhelming. The problem with this is that procrastination does not get things done. In fact, putting off a task can create a whole slew of other issues that need to be addressed. Many people use the mentality listed above to feel better about their procrastination. Again being busy is not always productive and accomplishing the tasks. The best thing you can do with your pet franchise is set a calendar of when things need to be done to keep you on track.

 

Letting Office Politics Take Precedence Over Logic

Office politics will almost always have a negative impact on your pet franchise. This is something that will ultimately become a distraction. While you may have an office brand, you do not want to let politics get in the way of how things are managed. You need to be able to think logically about the situation so there are no issues.

Never Saying No

The movie Yes Man taught us the beauty in saying yes. Sure this can be great but there are many times in life where this simply is not feasible. This is even more true if you are a pet franchise owner. You need to know when it is right to say no to staff, customers, and even family and friends. This will help keep you focused on what you really need to do. Also, remember that you will never please everyone. You can say yes to every request from every customer and it will still not be enough. So know when and where to draw the line.