Grooming Franchise

Pet Industry Trends Entrepreneurs Need to Know

/in /by

 

Finding the right business is hard as an entrepreneur. There is the fear of failure, which is why it is essential to choose the business you go into wisely. This is why many people look to the pet industry to help them with their franchise needs. Once they find their franchise, the next thing they need is to understand how to keep the franchise running strong and keeping up with the current marketing trends. This is the optimal way to have the greatest impact on your community audience and bring in more sales. Here are some of the trends you need to be aware of.

 

Social Media is Imperative

This has been a trend for a few years now and it is still worth keeping in mind. Yes, it may seem like a waste of time focus on social media, especially when there are many other things you can be doing in your but there are several benefits this can provide your pet franchise. For one, you will be able to reach out to your local audience. You will also be able to market to them, though this should not be the sole focus of your social media. It also gives you a way to start real conversations with your customers and make their experience with your location more personal.

 

Customer’s Want the Full Experience

The thing to keep in mind with this is that there is so much competition out there, even within the pet industry there is plenty of competition. Consumers know this which is why they know they can pick and choose according to the customer experience they receive.Providing a better customer experience means greater value for your customers. Not only will they stay, they will rave about your location to their friends. This means you need to pay attention to what the customer is looking for and the feedback they give to tweak your customer experience until it is makes your customers excited and satisfied every time they visit your store.

 

Embrace a Diverse Marketing Plan

There are many different marketing techniques you can use within the pet industry. Just because you are using one, such as postcard mailings, does not mean that this is all you need to do in order to be successful. There are many different marketing venues you can use today and staying within just one method is suicide for your business. You want to get out into as many marketing channels as you comfortably can. Try adding in one or two at a time to see whether you are getting results from this and then adding in others as appropriate. This includes aspects such as Google, Facebook, and app ads, promotions, social media marketing, and much more.

 

These are just some of the marketing trends that affect the pet industry. There are many ways that you can market your location without going broke. This is why you should keep an eye on ways you can improve your own marketing plan so you can have the best chances for success with your pet store.

Dog Grooming Business Owners Can Sculpt Their Staff

/in /by

Finding good help in your store can be difficult. Even just narrowing down your prospects when you first open your shop was probably difficult. This is because the cost of onboarding an employee is high and you want to make sure you will have people who are not only competent but loyal and will stay with you. This means you need to be able to turn these employees into the future leaders for your business. Here are the few of the ways you can help accomplish this with your dog grooming business.

 

Talk with Them

Keep open lines of communication with your employees to set the example of the way leaders should be. This helps to keep them informed but will also help make them feel more like a part of the team with your dog grooming franchise. While you do not have to let them know about every little aspect, you should keep them abreast of the changes in the company and any goals you have so they can help you accomplish them.  

 

Make Commitment Go Both Ways

Another thing you should think about to sculpt your employees into leaders with your pet franchise is to be committed to your employees, just as you want them to commit to you. This goes further than just paying them but means showing them you see a future for them at your location. Reward them and show them they matter. Tell them where you would see their career going with your company so they know they have long term value in the eyes of your dog grooming business. This will also help make them more committed to your company.

 

Don’t Forget to Recognize Them

Recognition goes along way within any dog grooming business. It is a great way to show people you not only notice the things they are doing right within the business but also that you care. This can also help to spur other employees to perform better so they can receive recognition. Remember this does not need to be large. It can be a certificate, a small gift card and making a big deal about it with your employees. There are many ways you can work this. Some of the best franchises out there have a rewards program for their employees. It can be a small gathering at the weekly meeting or it could be an annual event where you have a party and hand out awards.

 

Growing Your Employees

Finally, you need to help your employees grow into the leaders you want within your dog grooming business. This means teaching them about leadership and what you want so  they will know what to expect. If you find your store is not growing as fast as you want to put them in a leadership role, you can always have them help you with aspects off the business you will eventually have them taking over so they can learn it.

 

These are just some of the ways you can help  sculpt your employees into the future leaders of your dog grooming business. You can order classes on leadership and management that your employees can work on and even get certificates of achievement for completing them from you. Maybe it is even just letting them try running things while you are away to see how they do. While this may not be an overnight process, knowing you have staff that can be there to take over as you grow your store and possibly branch out into more locations is a great investment.