There is no denying the power of social media. Pictures and posts can find their way around the world in a matter of hours this way. This is why many businesses have begun using this as a way to bring in more business. The truth is this can be a powerful tool for just about any business, especially pet store franchises. Here is what you need to know about the power of social media.
What Social Media Can Actually Do
There are several things social media can do for pet store franchises. Sure you can market to your audience but it goes even deeper than this. It can be a great way to bring greater brand awareness to your community. It is also a great way for you to get to know your audience and what they are looking for as well as build rapport with them. You will also find this can be a very useful PR tool. It lets you not only let people know the things your pet store franchise is doing for the community but also get in front of any issues that may arise.
Works in Conjunction with Your Marketing Campaigns
Another thing pet store franchises should keep in mind when it comes to social media is it can be used in conjunction with a marketing campaign. These do not have to be separate entities but rather it can be just one more way to diversify your marketing campaign and drive more traffic into your store. In some cases it can be an even more powerful tool than other methods.
Seeing Results in Social Media
For pet store franchises that have never used social media, it is important to note that this is not an overnight process. In order for people to see the things you are posting you need to build an audience. More than this you need to make sure you are actually using techniques that can be measurable. For instance, if you are posting the same offers on social media as you are with all your other marketing avenues without any way of differentiating them there will be no way to tell what leads are coming from which source. This is one of the reasons people think social media does not work for pet business opportunities. Not that it is defective but that it is not being utilized properly.
Even if you are offering the same deal you should at least have different codes for the deals to make it evident where the lead came from. This will help ensure you can track your leads to determine the results you are getting from each of your marketing sources.
A big question people have about social media for pet store franchises is whether or not they can handle their social media on their own. Now in theory this is perfectly fine. You know your business and what you are offering so this seems like a way to save money right? However the thing most people do not realize is that digital marketing, including social media, is a science. There is a specific order that you need to follow.
Sure you can spend a ton of time getting to know how this works for business and then finding the right methods to use for your business and pouring hours of your time into the work every day. However, at the end of the day if you do not have the time to spend hours each day focusing on social media and want to make sure you get the best results, then you should go with a social media professional to handle this for you.