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2015 Dog Store Business Trends

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New trends among dog lovers and owners are taking the United States by storm, providing both fun and quality care for pets in 2015, and inspiring entrepreneurial business owners to catch on–and cash in–on the $73 billion dollar pet industry. Looking for a new way to bond with your pup? Doggy day camps and day care are the 2015 spin on kennel care and daily dog watching. What about the emphasis on quality food products? New premium food brands and franchises are hitting the market with the promise of health and energy benefits for canines. And with this economic upturn foreseen for 2015, now is a good time for entrepreneurs to take advantage of the upward market trend and invest in the booming pet industry business.

Dog Resorts — Camp Bow Wow of Chapel Hill and Suite Paws

Camp Bow Wow of Chapel Hill and Suite Paws (Raleigh, NC) are just two examples of businesses in the burgeoning “pet resort” enterprise. Designed for pet owners who need a place to send their four legged friends during the day while at work, or overnight while at play, these businesses offer new takes on kennel care by offer a more luxurious, sociable experience for dog and cat day and overnight care services. Oftentimes, these day care facilities have 24-hour live webcam streaming that allows for owners to check in on their animals while away.

Additionally, grooming and premium food services are also provided for sale on site, helping these franchises become one stop shops for many pet owners. Emphasis on the dog’s experience is paramount at these resorts, which try and advertise to customers on the basis of a safe, healthy, and fun place to send their four legged family members.

Dog camps — Unleashed, Asheville

Dog camps are another trending pet industry business. Camps are less common than dog resorts, but are growing more popular day by day. Dog camps incorporate owner and dog experience into a four-day long camp that focuses on learning and transformation for dogs and their owners. As Annie Brody, Founder & CEO of Unleashed, a camp franchise with four locations across the US, describes on the company website, “Celebrating the relationship between dogs and their people is the goal of Camp Unleashed.

For a few days, we live in a dog’s world, the natural world — the world both our species depend upon for survival. Our activities encourage people to see the dog’s point of view through a dog’s eyes, nose, mouth and ears. And by learning to understand and appreciate our dogs more, we discover our own inner dog.” With this mission in mind, daily sport and behavioral activities are designed to keep dogs engaged and owners learning with and about their pups.

Woof Gang Bakery

Woof Gang Bakery is another example of a pet store franchise that caters to pet owners who seek to provide high quality food and products for their precious pooches. With forty-four locations open across the US (NV, TX, TN, NC, GA, FL, NJ), Woof Gang offers many flexible options for entrepreneurs wishing to open their own franchise. From grooming to boarding, to self serving grooming and veterinary services, Woof Gang franchisees are able to choose which options and services should best fit their location. The Woof Gang franchise offers a cohesive

The Woof Gang franchise offers a cohesive brand model that focuses foremost on the retail aspect of the stores, which targets at an audience willing and able to spend a handsome amount of capital on their furry loved ones. Woof Gang stores sell and carry high-end, all natural food products such as baked treats and canned wet food, and fashionable pet accessories such as leashes, pet clothing, and collars.

Splash and Dash Boutique

If you are an entrepreneur interested in investing in the pet industry, look no further than Splash and Dash Boutique and Groomerie, a franchise opportunity great for 2015. With low startup cost and initial investment, Splash and Dash for Dogs is a new franchise alternative for those looking to take advantage of the pet industry market. Unique to Splash and Dash is a grooming package that allows pet owners unlimited access to grooming services at a low monthly rate. The branded business model also retails an assortment of high quality and premium dog food mix and specialty baked treats, as well as a collection of dog necessities and accessories such as leashes, collars, dog wear, and feeding bowls.

Splash and Dash franchises offer a flexible branded model that allow for owners to choose to brand themselves as a unique pet supplier and service center. Compared to other pet franchises, Splash and Dash is making a name for itself by focusing on affordable pet care for customers who wish to make the most out paying for pet services, accessories, and products. With 2015 coming ever closer, Splash and Dash is accepting applications for potential franchisees and hoping to expand to over 50 additional franchise locations across the US.

Pet Industry to Reach Sales of $73 Billion in 2014-2015

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According to the “US Pet Market Outlook, 2014-2015” report by Packaged Facts the pet industry will reach $73 billion in sales in 2014. This number includes pet food, pet toys and accessories, pet humanization and veterinary services. One of the driving factors in this increased number is pet humanization. Pet humanization includes vet procedures such as chemotherapy, MRIs and hip replacements. Pet supplements like omega-3 fatty acids and glucosamine are also on the rise. If pet owners are not willing to foot the bill for a major surgery they are often willing to pay for vitamins or supplements to ease the pain of their little ones.

With millions of pet owners throughout the United States enjoying the presence and love of dogs, cats, horses and fish it comes as no surprise that annual sales in the pet industry are approaching $100 billion. US households with a median income over $73,000 account for just over half (54%) of pet expenditures. This is appropriate due to the fact that households with discretionary income have the option to purchase a pet. They also have the funds to maintain a lifestyle that involves pets.

At Splash and Dash we understand the importance of a growing industry in terms of building a business and a pet store franchise. Most people do not want to get into a business in which the sales of that industry are dropping. Would you want to sell Blackberry phones in 2014 or 2015? We would guess not. That said, if you were told you could start a pet franchise in Dallas, Texas or Bergen County, New Jersey would this be a viable option? Most entrepreneurs would likely say yes.

There are many resources available to help you better understand what options are available in your area. There are plenty of counties and cities that are ripe for the picking when it comes to a pet store or pet franchise. We will offer corporate support and help you through all steps of the process from financing the franchise to producing a profit with hundreds and thousands of happy customers.

If you are a lover of pets you know the emotions that a dog, cat or horse can bring. Having a business that revolves around pets might be a step in the right direction when it comes to a new career in 2015. If you are on the fence about starting a franchise feel free to call us today.