How Women are Dominating the Pet Business Sector

Cracking the Glass Ceiling: Women in Business Continues to Rise with Growth in the Pet Industry

Amidst all the turmoil seen in headlines lately, there is good news. A force that was once marginalized, women in business are becoming a strong force. There are over 11.3 million women-owned businesses in the United States, making up 38% of all U.S. businesses, according to The 2016 State of Women-Owned Business Report. This is a 45% spike from 2007, compared with 9% increase in overall U.S. business. As the fiscal year draws to a close in 2017, many are anxiously waiting for reports of women in business statistics continuing to show growth. Women-owned businesses are vital to the country’s economy. They employ almost 9 million people and generate over $1.6 trillion in revenue every year. Just as importantly, women business leaders help spread equality in the workplace as we continue to chip away at the glass ceiling.

There is still a long way to go but the increase in women-owned business is a good sign. 61% of women in business can be found in one of four sectors—administration, professional technical services, health care, and the pet industry. Business growth in these individual sectors has widened the margins for women to own their own business. Another reason 3.5 million women-owned businesses have opened in the last decade is many women possess innate skills that make them strong business leaders. Women are often adept with priority setting, people coordinating, and communication.  Driven by tenacity and proficiency—more than half of the estimated 9.72 million new small business jobs and one-third of total anticipated new jobs will open from a women-owned business in 2018, according to the U.S. Bureau of Labor Statistics.

A company making huge ripples in the pet franchise industry, Splash and Dash Groomerie & Boutique have been able to open doors for many women looking to escape the inhibitions of corporate America. Women like Natalie Dufek who worked as a nurse before opening her own shop in Meridian, Idaho. “The last few years I was in nursing I got into the management side of things, so I didn’t have as much hands-on nursing with the patients. It was more like sitting in meetings and managing. I just kind of lost some of the passion. There was an organizational restructuring in the company I worked for, and everything just kinda changed for a while. So I was like I need to do something different.”

Natalie, among other women, found a new promising venture in the pet industry, an industry that is growing itself by over 62% since 2007, and ended with $66.75 total U.S. Spending.

Women-Owned Business in the Pet Industry

Based in Portland, Oregon, The Earth Friendly Pet Company Cycle Dog is owned by Lanette Fidrych. Her company stated in 2009 and has since recycled hundreds of thousands of used bike tubes. Cycle Dog’s business model takes old bike tubes—made from rubber that would otherwise sit in a landfill—and figured out a way to handcraft dog collars and leashes. The collars are antibacterial and her line has increased to harnesses, toys, and beds. Cycle Dog is a company within the pet industry that is pioneering the way for women-based businesses with strong values.

Another company founded by a woman that is partnered with Splash and Dash Groomerie & Boutique is Kelly K. Ison’s company, Einstein Pets. Einstein Pets’ treats are made with only seven ingredients including the superfood Chia Seed. The aim of the company is to provide pet owners with an all-natural responsible diet that is as delicious as it is healthy.

Splash and Dash love to give back and try to do our part in not only partnering with women in business but with women-led companies who are choosing to lead with corporate social responsibility. Companies that are using eco-friendly recycled materials to make pet supplies are strong partners. Dog food supplies that use all-natural holistic ingredients in their formulas are traits Splash and Dash values. Providing both Cycle Dog and Einstein Pet products in our shops is a point of pride.

Women in Franchising

In the franchising segment, women have also been able to gain more traction. With the ‘boy’s club’ networking schematic still ingrained in the corporate ladder, many women opted out of lower salaries and condescension—in favor of the freedom of franchising. 21% of all U.S. franchises are women-owned. An additional 43% are co-owned between men and women, making two-thirds of franchises controlled by a woman in some capacity.   

What makes franchising appealing for women, is that franchising gives them the ability to choose who they hire and work with. Franchising allows one to become their own boss. The benefits of this are that a franchise owner can control life-work balance, schedule, salary, location, and other important aspects of their career. For some women in business, owning a franchise gives them autonomy in the workplace they want.

Recent Survey published by the Franchise Business Review show that female franchisees are generally happy across the board. 90% of women stated they enjoyed operating this business while 74% stated they would “do it again.” Franchising, like all business, is a calculated risk. What separates owning a franchise from traditional career pathways, is that when you sit down for an interview with a franchisor, you are assessing their values as much as they are assessing your own. A reputable franchise has a business model that operates as two-way street—franchisee success is company success.

What Splash and Dash Has to Offer

Splash and Dash Groomerie & Boutique is a unique pet salon grooming and retail franchise. The company has proprietary software that simplifies every aspect of owning a pet store. Business operations like client booking, automated marketing, and employee management are all handled by the company’s terminal software. On top of this, an advantage Splash and Dash owners benefit from is having a recurring revenue source. The signature service is membership-based and is completely unique to Splash and Dash. This makes it a win-win for franchise owners and customers. Splash and Dash is the only franchise able to provide a recurring revenue stream with the signature service.

The company is also proud to have franchise owners from diverse professional and cultural backgrounds. Before opening their shops many of the women franchisees worked in industries unrelated to pet care. Franchise owners like Sandy Yueng who opened her Splash and Dash in Suwanee, Georgia.  “I always loved dogs,” Sandy says. “I was thinking since I have to pay someone to do this. Why don’t I  just do it?” Sandy’s inspiration to open a pet shop was caring for her three Shelties. “With the boutique, I can educate people on high-quality food, how they can help their dog’s health. I am happy to hear to when customers tell me their dog’s skin-health gets better after switching foods and getting [spa] services.”

Another woman who converted her grooming shop to a Splash and Dash Groomerie & Boutique is Jaime Meyer from Coppell, Texas. I was looking for a way to stay current in our technologically driven society,” Jaime says. “It was extremely hard as an independent to find that technology.” After opening her Splash and Dash, Jaime has found a new ease with owning her own small business. “The transition was fun, I really enjoyed all the additional technology that was afforded to us. I enjoyed being able to provide the friendly user experience. I thought it was nothing but positive,” she says.

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Current Pet Industry Statistics That Will Make You Want an SD Franchise

Walking into a Splash and Dash Groomerie & Boutique is a unique experience. A bright eye-pleasing color palette and a clean smell are the first things customers notice—an inviting, upscale ambiance. Preferential dog owners looking for the healthiest all-natural foods and treats for their dogs know they’re in the right place.The toys are eco-friendly. The haircuts are adorable. Remarkably, the prices are affordable. Best of all, members get unlimited bathing and brushing services and discounted prices on spa treatments. Unprecedented grooming salons like Splash and Dash are rising up to meet the demands of American pet industry statistics.

Currently around 85 million U.S. homes, or 68% of the country report to have at least one pet. The number of pet owners has been steadily rising for the past few decades. Pet spending has also increased over 10% since 2015. Projections for this year are expected to reach almost $70 billion. This is amazing news since pet spending was at only $17 billion in 1994 when the American Pet Products Association first starting reporting pet industry statistics. From 2007 to 2009—the crux of the financial crisis—pet business actually grew more than 10%, showing the industry to be recession-proof. In times of hardship, people turn to their pets.

Pet Trends Rise

The reason pet industry statistics are continuing to grow is because of a cultural transition. At the center of this societal change is how we view our pets. 76% of pet parents state their pets as “beloved members of the family, according to a recent Fortune-Morning Consult Poll, while only 19% of respondents stated their pets were “well cared for, but still considered animals.”

Americans are treating their pets no different than human children.  

Harold Herzog, a professor of psychology at Western Carolina University, cites the demand luxury services and products as the spark for growing pet industry statistics. “If you look at the amount of money per capita we spend on pets, it’s absolutely stunning,” he tells Fortune Magazine. Millennials, the U.S’s primary pet owners, favor having a dog over kids with 42% stating that pet ownership is the key factor to entice them to buy property over having children or getting married.  

This makes sense. When last surveyed, 28% of Americans are living alone in 2014, over the 17% in 1970. Advancements in medicine have paved the way for many to live longer and adopt pets in their golden years. This cultural merging explains why these market trends are occurring—the majority of the population has the emotional space, money, and time to devote to their dogs. The evidence is even found in social media. Nationwide, one in 10 pets has its own social media account, according to Mintel, a market research agency.

The population driving pet industry statistics like these have prompted many animal lovers to forge a new and exciting career alongside animals.

Breaking Down the Pet Industry Statistics


Of the $66.75 billion spent in 2016, nearly half went toward food. For anyone who has a pet, this is not surprising. Food costs account for 42% of the national pet parent’s budget. Another reason this spending surge is occurring is that more consumers are interested in holistic foods. As humans became more concerned about the ingredients in their food, the trend naturally translated into food trends affecting pet industry statistics. Grain-free, all-natural, human-grade, and organic foods provide more nutrients and a diet more typical of ancestral-wild dogs. Higher-quality food began proliferating the market in 2015 sustained by dozens of pet business start-ups that opened that year like TurboPup and Swifto.

The opportunity to be able to provide healthy and affordable choices is why Splash and Dash shops are equipped with grooming services and retail space. Customers dropping off their dogs for grooming can take advantage of a one-stop-shop. On top of this, any leashes, collars, or other pet supplies are available too.

Pet Services

Pet Services accounts for $5.76 billion of pet spending. This number is projected to rise to $6.11 billion in 2017. Upscale services like ‘pawdicures and doggie facials’ complement the gluten-free snacks that a more informed and willing-to-spoil pet parent wants for their dogs these days.

Offering luxurious spa treatments that gratify owners and provide care for a pet is a needed specialty. This is why Splash and Dash offer services like Aromatherapy, Pawdicures, Facials, DeShedding, and more. The health benefits can be seen in a dog’s coat, owners are happy because their houses and dogs are cleaner, and pet franchise owners are excited to be able to profit by providing these services.

Why You Should Consider Splash and Dash

The Splash and Dash grooming franchise is unique in the industry. The signature service  membership only exists at Splash and Dash grooming salons. The membership program  equips franchise owners. With the recurring revenue from the membership program, owning a grooming salon has more financial stability. Members pay for the monthly signature membership and can take their pets in for bathing & brushing any time they want—convenient and affordable. Membership is a recurring revenue that makes up one source of revenue for Splash and Dash owners.

A recurring revenue stream combined with opportunities to educate customers on health benefits in the retail space is why many investors are choosing a brick-and-mortar location over mobile grooming. Also, for those who are business-minded but have limited experience in grooming, the Splash and Dash franchise business model caters to individuals with any professional background. Many current owners worked in an industry outside of pets like Wanda Camper in Gaithersburg, Maryland—who worked in government contracting before opening her shop. The pet franchise trains shop owners thoroughly for success with on-site training and support with terminal software that makes operations much easier. This allows owners to focus on customers.

For more information on how Splash and Dash can launch you into owning a small business in the pet industry, click here!


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