Pet Wellness Franchise: Pet Food Trends Using Human Food
Keeping up to date on the newest trends in the pet industry is a huge part of being successful with your pet wellness franchise. We know that keeping up on everything can be difficult which is why we wanted to take a few minutes to let you know the trends we have found.
The biggest pet industry trend out there at the moment is health and wellness. This is just as true for people as it is for pets. In fact, many people are making their pet their weight loss partner but incorporating in exercise with their pet and much more. Here are the main trends found within the category of health and wellness. These can be very helpful to know with your dog grooming franchise.
Organic is Continuing to Grow
Organic has been trendy for years but it is still continues to grow. In fact it has shown the strongest growth in all pet food. Today almost 10% of all pet food launched is organic. Projections for the pet industry show that this will continue to increase by about 14.6% annually through 2019. This is why the best franchises are now offering more organic products than ever before and moving their focus toward being a pet wellness franchise.
Foods That are “Free From”
This is huge in both the human food market as well as the pet food market. Most often this pertains to gluten free or grain free foods. Just from 2014 to 2015 this saw an increase of 25% each year. Gluten is a filler product and more people are realizing that this is not needed in their pet’s diet. This is why there has been a huge push in the pet industry for foods that are free of fillers like corn and gluten and changing up their pet wellness franchise inventory.
Natural Food Processing
Another big trend in the pet industry is natural food processing. More and more companies are opening up about their production process which in turn has sparked greater growth with natural processing. This is especially true with freeze dried, raw frozen and baked dog foods. Along with the transparency seen in dog food manufacturers, there has been an increase in the number of companies showing where their foods were made as well as where the ingredients came from. In fact, the number of companies offering this information has tripled over the last few years.
Protein is King
As humans we understand the importance protein plays into the diet. Not only does it help with muscle building and cell repair in the body, it also helps you to feel fuller, meaning you don’t consume as many calories. The same is true for pets as trends in the pet industry have shown. Many dog food companies are listing not only the amount of protein but where the protein comes from in order to show it is high quality protein. This is highlighted in the advertisements major dog food retailers use for their product as well as the imagery and writing on the dog food itself.
These are just some of the current trends the pet wellness franchise industry is seeing. As time goes on these will be less important than other trends. This is why it is important for people with a pet store to keep up on current and ongoing trends in the industry.
