Six New Ways to Design a Pet Franchise

Splash and Dash Groomerie & Boutique has assembled 6 ways to give your store the edge in battling competition with new trends in store-front designs. Aesthetics that strengthen store relevancy, green initiative, cost-effectiveness are all being innovated. This article will help you determine how to supplement franchise design, or update your existing pet franchise to keep your space an engaging retail and grooming space.

Expanding Outdoor Areas and Open the Doors

Studies suggest that customers respond to stores that have open doors and outside seating areas. In the pet grooming franchise, lobbies are typically inside, but when weather permits you may want to consider incorporating an outside lobby for clients waiting on their dogs to finish their grooming, or just as a place for customers to enjoy the space outside. Outside chairs and umbrellas that create ambience bridging the gap between walking traffic area space and your retail space.

Place water bowls and treat tasting displays outside. This will increase customer interaction with products, and entice walking traffic into the store. Outside is also a place to use signage and display. Promotional signs and sales entice customers. Consider placing Splash and dash Groomerie & Boutique window panes in the front of your store. These window panes feature logos and cute designs of pets. This will keep the sun out and customers in.


An emerging trend is to “create a show” in your store. Customers like to be entertained while they shop and peruse products. For example, outside of the pet industry restaurants are adopting more Hibachi-esque styles of cooking in order to “wow” their customers. In the pet franchise, this translates into Splash and Dash Groomerie & Boutique franchise packages. The color pallette and store designs are incorporative of the “wow” factor that customers look for in retail space. Packages make use of spectacle and entertaining designs.

When groomers present their dogs to customers after a grooming this is a great time to take advantage of this marketing trend. Putting down a red carpet–referencing dog shows—from the grooming area to the check-out counter, makes the interaction feel more entertaining. Customers are already excited to see their pets with a new buzz, and cutesy additions generate even more excitement.

Reducing Store-Front Size

Turnkeys that feature smaller footprints are a focus in today’s franchise market. Regardless of the franchise you are researching, the rule “less is more” stands true. Smaller retail space means less operating costs. Smaller footprints mitigate rent costs, lower turnkey costs, and reduce utilities.

An example of start-up that exemplifies this is Saladworks. The start-up franchise reduced their prototype store-front by a little under 1,5000 square feet. The size reduction saved them $14,855 according to the franchise disclosure document. Splash and Dash Groomerie & Boutique have turnkeys that are usually between 1000 to 1300 square feet. This makes for an already proportionally affordable store-front.

Another design method that saves money is to arrange equipment and merchandising effectively. If you can combine work spaces, than do it. If your bathing area is too far from your grooming table, forcing groomers to do extra cleaning and owners to install drains, just move the equipment. Take advantage of surge protection power strips that will increase power efficiency. Power strips with charging and USB ports help simplify equipment tangling and spacing.

Green Technology

The best way to both save money and appeal to today’s consumer is to try and incorporate eco-friendly additions. Customer’s tend to show more loyalty toward franchises with green initiatives.

Technology like solar power, high-capacity AC units, Energy-Management systems, and LED are all installations to look into. Many franchise owners are hesitant to invest in green technology because of the up-front cost. This technology will pay for itself over time when you save on power bills. Many successful store-fronts are bypassing hardwired light fixtures in place of cheaper and more engaging clipped-in lighting.

Take Care of Millennials

One of the most enigmatic and important market demographics to understand are the millennials. Trends that appeal to millennials become mainstream trends shortly after. Millennial consumer targeting helps improve overall store design because it relies on tech-enabling your retail space. If you do not already have free access to WiFi for customers in your pet franchise–you should. WiFi has become a mandatory feature of stores and is considered an expectation for customers.

Taking advantage of various free applications for customers to “check-in,” like Pinterest and Facebook are good vantage points for not only customer appeal but free advertising. This allows you to reach customers solely in your region, maintain promotional services, and is fun and engaging with customers.

Studies also suggest that millennials also respond to eco-friendly decor like ambient light fixtures, benches, and table-tops. If you are striving for green design use signage to let your customers know.

Splash and Dash- The Only Pet Franchise to Make the Inc 500 Twice

When it comes to finding the best franchise for your future, there are many things you will want to consider. One of the biggest aspects is the viability of the franchise. You want to make sure the franchise will be able to support you and thrive at the same time in order for you to be successful. This can make it hard to find the right dog grooming business in many cases because it is hard to tell where a company stands financially. This is where Splash and Dash is different with their pet franchise.


Splash and Dash Made the Inc 500… Again

Splash and Dash for DogsFor the second year in a row, the franchise found their name on the list of the Inc 500. This is impressive for many reasons. For one, the company has been in business for just a few years. In this short time period they did not just make the Inc 5000 list, but the Inc 500 list both years. Since they are the only pet franchise out there to do this, it is easy to see why this is impressive.


Why the Inc 500 List is Impressive

This is a list that was first started by Inc magazine back in 1982. Every year they release a report of the 5000 fastest growing privately held companies.  The Inc 500 is the top 500 companies on this list who have had the greatest growth. This is a ranked list that looks at the growth of the company in the last year. They show the revenue for the company as well as the percentage of growth.


Where Splash and Dash Ranks

For the second year in a row, Splash and Dash pet franchise has made it into the 200’s on the Inc 500 list. This past year the company saw a growth of 1550%, which is a huge increase for any business. This is the second year in a row that they have had amazing success and the success is only bound to continue.


Why This is Great for Franchisees

If you are looking for a pet grooming business to buy, then one of the things you need to look at is the stability and potential for revenue the company has. With this franchise you will find both. Not only has the company managed to offer explosive growth due to their unique concept. Just as the franchise experiences growth, so are the owners of the pet franchise locations with this brand. If you are looking for a franchise to buy, then talk with Splash and Dash to find out the ways that their franchise business model can help you realize your vision of the American Dream.