Pet Franchise

5 Ways to Own a Pet Franchise with Confidence

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Investing in Splash and Dash Groomerie & Boutique Offers a Fulfilling Profitable New Future Small Business Owners Can Advance in by Working on Their Passion

 

Do you go to work feeling uninspired?

You are not alone. All melodrama pushed aside, economic surveys are reporting that “only 22% of U.S. employees are engaged and thriving” according to Gallup. Meaning that the majority of U.S. workers are feeling less than enthusiastic about their career. Not surprising that “only 41% of employees felt that they know what their company stands for.” Small business owners within the pet franchise diverge from this path. Yet many still feel inert in their work experience.

Many workers dream of moving onward to something better but are restrained by fear. The belief that continuing to show up to a workplace that does not appeal to them is the only way to achieve a promising future (income, stability, advancement) is what holds people back.

There are options.

Some individuals decide to veer against the grain and pursue the entrepreneurial endeavor they have always dreamed of. Venture capitalists push innovation and bolster the economy, but it is not always the safest route. For those stepping out of their comfort zone—seeking out a new business pursuit—it always helps to have guidance.

That is why choosing to go with a franchise might be the wisest decision for first-time investors.

This pet franchise article outlines 6 ways Splash and Dash Groomerie & Boutique can help you.

Pet Franchise Passion

Yes, financial success is important, but without passion, it will be much harder to reach.

That is why we are proud to be able to offer an opportunity where a shop owner can be a leader in their community, provide jobs, help inform customers on making health conscious decisions for their pets, be fulfilled from their work, and then yes, make the income they have been looking for.

We put passion first.

If you don’t believe us, please, go visit a store.

Control Your Life

Working as a small business owner with your own shop, you are able to control the aspects of your career you couldn’t change before.

Strategic placement of your shop’s location will position it in a place that is convenient for you and your customers. You control your staff and colleagues—you will answer only to yourself. Your schedule is your own. There is no cap to what a shop owner can make, and the capacity for expansion is vast.

As a pet franchise owner, you have the freedom to build an exciting new business adventure.

Financial Stability

According to American Pet Products Association, the estimates for the pet franchise industry will close at $62.75 billion for 2016. Since 1994, the pet industry has more than tripled. As more data becomes available estimates for 2019 are projected at $91.72 billion.

How?

As of 2015, there are over 312.1 million pets in America with 97.3 percent of households reporting to own a dog or cat. Also, when the pet franchise makes the claim that it is recession proof, this is not a hyperbole. In The Great Recession of 2008, the pet industry grew five percent—a whole $2.33 billion and is continuing to grow.

Splash and Dash Groomerie & Boutique is involved in the food and pet services sector which will make up $28.46 billion of the industry’s total expenditure. Besides live animal purchasing, this leaves veterinarians and animal pharmaceuticals $29.7 billion, both, of course, take an enormous amount of expertise.

The predictability of the pet franchise is what makes it a safe and lucrative investment choice.

Products and services of Splash and Dash Groomerie & Boutique are not seasonally based. There are peaks in sales during the Holiday months, but unlike other retail franchises, profits are steady throughout the year. Pet parents take care of their animals year long.

The Splash and Dash family also have the unique edge of recurring revenue built into our business model. Our signature bath service offers continual income and drives traffic creating more retail opportunity. It is convenient for customers because it is unlimited and makes for a one-stop-shop for all their pet’s needs.

The Splash and Dash Groomerie & Boutique business model works and brings in record breaking profit.

Training

Many pet franchises offer incentives but where they fall short is in training their new shop owners for success.

Several of our shop owners have never owned their own business before. But stores are breaking sales records. This is because of the extensive training programs that corporate office provides.

New shop owners go through an intensive 1-week seminar called Splash and Dash University where they will learn anything-and-everything they will need to know. This seminar just skims the surface of the comprehensive steps the company takes toward guaranteeing shop owner success.

Support is constant—beginning the second a prospect is approved, from their soft opening to their grand opening, and as each challenge arrives the whole way through. Splash and Dash shop owners will never do it alone.

Part our company core values is to continually innovate and make things better, easier, and more accessible. This pet franchise works closely to ensure this happens with every single one of our shop owners.

Your success is our success.

Refined Marketing Strategies

Marketing is indispensable.

The foundation of all business is strategic marketing. Many amazing startups fail even with a superior product, a wide market gap, and a strong sales team.

In the digital age, cutting-edge strategies like native marketing and social content marketing are dominating the platform of advertisement. This leads to a leveled playing field where small businesses, in all sectors, are competing with multinational corporations. It also means that small business owners will have to do the same intensive marketing that large companies have whole teams for. Or they will have to rely on outsourcing their marketing which is expensive.

Fortunately, Splash and Dash Groomerie & Boutique has built in marketing that continually focuses on driving traffic to our stores. The company has a great vantage point over the competition. The unlimited dog wash & brush service makes customers choice in us self-explanatory. But without the proper international marketing schematics, handled by corporate, many potential customers would miss out on the opportunity.

Our marketing strategies, training, and business model work so that shop owners break even after 6 months.

We are a Family

A Splash and Dash Groomerie & boutique pet franchise unit is your local neighborhood pet store. Our business model was crafted from our core values of wanting to bring all the convenience of big box pet stores without any of the hassle and exponentially more love.

Splash and Dash shops are clean, nice smelling, luxurious places for customers to bring their pets to—knowing they will be safe and love the experience their pets are treated with. Splash and Dash is great for its convenience and strong principles, but is also reasonably and competitively priced.

A customer can get unlimited signature service for their pet at the same price they would pay for a one-time grooming at another pet franchise.

At all levels of the company, there is strong encouragement and helpfulness. Our shop owners are leaders in their community and go to work with a feeling of pride. knowing they are making a difference, and have their hands in something they can be proud of.

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How to Liquidate Surplus Inventory: 7 Tips to Dissolve Excess Stock

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The Holidays Present the Best opportunities for Pet Retail Franchises to Boost Sales and Increase Revenue: What About Items That Never Left the Shelf?

Knowing the ideal stock inventory for the holidays is the safest bet, but surpluses occur despite great efforts in research and marketing for pet retail franchises.

Things happen that are out of unit owners’ control and a contingency plan is always a good idea. Maybe a shop’s demand forecast did not account for a sudden consumer trend that influenced holiday shopping and led to excess inventory.

This makes observing sale rates very important.

When pet retail franchises can’t sell products they take up retail space on shelves where items that would be selling would normally be, tie up capital, and keeps shop owners from further investments to expand business.

Observing the rates of product sales helps shop owners prepare more strategic and impactful ordering of inventory and make wiser marketing decisions. Being cognizant of your inventory also prevents shop owners from overstocking.

This article aims to help guide pet retail franchise owners on how to prevent overstocking, and what to do in the event of a surplus.

The Three Rs: Refresh, Re-Merchandise, and Remarket

Merchandising is key.

Splash and Dash Groomerie & Boutique has a specific method of product placement within franchisees’ store locations. The store design is optimal for selling and organizing, but depending upon territory minor adjustments may be useful.

When items are not selling it may not be because of lack of consumer interest. The issue might be the marketing or positioning of the product on the retail floor. Many retail consultants advise a constant shifting of inventory to maintain a unique and engaging experience for customers every time they shop at a store location.

Customers may not be noticing an item.

Try shuffling items on the pegboards. Studies have shown that eye level items have a tendency to sell better than items that are out of customer’s eyesight.

Take this tactic with a grain of salt.

Because Splash and Dash is a pet retail franchise some of our customers have four legs. Some of them are sniffing around on the ground, so if a dog smells a treat or toy they would like, the ground level might work to our benefit.

Keep remerchandising until you find what works.

Sales Event and Promotion

Placing items on sale is the number one sales tactic used by pet retail franchises.

However, use this strategy sparingly because it can backfire on shop owners. When sales happen too often, customers take on the mindset that sales are commonplace and will hold off on purchasing until a sale happens.

The Splash and Dash pet retail franchise caters to all budgets but a strong portion of customers look for higher end products and an upscale retail environment so high rates of sales can be off-putting.

Find the perfect timing, style of event, and price points for your territory and customers.

When done correctly, sales can be an extremely effective tactic in pushing inventory. Management consultants advice hosting an event that is store-wide.  This maximizes the potential a sale can have. Sale events give the sale more urgency and customers are driven to purchase products sooner before the sale ends. A sales event with lots of “bells and whistles,” is what shop owners should aim for.

Drawing a huge crowd into the shop implies huge deals and inspires customers to make purchases before sales end and items run out. The sale becomes more preoccupied with the event than the discounts.

Also, if planned right, events without sales are very effective in drawing in traffic. Splash and Dash Groomerie & Boutique loves the holiday spirit and bringing in Santa to take pictures with customers’ dogs helps retain customers, boosts retail purchases, and creates opportunities to gain a larger clientele base.

Bundle Items

The second most useful retail tactic is bundling items. It is effective on various levels for pet retail franchises during the holiday season because Splash and Dash strives to be convenient for customers as one-stop-shop.

  • Bundle Products of the Same Items
    • This is good for small to medium sized objects and prices that can be sold as a package.
  • Bundle Complementary Products
    • Customers naturally look for one-stop-shop purchases to cross everything off their list in one pet retail franchise, so toy-treat-shampoo combo-package that offers everything a pet parent would need is a great option.
  • Bundles Slow Items with Fast Items
    • Hot-sellers can offset products that aren’t selling as well by creating enticement.

Incentive Based Giveaways

Giving away “freebies” as an enticement or promotion is useful with low-cost items.

For example, if you have an item that is taking up room on the shelves and does not cost much, considering giving the item away for promotional use.

If a customer spends $75, sign up for a monthly membership, or if they get additional grooming like a pawdicure or facial they will receive the item free.

Return or Exchange Items With Vendors

This is not typical of Splash and Dash Groomerie & Boutique but things happen that are out of control for pet retail franchise owners, and retailers in general, and sometimes returning or exchanging items with vendors is a possibility.

Depending upon the sector, vendor, and price point this can happen.

This is not an ideal scenario but can help free up capital to make other investments.

Donate to a Dog Rescue or Other Non-Profit and Seek Tax Deductions

Research tax deductions in your state to see how the process works. Speak with your CPA or a tax attorney to see possibilities in earning a federal income tax deduction under section 170(e)(3) of the U.S. Internal Revenue code.

Any pet retail franchise must apply to IRS for qualification to become a qualified organization.

Deductions are limited to 50 percent of a shop’s adjusted gross income which is line 38 of a 1040 form. A shop’s qualifications are contingent on the type of property, type of organization, and itemization of deductions.

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